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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

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Emotion vs Education: Comparing Persuasive Advertising and Informative Advertising

TrustRadius Marketing

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. It allows you to combine expertise with passion.

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Understanding the Generational Divide in B2B Decision Making

ANNUITAS

Start with customer and prospect interviews to understand not just what matters to them from a business standpoint, but also how they prefer to communicate and which sources of information they’re most likely to interact with. This is a very valid approach for older generations that still prefer direct email, phone, and face-to-face meetings.

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3 ways to drive sales with email by ZeroBounce

Martech

Check your email list You might be spending significant resources on email marketing. If you’ve never scrubbed your database, consider using a free email validation service first. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. HIPAA’s impact on your social media content HIPAA privacy laws protect sensitive patient information from being disclosed publicly, including on social media.

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The Importance of Employee Resource Groups For Your Workplace

EveryoneSocial

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Appeal to notable sponsors outside the company as a validating reference.