Contently
JANUARY 24, 2020
Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint, and make a tenuous case to your boss.
The Mx Group
JANUARY 23, 2020
The post Millennial B2B Buyers: 3 Things You Need to Know! appeared first on The Mx Group.
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Single Grain
JANUARY 24, 2020
Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That's how you know whether your business is growing or not. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well.
Liveintent
JANUARY 21, 2020
In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. Customers finally found a cookie they don’t like and the industry is moving on.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
MarketMuse
JANUARY 23, 2020
Bewildered with the difference between topics and keywords. This post will clear up the confusion. The post The Difference Between Keywords and Topics appeared first on MarketMuse.
Valasys
JANUARY 21, 2020
B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors. Martech is a catchword in the B2B marketing realm these days.
Webbiquity
JANUARY 21, 2020
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels. Consequently, protecting your network from cyberthreats isn’t always top of mind.
ANNUITAS
JANUARY 21, 2020
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another dollar to invest in sales and marketing, do you know what impact it would have?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
JANUARY 21, 2020
I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.
KoMarketing Associates
JANUARY 21, 2020
As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. In this post, we are sharing 4 crucial tips for your social media strategy, so that you can continue to refine your tactics and see optimal results.
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers. The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flex
Contently
JANUARY 23, 2020
Let’s say you’re the head of user experience at your company. Part of your job includes performing regular audits and checkups of your site. Since you’re interested in testing the load time of your web pages, you Google “test page load time.” That’s how you find Pingdom. Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
JANUARY 21, 2020
Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals.
Zoominfo
JANUARY 22, 2020
It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […].
Adobe Experience Cloud Blog
JANUARY 22, 2020
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose?
Biznology
JANUARY 24, 2020
The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern. As always, happy reading and listening!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption o
SEMrush
JANUARY 20, 2020
This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.
Adobe Experience Cloud Blog
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service.
Biznology
JANUARY 20, 2020
To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field. Nowadays, there isn’t an industry or a niche in the world that isn’t rife with competition. Some of which aren’t much of a threat, but some of which can make it almost impossible for new brands to get ahead – at least not without adequate fu
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
JANUARY 20, 2020
30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and giveaways are among the best ways to capture the attention of leads and move them down your sales funnel.
Martech Advisor
JANUARY 24, 2020
The popularity of emojis and the engagement they garner has motivated brands to integrate them into their marketing message. But when and how can you use emoji marketing? Let’s find out with some inspiring emoji marketing campaigns. We'll also look at some statistics to understand and break down the trend. Emojis are a widely used part of human communication on digital mediums.
Adobe Experience Cloud Blog
JANUARY 23, 2020
Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.
Biznology
JANUARY 22, 2020
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. It will also become a better stand-in for personal assistants.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
JANUARY 23, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diversity and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
EveryoneSocial
JANUARY 21, 2020
It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years. And now over ten years later and moving into a new decade, social media is a major component to our lives. That of course presents positives and negatives to our society. But we won’t dive into that debate for this article.
Marketing Interactions
JANUARY 19, 2020
One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. I’ve heard everything from one to fifty-two. The average is three to five B2B buyer personas. But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop.
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