Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. Thanks to everyone who supported me in 2012. hope you enjoy the review. And I wish you all the best in your marketing endeavors in 2013! Top B2B Marketing Insider Post of 2012: What Is Marketing? MORE >>

“ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring. No pressure, of course. Increased readership. Expert copy. MORE >>

As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation.  There will be lots of top 10 lists floating around the next few weeks as well as no shortage of predictions, but we wanted to share the top blog posts from the Mouth of the Funnel as determined by views over the past year.  So, without further ado, here they are in rank order: Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data. The Ten Do’s and Don’ts of Email Marketing. Happy Holidays! MORE >>

Photo credit: ELTMAN. Edelman recruited me because I  blogged  about Wal-Mart ;  Rosetta Stone  invited me  to blog for them  because I blogged about learning German; AdAge invited me  to write for their DigtialNext andGlobal News  blogs; blogging about social media marketing resulted in being invited by Socialmedia.biz  and this blog,  Biznology , to blog for them; and in the fervor of the presidential elections, I pursued  column inches in  The Huffington Post. In In large part, I can thank blogging for most of my professional success. In many ways, blogging made me. No, it isn’t. MORE >>

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? – graphic. MORE >>