2016

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How Empathy Will Grow Your Sales and Marketing Pipeline

markempa

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Neuroscientist, Antonio Damasio stated, “ We are not thinking machines that feel, we are feeling machines that think. ” In our rush to obtain leads, dr

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The Content Marketing Debate: More (Better) Is Definitely More

Marketing Insider Group

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. (For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

Lead Gen 219
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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Adobe Experience Cloud Blog

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Sprout Social Named One of Glassdoor’s Best Places to Work

Sprout Social

We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. The Glassdoor Best Places to Work list is released annually as part of Glassdoor’s Employees’ Choice Awards, and it is unique in that winners are determined based on feedback their employees have voluntarily and anonymously shared in Glassdoor reviews.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

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The Industrial Internet versus the Industrial Internet of Things: is there a difference?

i-Scoop

We’ve explained what the Industrial Internet of Things (IIoT) is and posted an update on the state (and evolutions) regarding the IIoT market. Maybe you also have come across another term and concept, the Industrial Internet. Is there a difference between the Industrial Internet and the Internet of Things in an industrial context? What is […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Simple Tip That Gained Us Over 200 Backlinks

BuzzSumo

To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars. Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content. The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.

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4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

markempa

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad (but plenty of them are); it’s because, at the core, there’s something deeper going on.

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The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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The Consumer Psychology Behind the Pumpkin Spice Latte

Content Standard

It’s officially fall—which means the Pumpkin Spice Latte epidemic is in full swing. Already, PSL fever has generated big social media wins for Starbucks. But beyond the caffeine, what exactly makes us so addicted to the PSL year after year? Consumer psychology helps explain why the pumpkin-pie-flavored beverage has become Starbucks’ most popular seasonal beverage of all time.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

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I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too

Contently

Making connections at a networking event is awkward. They’re so forced, like bad blind dates. The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. But how can you know which one-liners will actually spark an interesting, memorable conversation?

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3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Adobe Experience Cloud Blog

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. 93% of online experiences begin with a search , and a search begins with words. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

Facebook 101
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Internet of Things – The online guide to the Internet of Things

i-Scoop

What is the Internet of Things (IoT)? Where does ‘it’ come from, how is IoT used in practice, what are the key IoT benefits and challenges, and what can we expect in the future across several vertical markets and from various angles and IoT use cases?

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4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Infographic: The Battle Between Instagram and Snapchat

Contently

Are you a Snapchatter or an Instagrammer? I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.

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11 Comics That Only Content Marketers Will Understand

Contently

Consider this group therapy, in comic form. (All comics by Martin Kozlowski for The Content Strategist.). When it’s your first day on the job… You don’t even want to know what happens when you ask for a new lede. When your boss asks you to audit your company’s existing content… Most of it is spam, which never expires. When you meet with the brand marketing team… We want to be like Beyoncé, but for banking!

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Infographic: Why Marketers Are Creating Too Many Blog Posts

Contently

If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers will likely read those blog posts thoroughly.

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How Content Made Peloton the Fastest-Growing Company in New York

Contently

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Infographic: How Our Brains Respond to Different Content Formats

Contently

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. If you want to build a relationship, use text. Blog posts, white papers, e-books—anything that puts your words front and center will allow people to connect with your story.

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Millennials Surprisingly Prefer News Articles Over Videos

Contently

If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center , 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent who prefer listening to it.

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How to Become a Marketing Guru, in 8 Steps

Contently

1. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). Just like Cristiano Ronaldo and Lionel Messi need unique hairstyles to stick out among hundreds of competing footballers , gurus need something to make themselves pop among the blur of wannabes at Domopalooza or Dreamforce or some other marketing conference that sounds like a meet-up

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