ViewPoint
JUNE 4, 2013
'You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. Jonathan is Senior Partner for Jonathan Farrington Associates and CEO of Top Sales World, based in Paris and London.
markempa
JUNE 3, 2013
'Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. “Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Why? Because that’s the site the company’s government customers were using.
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Marketing Insider Group
JUNE 6, 2013
'According to the latest research from IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there.
Digital B2B Marketing
JUNE 4, 2013
'You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
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ViewPoint
JUNE 6, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 4, 2013
'Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.
Customer Experience Matrix
JUNE 4, 2013
'I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest the news (and some lunch), here are a few thoughts: - Good move for Salesforce. They have been lacking large-scale email capability, which all types of sales and marketing departments require. So this fills a gap in their core product offerings.
KoMarketing Associates
JUNE 6, 2013
'In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. Our Director of Online Marketing, Casie Gillette , will be presenting alongside a group of highly talented search professionals including Kristy Bolsinger , Ric Dragon , Adam Schoenfeld , and Eric Werner , discussing the top social media tactics for search marketers.
Writing on the Web
JUNE 5, 2013
'Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. The answer was a pretty resounding “yes.” In light of that, I thought I should elaborate on a few tips for how to be a good guest blogger.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Digital B2B Marketing
JUNE 6, 2013
'Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior. But what would happen if Klout achieved this goal and every person became more influential?
Customer Experience Matrix
JUNE 5, 2013
'Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. Since Salesforce said yesterday that other companies also wanted to buy ExactTarget, it seemed possible that SAP had lost the deal and purchased hybris as a second choice. After listening to the analyst conference call (available at (303) 590-3030 passcode 4623918), I still can''t say.
ANNUITAS
JUNE 4, 2013
'ANNUITAS is changing the game for their enterprise B2B marketing clients, driving revenue through strategic Demand Process Transformation?. I look forward to being a part of this and helping the company to grow.
Crimson Marketing
JUNE 7, 2013
'I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” This issue dominates every conversation the VP of Marketing has with the VP of Sales. . An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
JUNE 5, 2013
'Image courtesy of Wikipedia. Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in the marketing funnel, the harder it is to demonstrate the value of your content marketing. At base, awareness marketing content is a great branding vehicle. But brand value is a qualitative measure that doesn’t often get the investment it deserves.
Convince & Convert
JUNE 2, 2013
'Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings.
ANNUITAS
JUNE 4, 2013
'B2Bs need to understand the roles and motivations of all of these potential buyers, stakeholders and influencers.
Crimson Marketing
JUNE 3, 2013
'Content creators can now think of themselves as publishers. Though this might sound a bit odd, it makes perfect sense. We’re telling stories through varied outlets and attracting readers. We are publishers. So now that we’re distributing amazing information, how do we garner and gauge the effectiveness? . It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
JUNE 3, 2013
'Photo credit: The Shifted Librarian. Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask me for help. They usually start by telling me that their search engine stinks. Now, sometimes it does, but not usually. More frequently, they haven’t done anything except install a search engine.
Convince & Convert
JUNE 5, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool han
Adobe Experience Cloud Blog
JUNE 4, 2013
'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going.
Crimson Marketing
JUNE 4, 2013
'Many companies are just beginning to figure out what exactly is the best vertical marketing strategy for their offerings. Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages. It’s imperative to develop a new marketing and channel strategy as well. . Some things to consider when revitalizing your new vertical marketing plan: . 1) Clue in to the new reality: Take the focus away from a product sale, and hone in on your
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Biznology
JUNE 7, 2013
'Photo credit: robinhamman. In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild” we find that the Feds have been monitoring every call on the Verizon network since a top secret order (well, not so secret now thanks to the Brits at The Guardian ) was issued in April.
Convince & Convert
JUNE 6, 2013
'Heard this one before? “If you create great content you will find a large audience.” It’s nonsense. Or at the very least, it’s idealistic. It’s like if you make great music you’ll become a rock star. The number of great bands that are painfully undiscovered is, well, painful. You need to create something great and be discovered. In my articles I tend to focus on the “create something great” half of the formula.
Adobe Experience Cloud Blog
JUNE 6, 2013
'Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. Spreadsheets have been a staple of business since their inception in early 1980s, and while they have grown in sophistication and versatility, they have not steered away from the basic manual entry of rows and columns of data.
Crimson Marketing
JUNE 5, 2013
'We’re hoping this was just a typo… What do you think? Another one bites the dust. #BADMarketing. Image: Courtesy of Unicef. .
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
B2B Marketing Traction
JUNE 6, 2013
'Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! When it comes to your website update, how do you know that the changes you make are worth the cost of the update? The answer is Google Analytics. All websites should have Google Analytics installed. It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better.
Convince & Convert
JUNE 4, 2013
'Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy.
Adobe Experience Cloud Blog
JUNE 5, 2013
'Author: Fab Capodicasa Every business is different. In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value.
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