Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Its users are young, educated, wealthy, and like being in the know.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Content Marketing Institute

MAY 22, 2018

The #CuteAnimalTweetOff went viral and several major news outlets picked it up. This educational video spot humorously chides the public for its careless use of brand names – a problem that can have serious implications for a company’s trademark rights. The latest stats on their usage in B2B and B2C organizations.

Content Marketing 99

Content Marketing Microsite Planning Paid Search Agency 99

Televerde

JUNE 28, 2018

Social media has changed how we communicate in every facet of society from entertainment to politics and education to business. For Social Media Day, I thought it most appropriate to look back on five of 2017’s social media predictions and review where they are today. Data Privacy and Regulation (GDPR). What’s next?

Social Media 56

Social Media Media B2B Thought Leadership Privacy 56

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. First, they went Viral The #1 video goal of all marketers… (whoa, wait no it’s not!)

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Marketing Insider Group

JULY 28, 2014

And then take the trust you’ve built and try to educate them on what will work.” Need a thought leadership website? Want a viral video? And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. That’s content marketing.

Brand Identity 100

Brand Identity Branding Advertising Agencies Banners 100

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Today, Dr. Pelè artfully combines his passions for music and education to help people close the gap between potential and performance. Dr. Pelè’s LinkedIn: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

LeadSquared

FEBRUARY 23, 2016

While both blogs and whitepapers can help you build your thought leadership and brand credibility, Blogs help you rank higher in search engines, for the ‘terms’ that your customers search for. Hence, B2B marketers can use them to capture leads. How can we generate more leads for a B2B software company?

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 2. Blog – This plays a key role in lead nurturing and educating prospects. 5. LinkedIn 101.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. First, they went viral within the accounts, with key contacts sharing with others in their organization.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. It’s a great way to stand out, a better way to educate, and the next best thing to being there in person when it comes to connecting on an emotional level. First, they went viral within the accounts, with key contacts sharing with others in their organization.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? If you want to go viral, how many views would that entail? Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Digital Marketing b2b Consumer'

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

SmartBug Media

FEBRUARY 2, 2024

In the last 4 years, LinkedIn and Twitter have pivoted to give greater visibility to individuals as opposed to corporate pages. Over time, social media has become more niche-oriented and community-focused, allowing for the emergence of virality within these communities. The result? This phenomenon hasn’t happened by chance.

Work Management 59

Work Management Marketing Management Social Media Service 59

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. LinkedIn profiles are updated. You have to fish where the fish are, right?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. Report: Using B2B Video to Drive Results This original research report delves into B2B marketing and sales leadership perspectives on using video. So, what are you waiting for?

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. Report: Using B2B Video to Drive Results. This original research report delves into B2B marketing and sales leadership perspectives on using video. Get the Report. So, what are you waiting for?

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70

Marketing Insider Group

MARCH 18, 2015

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? What Is Thought Leadership? Thought Leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B. Viral Content When content goes viral, it reaches a high level of digital coverage across the internet.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Heinz Marketing

NOVEMBER 26, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. Over half (59%) of companies spend less than 10% of their marketing budget on video, according to the report Using B2B Video to Drive Results. Customer education. Buyer education.

Top of Funnel 82

Top of Funnel Video Marketing B2B Marketing Marketing Budget 82

Directive Agency

MARCH 15, 2022

65% of B2B content consumers agree they prefer credible content from an industry influencer – That’s where SaaS content comes into play. How B2B SaaS Content Differs From B2C Content . Intends to position itself as a thought leader in its industry. LinkedIn is the primary way to circulate content. . SaaS Content .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. 5 Best Practices for B2B Content Marketing in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? You can be anyone - from a soccer coach to an executive leadership coach.

Social Media 100

Social Media Personalization Branding Brand Identity 100

B2B Digital Marketer

APRIL 1, 2021

15:33 – What does a B2B digital marketer need to be asking themselves today? 29:27 – What is currently overrated with B2B digital marketing? 35:27 – How does a B2B Digital Marketer become a disruptor? 35:27 – How does a B2B Digital Marketer become a disruptor? Jim Ewel’s LinkedIn: [link].

Planning 52

Planning Work Management Marketing Management Business 52

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. He noted a few reasons why FUD is so addicting for cybersecurity pros—the viral attention, the fact that it’s easy to talk about, the focus on hard data, and more.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Heinz Marketing

MARCH 12, 2018

It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Listen in to hear how someone with a Bachelors in Education ended up getting into sales, let alone becoming a keynote speaker in one of the world’s preeminent sales office. I think you’ll get a lot out of the show.

Top of Funnel 54

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 54

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. Our Services. . See Our Work. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career. It was everywhere.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. That’s where SaaS marketing comes in to make sure they can find your product when they search online, and that your content educates and engages them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

B2B Marketing Zone Posts

JANUARY 4, 2011

Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. What’s Up, Blog?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

JANUARY 2, 2024

In this post, we’ll walk you through building an audience and monetizing your presence on popular social media platforms like Twitter (“X”), Facebook, LinkedIn, Instagram, YouTube and TikTok, plus we’ll point out each platform’s unique offerings and audience demographics. So, where do you start?

Social Media 52

Social Media Paid Content Media Youtube 52

Sprout Social

OCTOBER 17, 2016

To do this, the posts you share on Facebook should be "viral" in nature. Sprout Social lets you target who your posts are displayed to based on: Interests gender Relationship status Educational status Age Location Language Resources Narrowing your audience allows you to share content that's filtered down to your target demographic.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111