Optinmonster

MARCH 11, 2024

Gamification helped Volkswagen China’s crowdsourcing project go viral. Duolingo Duolingo, a language learning platform, uses gamification to make education fun and addictive. Google, Dropbox, and LinkedIn have all used completeness meters in their marketing campaign. Badges are very popular on education-related platforms.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Navigate the Channel

JANUARY 17, 2024

Follow some of your favorite brands and keep an eye out for the snaps they post that grab your attention as a consumer and look for ways to maximize their B2C marketing and viral techniques into your B2B brand’s efforts. Aim to create entertaining, inspiring, or educational content that engages and keeps your audience returning for more.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. But this year, the writer will be shifting his focus from Twitter to LinkedIn. “But my focus won’t be on Twitter anymore,” he said.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Oktopost

SEPTEMBER 13, 2022

For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This can be done in a number of ways, such as sharing educational and helpful content, answering customer questions, and sharing company news. Doesn’t take long to create a tweet that can go viral.

Social Media 86

Social Media Work Management Marketing Management Service 86

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Terkel Marketing

JANUARY 5, 2023

From Deloitte’s successful general education to General Electric’s viral Reddit posting, here are seven answers to the question, “What are some good examples of content marketing from a B2B brand?” What Are Some B2B Content Marketing Examples?

Examples 40

Examples B2B Marketing Content Marketing B2B 40

Optinmonster

FEBRUARY 21, 2024

Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education. The lead magnets included educational ebooks, webinars, checklists, and white papers. It was a mini viral effect. The result?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

OCTOBER 31, 2023

” LinkedIn Ad Headline Examples: “Elevate Your Career: Exclusive Workshops Inside!” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. ” “Experience Luxury at a Fraction of the Cost!” ” “Hurry!

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Valasys

JULY 19, 2019

Ever since Microsoft acquired LinkedIn back in 2016, LinkedIn’s individual company performance reports vanished with the transition chapter. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings. LinkedIn sessions grew by 22% encompassing record levels of engagement & job postings.

Linkedin 40

Linkedin Stats Marketing AI Social Networks 40

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Envy

AUGUST 2, 2022

Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Is it just purely entertainment they look for or are they looking for more educational content? You never know, a 15 second TikTok challenge in your office could make you go viral!

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). So how can your institution leverage employee advocacy without being open to these risks?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Dig deeper: 6 tips for optimizing LinkedIn content for B2B marketing Unlocking the potential of employee advocacy in content marketing Look at your employees’ personal networks as an untapped reservoir of opportunities.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 134

Onalytica B2B

SEPTEMBER 12, 2017

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. People are choosing sexiness of virality over relevance. manufacturing, education). Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. Write articles on LinkedIn for your connections and the broader audience.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

EveryoneSocial

FEBRUARY 2, 2023

Other companies that credit the network effect to their success include Google, LinkedIn, TikTok, eBay, Amazon, Stubhub, Uber, Lyft, and Instacart. Hello, viral social loop potential! And education should be ongoing. Increasing reach of first and secondary connection impact. Ready to kickstart that network effect?

Social Media 98

Social Media Effectiveness Media Work Management 98

Onalytica B2B

NOVEMBER 12, 2018

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Vidyard

DECEMBER 13, 2018

Use your videos to teach The team at Imagine BD, and IT consultancy sends sales videos to educate rather than pitch. They credit their educational videos with increasing their win-rate 20 percent and helping reps spend 90 percent less time on bad opportunities. With his sales videos circulating as content, prospects find him.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Unbounce

OCTOBER 18, 2021

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? Entrenched in the startup, tech, and education sectors, Laura saw the gender gaps within the tech and startup industries, and the idea for allWomen came to life. “I

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 140

Viral Marketing Burn Rate Social Media Advertising Agencies 140

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 157

Brand Identity Branding Distribution Rules 157

Martech Advisor

MARCH 22, 2020

Outbound marketing is defined as a form of outreach, where you already have some information on the customer, hence are not fully unknown, and the goal is to reach out, communicate, educate and convert them into qualified leads/ customers. Web content with virality factor. Tell us on LinkedIn , Twitter , or Facebook.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. This is a great example of how you can leverage user-generated content in your strategy.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

OCTOBER 25, 2022

According to 72% of our LinkedIn community , the answer is yes. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

ClearVoice

FEBRUARY 3, 2021

An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Content for social media channels with viral potential (FB, Twitter, and LinkedIn). What is an article?

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Salesforce Marketing Cloud

JUNE 28, 2022

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Its users are young, educated, wealthy, and like being in the know. 88% , Instagram beats both Facebook and LinkedIn. Professional audience: If your products are for teens, LinkedIn may not be the platform for you.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. Try the popular 80/20 rule which states 80% of content should be educational and engaging, while 20% is self-promotional. Best Time to Post on LinkedIn. Known as the “professional’s social network,” there are more than 3 million companies with LinkedIn company pages on the network. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Business purchasers use Linkedin as their social media platform of choice. Dutch company Schouten & Nelissen found that developing short videos and promoting them on Linkedin allowed them to reach potential customers at a cost of less than 5 cents per view.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

SWZD

APRIL 24, 2019

In other words, too many marketers strive to be relevant without being educational. Going viral shouldn’t (usually) be your goal. People can no longer get away with putting “thought leader” on their LinkedIn profile and willing it to be so. They want to be educated, not pitched to. That’s not a sustainable model.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

SalesIntel

JULY 12, 2021

Outbound sales cycles tend to be longer since by necessity there is more warming and education involved compared to inbound leads. Marketing teams chiefly work around product promotion, brand awareness, advertising, and similar activities to build brand awareness, educate the marketplace, and ultimately generate leads to pass to sales.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Hubspot

SEPTEMBER 15, 2020

Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values. Such educational events can potentially attract a more diverse demographic. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. Image Source.

Examples 101

Examples Ad Building Brand Identity Branding 101

Optinmonster

NOVEMBER 3, 2021

Use Interactive Posts to Entice and Educate. To best maximize your social media presence, you also want to entertain, educate, and entice your audience. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101