Marketing Insider Group
JANUARY 25, 2016
What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? A while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […]. The post What’s the Ideal Length for Social Media and Web Content?
Lattice
JANUARY 25, 2016
Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. That’s exactly what I was tasked with late last summer and what ultimately became “Lattice Kick-Off 2016”, or as we like to call it “LKO 2016”. Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never ex
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Direct Response Coach
JANUARY 26, 2016
The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there. Large, small or in between, [.]. The post Is a direct mail postcard enough?
KoMarketing Associates
JANUARY 28, 2016
Oh Mean Girls , the great American classic that stole our hearts nearly 12 years ago and solidified Lindsay Lohan’s stardom. I remember first watching it as a high school freshman and hoping that I never crossed paths with girls like that or was forced to join the Mathletes. Math was not my strong suit. Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JANUARY 27, 2016
There are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of tools that can help you create better content and get better results, faster. Here are 10 of them: […]. The post 10 Time-Saving Content Marketing Tools to Add to Your Arsenal appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
JANUARY 27, 2016
Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. According to Demand Gen Report’s own demand generation benchmark study , roughly 40 percent of B2B marketers aren’t sure how their lead nurturing programs are performing.
DiscoverOrg
JANUARY 29, 2016
Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today. As an IT staffing firm, you depend pretty heavily on how motivated your salespeople are. Their selling powers rely on their energy, enthusiasm, and attitude in every conversation with every prospective client.
Marketing Insider Group
JANUARY 27, 2016
Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers. The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group.
Avitage
JANUARY 28, 2016
Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. Why is this? There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. While difficult to measure, marketers need performance measures to tweak execution.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.
Biznology
JANUARY 26, 2016
The beginning of the year is often a best of time in the blogging world. This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. So, this week, we’re doing the equivalent of putting on a movie in class.
Marketing Insider Group
JANUARY 26, 2016
Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues. However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Their recommendations are dictating what lots of us. The post Influencer Marketing: 10 Strategies for Getting It Right appeared first on Marketing Insider Group.
Avitage
JANUARY 24, 2016
B2B Content Strategy for Messages, Conversations and Content This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers” B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Webbiquity
JANUARY 28, 2016
What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast. These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B pod
Biznology
JANUARY 28, 2016
Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets.
Marketing Insider Group
JANUARY 26, 2016
SEO has evolved a lot during the past years at a very rapid pace. With search engine algorithms being constantly updated and new benchmarks of what’s considered relevant and what not changing year after year, a number of myths and misconceptions waddle around people’s minds and just won’t go away. Here is a list of […]. The post Common Misconceptions about SEO That Just Won’t Die appeared first on Marketing Insider Group.
Avitage
JANUARY 28, 2016
There’s a familiar expression used to describe some people. They “know the cost of everything, but the value of nothing.” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. The rhetoric of “data driven decisions” has become a business imperative and key B2B competency.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ANNUITAS
JANUARY 26, 2016
I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. So, what’s the secret to writing…and writing well?
Biznology
JANUARY 29, 2016
Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz. It was a time when brands of manufacturers mattered, and when dealers didn’t realize they had or needed one.
Marketing Insider Group
JANUARY 26, 2016
Today’s consumers aren’t just passively buying from brands. They view their purchases as extensions of their identity and values. What this means for marketers is that effective marketing can’t just be about promoting a product for its sole use or benefits anymore. Successful marketing needs to be able to create a purpose, a community and […].
Cintell
JANUARY 27, 2016
Using Buyer Personas to Accelerate the Sales Process. So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? It’s time to reimagine their potential to help you close more deals, faster. Personas can be INCREDIBLY useful tools to train sales staff, drive more profitable conversations, decrease sales cycles, and improve the relationship between marketing and sales
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tony Zambito
JANUARY 24, 2016
by Anton Scherbik. At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail. While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers.
Ambal's Amusings
JANUARY 25, 2016
Several years ago, in the process of motivating him, I drew a chart. X axis: Years Y axis: Delta of what Adi knows and what Amma knows The graph looked like this. Even during those years, I knew his EQ was very high compared to mine. So, I didn’t dare to draw any charts about that. … Continue reading Delta of what Adi knows and what Amma knows.
Marketing Insider Group
JANUARY 28, 2016
Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting […]. The post Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment appeared first on Marketing Insider Group.
Cintell
JANUARY 27, 2016
You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Marketing Craftmanship
JANUARY 25, 2016
In manager selection, most investors will look beyond your fund’s track record and give weight to organizational factors that provide them with confidence that the business is well-managed and likely to succeed long-term. If your strategy and marketing efforts have qualified your fund for an investor’s short list of candidates, then business management factors can either close the deal or disqualify you from further consideration.
Ambal's Amusings
JANUARY 24, 2016
I lost track of how many marathons and relays he has run. I lost track of the medals he has garnered. I lost track how many pictures I have clicked. I lost track of the countless runners the boys have cheered and hi-fied. I lost track of how many miles I have chased him in … Continue reading Chasing Marathoner Kumar – 3M Half Marathon in Austin.
Marketing Insider Group
JANUARY 29, 2016
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big […]. The post Growth Hacking for Mobile Apps appeared first on Marketing Insider Group.
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