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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Do they all have the same interest in ANY message delivered through ANY channel? Usually, they are your constituent groups/stakeholders, as those who have a vested interest in your company and can either affect or be affected by your operations and business performance. Are they the general public? Of course not.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. Stephen Oddo launched the tour company Walks in 2010. They stood in front of tourist destinations and gave tour guide spiels.

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How to grow your email list for free in 2021

ConvertKit

But when you collect their email address, you get to show up in their inbox at regular intervals to strategically educate them until they are ready to buy. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Fortunately, you can do it for free.

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Families of devices multiply publisher’s powers to control the world

Biznology

But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. In contrast, these will be continuously connected people. We and the world are fully present together, all the time.

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7 Ways HR Can Use Video to Better Engage and Hire Top Talent

Vidyard

It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. But if you’re really interested in this candidate, the likelihood is other companies are, too.

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Why Video Is The Answer To Employee Communications Teams’ Prayers

Vidyard

Think of all the video you watch; we enjoy it so much that we watch 4 billion videos on YouTube per day, and we spend 6 billion hours watching video on YouTube per month. It’s why people watch how-to videos on YouTube instead of reading a big manual. It’s a must-have. Sound over the top? That’s where video can help.