Marketing Insider Group
OCTOBER 30, 2017
As we turn the corner to 2018, the evolution of video marketing isn’t slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating video content over the next year. From virtual reality to live streaming, marketers are going immersive. Consumers can step into both […].
Tomorrow People
OCTOBER 31, 2017
Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Got 5 minutes? Want to explore differentiation and give your content marketing strategy a kick up the ass? Then you’re in the right place. But firstly, I’ve got to get something off my chest…. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the content marketing strategy bandwagon means that the world is awash with content.
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Customer Experience Matrix
OCTOBER 29, 2017
Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. I don’t know why: probably some combination of intense competition, easy switching when customers have no subscription, location as a clear indicator of varying needs, immediately measurable financial impact, and lack of legacy constraints in a new industry.
Onalytica B2B
NOVEMBER 1, 2017
Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . Location: New York City, Los Angeles, USA. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
OCTOBER 31, 2017
Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. Social media marketing is about delivering content to a particular community or segment, whereas social selling refers to the meaningful interaction between salespeople and individual prospects.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway).
Convince & Convert
OCTOBER 30, 2017
Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions.
Marketing Insider Group
NOVEMBER 3, 2017
It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]. The post 5 Audience Engagement Hacks for Live Video Marketing appeared first on Marketing Insider Group.
ViewPoint
OCTOBER 31, 2017
“… because teams of talented operators have already demonstrated excellence in a specialized task or function, and it’s easier or cheaper to tap those teams than to create new teams of your own.”. These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Influitive
NOVEMBER 1, 2017
Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution. Often, we’re so spent from creating that we.
InsightSquared
NOVEMBER 1, 2017
Guest blog by Mike George, Business Systems Analyst at Toast. Don’t over-serve your executive team. We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? Don’t give yourself a pat on the back just yet. With more data than ever before at our fingertips, we’re at risk of creating cluttered dashboards and wasting our time on the wrong numbers.
Marketing Insider Group
OCTOBER 30, 2017
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. It can be difficult to keep up with evolving trends on social media, so B2B reviews […].
Biznology
OCTOBER 30, 2017
Lesson for leaders. The world has changed. Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Commerce: eliminate the need for a separate journey to another place to figure out the best product and buy it, which is a time-consuming interruption.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
NOVEMBER 3, 2017
Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified guttural sounds and nasty names for your boss ( “The Kim Jong Un of the SaaS C-suite!
InsightSquared
NOVEMBER 2, 2017
I recently joked with TrackMaven CEO Allen Gannett , suggesting when sales development reps, or SDRs, report to marketing, they send one perfect email per day. When they report to sales, SDRs send hundreds of lousy ones. As trends like account-based marketing (ABM) gain momentum, the productivity of SDRs becomes increasingly important, because ABM hinges on effective prospecting.
Marketing Insider Group
NOVEMBER 3, 2017
For the 147th episode of The Marketing Book Podcast, I interviewed Rebecca Geier, author of Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. If you work with or market and sell to engineers, you’ll understand this joke: The optimist says: “The glass is half full.” The pessimist says: “The glass is […].
KoMarketing Associates
NOVEMBER 2, 2017
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
NOVEMBER 2, 2017
Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire.
Adobe Experience Cloud Blog
OCTOBER 31, 2017
Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out, I instantly go into pro-active problem-solver mode : “How will this change things for our team?
Marketing Insider Group
NOVEMBER 2, 2017
It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get […].
KoMarketing Associates
NOVEMBER 1, 2017
As marketers and their strategies become more mature, they are seeing better results in terms of everything from automation to data-driven marketing. The “Running on Experience: 2017 Digital Marketing Report” from Adobe recently looked at how marketers rank their overall maturity and how it impacts their strategies. Approximately 24 percent of marketers reported “advanced maturity,” which is a significant increase from 11 percent in 2016.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Biznology
NOVEMBER 3, 2017
Most explainers and other types of technology business video feature narration, frequently backed by a music track. But there are lots of uses for video where narration may not be desirable or feasible: live presentations. video walls in conference rooms. trade shows. animations repurposed for articles, blog posts, etc. The power of the unspoken word.
Adobe Experience Cloud Blog
NOVEMBER 1, 2017
How many times in the last month have you heard the sentiments, “Well, we’ve always done it this way”? Hopefully zero, but the reality is that all too often we get sucked into the rinse-and-repeat tactics that we’ve used forever. Even if you’re a creature of habit, it’s no excuse to become inflexible in the way you approach sales and marketing, especially when there’s so much technology available.
Marketing Insider Group
NOVEMBER 1, 2017
The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But what exactly is a lead magnet? And why is everyone making such a big deal about it? In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action. But […]. The post What’s the Deal with Lead Magnets? appeared first on Marketing Insider Group.
KoMarketing Associates
NOVEMBER 2, 2017
As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe. Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Biznology
NOVEMBER 1, 2017
Most people aren’t, but that’s okay. It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems. Instead it is a new way of solving some problems in ways that only people could in the past.
Only B2B
OCTOBER 30, 2017
4 SOCIAL MEDIA NIGHTMARES: WHAT “NOT” TO DO THIS HALLOWEEN? Happy (and scary!) Halloween, friends. We all love Halloween. Some of us go a step forward and create decors and costumes to create terror in the neighborhood. But, sometimes brands have involuntarily created their own season of Halloween on social media platforms. Especially, Twitter. We know that if you aren’t using social media marketing to promote yourself, you are lagging behind in the race.
Marketing Insider Group
OCTOBER 31, 2017
There’s another digital evolution creeping up in consumer technology that is in the process of turning marketers on their heads – once again. Right now, AI is blossoming, big time. So much so that it is changing the way consumers interact with their devices. Which, by extension, means the way digital marketers interact with their target […]. The post How Conversational UIs Are Evolving UX appeared first on Marketing Insider Group.
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