Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates.

Top of Funnel 349

Top of Funnel Peer-to-peer Buyer Personas Content 349

Tony Zambito

JANUARY 18, 2022

To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer. Uncertainty has always been an element of business commerce. What the Covid-19 pandemic has brought on is a deep Era of Uncertainty that may very well last the rest of this decade.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where th

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.

Social Media 318

Social Media Organization Media B2B 318

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

Webbiquity

JANUARY 21, 2022

Contributed post. Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. It may be a passing thought due to a bad day at the office, or a deep-seated yearning.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. They expect to have easy access to sales reps — but they hope they won’t need it.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Tony Zambito

JANUARY 21, 2022

Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Tealium recently published its “2022 State of the CDP” report, and statistics suggested that about 70% of marketers who have invested in a CDP saw positive ROI within six months.

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Marketing Report Marketing Budget Privacy Class 243

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option. This shift is not temporary, and it was well under way before we embraced remote selling.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Search Engine Journal

JANUARY 17, 2022

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them. The post Google Broad Core Algorithm Updates: Everything You Need To Know appeared first on Search Engine Journal.

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Google Order SEO 143

Tony Zambito

JANUARY 16, 2022

Leaders will need to develop skills to translate AI into intelligence that shapes the future. Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict. Powerful words with a common thread in leadership. Leaders in business, politics, arts, culture and civic governing all must possess character, traits, and abilities that these words define as well as imply.

Digital Transformation 201

Digital Transformation Intent Ad Agencies Creativity 201

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step.

Social Media 136

Social Media Product Media Work Management 136

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.

Advertising Agencies 134

Advertising Agencies Advertisements Advertising Paid Search Agency 134

Search Engine Journal

JANUARY 18, 2022

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise? The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal.

eCommerce 139

eCommerce SEO Business 139

Tony Zambito

JANUARY 20, 2022

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers. The lack of buyer insights is consistently identified as a top challenge in any of the numerous C-Suite surveying as well. .

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

JANUARY 19, 2022

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.

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Newsletter Linkedin Brand Identity Branding 133

SEMrush

JANUARY 17, 2022

Discover the competition and reveal strategies and tactics of any industry player with these top 12 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.

Research 132

Research Tools Best Practices Marketing & Strategy 132

Search Engine Journal

JANUARY 19, 2022

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

SEO 137

SEO Tips Optimization 137

Tony Zambito

JANUARY 15, 2022

Lack of buyer insights and brand vision can doom growth strategies. On the minds of many CEOs entering 2022 is how to make business growth a top priority. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses. With businesses facing endemic new realities , businesses are bent on growing.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

JANUARY 20, 2022

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h

Trust Marketing 125

Trust Marketing Transparency CMO Advertising Agencies 125

Biznology

JANUARY 21, 2022

Welcome to 2022! T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. They are listed in no particular order or reading preference. Be well and take good care of your families and community as we begin this new year, Reflection. “A year from now you will wish you had started today.” — Karen Lamb. “If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Search Engine Journal

JANUARY 19, 2022

What's the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs Great SEO: Experts Share 6 Key Differences appeared first on Search Engine Journal.

SEO 135

SEO Education 135

SEMrush

JANUARY 20, 2022

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!

Keywords 145

Keywords Research Tools Best Practices 145

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. . After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was

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Conference Internet Marketing Pricing Price 126

Search Engine Journal

JANUARY 17, 2022

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

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SEO Google Keywords Research 133