Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies - all to make complexity a bit easi

B2B Marketing 208

B2B Marketing Work Management Marketing Management Paid Search Agency 208

Chris Koch

JULY 16, 2010

Image via Wikipedia. I’ve been reading through applications for ITSMA’s Marketing Excellence Awards this week and I have been blown away by the quality of innovation and creativity that’s going on out there among our members (and other B2B companies)—I mean, I’m talking about a quantum leap over what I’ve seen in the three years that I’ve been mingling with these folks.

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 168

Marketing Insider Group

JULY 13, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 13, 2010 2 Subscribe Top 5 Social Media Trends For The B2B Marketer Share Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job?

Social Media 164

Social Media Peer-to-peer Social Marketing B2B Marketing 164

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements.

Hubspot 158

Hubspot Lead Ranking Marketing Automation Services Marketing Management 158

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 156

Ning Digg Buzz Blogger 156

Marketing Insider Group

JULY 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 15, 2010 1 Subscribe Lead Generation Programs That Work Share On July 13 th , 2010 I presented on a webinar sponsored by Focus entitled “ True Lead Generation Stories ” moderated by Craig Rosenberg and co-presented by an esteemed colleague Chris Waldo who runs Demand Generat

Lead Generation 158

Lead Generation Budget Programs Work Management Lead Scoring 158

Buzz Marketing for Technology

JULY 14, 2010

Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. It’s my favorite time of year to reassess based on our stated strategy and tweak our tactics to match. But can you really get a good handle on the business impact in real time? Not really. Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution.

Marketing Proposals 147

Marketing Proposals Digg Budget Programs Planning 147

Writing on the Web

JULY 12, 2010

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 150

Landing Pages Rules Content Marketing Ning 150

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the marketing machine.

Salesforce.com 144

Salesforce.com Marketing Automation Services Budget Programs Work Management 144

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

JULY 15, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Operations Act Together July 15th, 2010 |Written By: Josh Lysne | View Comments Tweet Guest post by Josh Lysne , Director of Digital Strategy for the Flint Group of agencies and AdFarm , sp

Social Media 141

Social Media Paid Content Media Act-On 141

B2B Memes

JULY 13, 2010

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”.

Ethics 112

Ethics PR Press Fulfillment 112

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m always asking you, because some of my readers are very smart and think of things I don’t. So please feel free to add to this by leaving a comment…).

Content Marketing 141

Content Marketing Ning Ideal Customer Profiles Digg 141

Biznology

JULY 13, 2010

Image via Wikipedia. Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I'm talking about the bland kind of corporate good citizenship that is stamped out by a cookie cutter and could easily be grafted on to any business. Does your company constantly make donations to worthy causes? Does it show everyone how it is going green?

Business 104

Business Public Relations Wikipedia Class 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

JULY 14, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media is the Servant of Strategy, Not the Master July 14th, 2010 |Written By: Mike Cassidy | View Comments Tweet Guest post by Mike Cassidy , a non-profit Senior Executive Director specializing in members

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet.

Curation 86

Curation RSS Web 2.0 Content Marketing 86

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.&# It was being able to speak with a world-wide audience.

Content Marketing 139

Content Marketing Ning Work Management Content 139

Biznology

JULY 16, 2010

Image by amburn.everett via Flickr. by Frank Reed. I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next guy in trying to uncover or even create some great mystery around content creation. The more I search, though, the more I find that there is a great way for companies of all sizes to market themselves through their content.

Internet Marketing 93

Internet Marketing Rules Paid Search Agency Marketing 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. With thousands of people registered for these events, I’ve decided to provide a summary of the three presentations for any that couldn’t attend.

Email Marketing 85

Email Marketing Practices Lead Scoring Lead Ranking 85

ViewPoint

JULY 13, 2010

Sales Qualified Leads 166

Sales Qualified Leads High Quality Lead Leads Lead 166

JotForm

JULY 11, 2010

We’ve all heard that “one man’s trash is another mans treasure” That saying takes on new meaning when we view the world through the eyes of the artists featured in todays post. These talented individuals see possibility in the things we throw away every day. Instead of headi.

Features 91

Features 91

Biznology

JULY 15, 2010

Image via Wikipedia. I had several people talk to me about my recent post, " Do you know how to operate in public? " State Farm was embarrassed when a private letter was publicized in social media and mainstream media, all because a diligent employee followed accepted procedure in a situation that might have demanded an exception. Most of my questioners lamented that private conversation is no longer private, but we can't just pine away for the good old days.

Public Relations 93

Public Relations Wikipedia Opinions Act-On 93

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. 1.

Social Media 78

Social Media B2B Thought Leadership Linkbait Media 78

ViewPoint

JULY 16, 2010

Lead Generation 156

Lead Generation Sales Leads Generation Leads 156

Paul Gillin

JULY 13, 2010

Now that Consumer Reports has given the iPhone 4 a thumbs down , Apple has a full-blown crisis on its hands. If the company was engaged in active dialogue with its customers, Apple would be in a better position to contain the crisis, or at least tell its side of the story. However, Apple shuns social media of all kinds. Its main communication to the market on the iPhone reception issue has been this letter from its public relations department , which invites no response.

Public Relations 75

Public Relations Social Media Tagging Communities 75

Biznology

JULY 12, 2010

Image via Wikipedia. A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your company does can end up in a public venue, where it might look a lot worse than it does in the policy manual. To learn a lesson for your business from a cautionary tale of State Farm Insurance treated a grieving dog owner, check out my latest post on Search Engine Guide, "

Wikipedia 87

Wikipedia Public Relations Tagging Social Media 87

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Adobe Experience Cloud Blog

JULY 11, 2010

In an earlier post, I discussed the methodology behind revenue cycle analytics. It was in this post I expounded on the importance of defining stages of your revenue cycle. Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. Your company may use only a few revenue stages, or you may model something much more sophisticated.

Analytics 71

Analytics Lead Ranking Practices Best Practices 71

MLT Creative

JULY 16, 2010

GUEST POST by Viveka von Rosen, LinkedIn Expert. By now you might have heard that to get found on LinkedIn, you have to have a well optimized Personal Profile, which will, of course, also get you found on Google. But what about your company ? Many business owners don’t even have a Company Profile on LinkedIn. And even if they do, their Company is not being found by their B2B clients.

Ideal Customer Profiles 68

Ideal Customer Profiles Profiling Linkedin Paid Search Agency 68

Paul Gillin

JULY 14, 2010

I recently flew into San Jose airport with the task of making my way to San Mateo, nearly 30 miles up the peninsula. In the name of saving my hosts a rental car charge, I hopped the shuttle bus to the Santa Clara train station to pick up the usually reliable CalTrain to my destination. I arrived at the train station at about 1 a.m. body time, looking forward to napping on the hour-long ride north.

Media 73

Media Twitter Social Media Fulfillment 73