Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Trending Sources

Another way to measure social media success

grow - Practical Marketing Solutions

via KellBailey. By {grow} Community Member Eric Pratum. I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn’t that important to most businesses. The cost of getting an accurate measurement is. What say you?

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practice s, but instead come up with your own. That being said, below is some interesting information for email marketers. to 10 a.m.

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Top 12 B2B Marketing Insider Posts Of 2012

B2B Marketing Insider

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.

Predictions for B2B digital marketing in 2013


Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. I stand corrected.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]


The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. But what about the follow-up email? Or any email that may be included in an automated email workflow ? and the list goes on.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No need to worry about doomsday prophecies from the Mayans or Nostradamus. Meghan M. So much more is available than ever before.

On Twitter and real life: some love and some tips #socialsong


It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Because guess what: you forget. Respect.

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Graphic: The 3 Biggest Marketing Trends of 2012

It's All About Revenue

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? – graphic. Tablets Go Viral.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon


Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right? Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Let's dive into what these changes mean for the social media marketer.

B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more successfully. Liking – People say “Yes!”

Rural Wisconsin and the Passion of Impact

Your Sales Management Guru

Holiday Reflections and the Passion of Impact. I woke up in rural Wisconsin on Christmas morning, when I peeked out the window of my mother in-law’s home it was -7 degrees on the thermometer. I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? But what rural really means? I saw you on Facebook!”. Amazing…. It is where I come from. link].

The Top 25 Posts of 2012

It's All About Revenue

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 5 Brands That “Get” Storytelling.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

6 Email Tests That Matter More Than Your Subject Line


A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements.

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The Best Branded Content of the Week: December 22, 2012


Congratulations. If you are reading this blog it means that the world has not come to an end. Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. In either case, I am glad you have decided to celebrate your survival by reading this list of the best-branded content of the week. Jell-O - Mayan Apocalypse.

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Is it time for your marketing to include a mobile app?


Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago. App Press. Mobtify.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. Casie Gillette. link].

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

10 Cheesy Marketing Jokes to Tickle Your Funny Bone


Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke. And that's just what we have for you today, folks. 10 Cheesy Marketing Jokes for Your Entertainment. Anti-social.

Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Industrial Marketing Today

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Inbound Marketing Industrial Marketing Website redesign

Add a blog and blogging to your New Year’s resolution


Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this? No, it isn’t.

Happy New Year, Twitter-style. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Comments Haha, yes we are! This is hilariously sad, but true! Like or. A {growtoon}. Finally, we have an answer. A {growtoon}. Nutrimus Posticus.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The 5 Questions You Should Ask to Nail Your Product Messaging


In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. It was called Coors Water. And it totally belly flopped. It’s not that there wasn’t a need. At the time, bottled water was the fastest growing beverage category in America. And it’s not that Coors water wasn’t any good. Sooo weird.

Seven Expert Social PR Guides and Tips


Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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Twas' the Night Before Christmas (Digital Marketer Edition)


Here is my digital marketer's take on the classic poem, "T'was the Night Before Christmas." Happy holidays! I hope you enjoy. T'was the night before Christmas, when all through the Cloud, Not a blogger was posting, not even Matthew Dowd. The data was stored on the network with care, In hopes that St Sergei soon would be there. Now Zuckerberg! Now, Cook! Now Silbermann, Bezos and Page! On, Ellison!

Can You See Your Deals In 3D?

Buyer Insights

A new framework provides you with a 3D view of even the most complex deal. That means you can maximize your chances of sales success. Suffering From Deal Complexity? Getting to grips with the complexity of modern buying is one of the key challenges facing sales teams at this time. It is key to addressing [.].

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Optimize Your Landing Pages for Long-Term Lead Generation


One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. That’s a pretty good spot to be in, eh? What?).

12 Stats from 2012 Every B2B Technology Marketer Should Know


As marketing planning for 2013 revs into high gear, technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom.

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2013: The Year of Internet Marketing Basics


Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In fact, I just looked at my prediction post on Biznology from last year where I was half right. Yeah for me! Here we go.