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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. Stephen Oddo launched the tour company Walks in 2010. They stood in front of tourist destinations and gave tour guide spiels.

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How to grow your email list for free in 2021

ConvertKit

But when you collect their email address, you get to show up in their inbox at regular intervals to strategically educate them until they are ready to buy. Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Fortunately, you can do it for free.

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62 Women We Admire in Sales and Marketing

Seismic

As if heading her company’s marketing and communication efforts wasn’t enough, after four years at Brinker, McCarthy launched The Center for Outcomes, an educational forum to help advisors grow their business. At Seismic, three words that capture us pretty well are innovator , enabler and leader.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Let’s get cooking. Jump to a Creative Lead Gen Example.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Rather than lock everything behind a form, they embedded forms into each video—and it’s a great example of creative lead generation. Marketers could use it to research and prioritize new keywords in just a few minutes. Here’s how the tool works. You start out by entering a keyword or website URL that you’re interested in analyzing.

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How to incorporate creators into your content strategy

Sprout Social

They’re tuning out the noise of over 6,000 to 10,000 ads each day and turning to their most trusted sources of information to learn about the products and services they should be purchasing. Long gone are the days of expecting creators to develop content in exchange for your brand’s product and service. Set a budget.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is SaaS?