Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Trending Sources

Another way to measure social media success

grow - Practical Marketing Solutions

via KellBailey. By {grow} Community Member Eric Pratum. work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn’t that important to most businesses. The cost of getting an accurate measurement is. What say you?

Eloqua, Oracle & Why Modern Marketing Needs Open Systems

It's All About Revenue

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO,  Joe Payne , and Chief Technology Officer,  Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. Modern marketing, at its core, involves a deep understanding the buyer. Their actions, such as their web visits, searches, social actions, event attendance, and video views, help us understand their intentions and interests at a current moment in time.

Predictions for B2B digital marketing in 2013


Photo credit: Wikipedia. It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content.

Top 12 B2B Marketing Insider Posts Of 2012

B2B Marketing Insider

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Big blog posts that made a difference

grow - Practical Marketing Solutions

I’m frequently asked by new readers if there is some way to catch up with the best content on my blog. Well, hopefully it’s ALL good to somebody, but each year I look back and review the blog posts that seemed to make the biggest impact. Let’s start with the blog posts that you loved. This post shows you how to get a little more of your day. 7. ‘Nuff said. Punterest.

Graphic: The 3 Biggest Marketing Trends of 2012

It's All About Revenue

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. We collaborated with JESS3 to pick the 2012 marketing trends that have lasting impact, and put them together in a snackable – maybe “pinable”? – graphic. Tablets Go Viral.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practice s, but instead come up with your own. That being said, below is some interesting information for email marketers. and 3 p.m.

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Add a blog and blogging to your New Year’s resolution


Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this? No, it isn’t.

On Twitter and real life: some love and some tips #socialsong


It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Because guess what: you forget. Respect.

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The Top 25 Posts of 2012

It's All About Revenue

by Jesse Noyes | Tweet this It was a busy year here on the Eloqua blog. There were huge headlines, shifts in the landscape, and plenty of learning opportunities. Throughout the year, we tried to keep you in the loop with fresh content. To our subscribers, thanks for hanging out all year. We decided to revisit the 25 most popular posts of the year. Enjoy! 1. Brands That “Get” Storytelling.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Seven Expert Social PR Guides and Tips


Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

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Is it time for your marketing to include a mobile app?


Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer  Flurry reported more than a trillion unique app events in November  – a number simply unheard of even two years ago. Some App Press.

11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]


The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. But what about the follow-up email? Or any email that may be included in an automated email workflow ? and the list goes on.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No need to worry about doomsday prophecies from the Mayans or Nostradamus. Meghan M. So much more is available than ever before.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune.  I’m happy to say we won more than we lost and learned from the opportunities missed. We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. You can never stop learning and sharing. Casie Gillette. link].

2013: The Year of Internet Marketing Basics


Photo credit: Wikipedia. This will be the only 2013 prediction or whatever you want to call it kind of post. have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In In fact, I just looked at my prediction post on Biznology from last year where I was half right. Yeah for me! Here we go.

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon


Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right? Furthermore, Google has also indicated that a new Google+ analytics platform is on its way, slated to be launched "in the coming weeks.". Let's dive into what these changes mean for the social media marketer.

Why the Year 2013 Will Belong to Influence Marketing

WindMill Networking

Now that the world hasn’t ended … what’s in store for 2013 in social media influence marketing. No one can predict the future; scientists can’t, the Mayans couldn’t (despite having been the ones to invent the language of binary computing.) On the eve of 2013, one thing is certain: our digital lives will continue to accelerate. The beginning of Generation C’s reign.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Lucas and Legos: 4 Business Lessons from a Marketing Empire


It all began with a small package at the door. It seemed light - too light - as if the good folks at had forgotten to include its contents before shipping. opened the small manila envelope, not sure what to expect. moment later, out dropped a tiny object wrapped in clear plastic along with the shipping slip. Curious, I opened it. Out fell a small. Lego man, no more than 1”x1.” Amazing.

Too busy with clients to post to my blog


Photo credit: digitalrob70. Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. First off, nobody actually has any more time than anyone else. It works for me.

10 Cheesy Marketing Jokes to Tickle Your Funny Bone


Running out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig? Why not open with a joke? There's nothing I love more than a great joke -- except, perhaps, a deliciously corny joke. And that's just what we have for you today, folks. None -- they've automated it. Enable cookies. Anti-social.

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business. On a daily basis, however, it is the blog posts of individuals, and a growing number of companies, which might have the biggest impact on our understanding of social media. Enjoy! Gail Gardner: GrowMap.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Is it Time for Your Industrial Website to Sing Auld Lang Syne?

Industrial Marketing Today

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Websites Website Design & Development Inbound Marketing Industrial Marketing Website redesign

Marketing Game Changers for 2013

Great B2B Marketing

It’s the season for wrapping up the old year and prepping for the next. hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1. Understand your sales lead requirements. This one is crucial, because if you don’t understand how many sales leads you need, you can’t properly support the sales organization and your company’s revenue objectives.  If you want to learn how to do this, read our article, How Many Sales Leads Do You Need. 2. Happy New Year! Chris.

6 Email Tests That Matter More Than Your Subject Line


A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements.

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B2B Marketers: Why You Should Watch This Science of Persuasion Video

B2B Marketing Traction

The groundbreaking research done by Robert Cialdini in his book, Influence: Science and Practice, will change the way you market forever. The video embedded below is an engaging way to learn Cialdini’s six (6) universal principles that guide people in their decision making and includes examples and tips on how to sell and market more successfully. Liking – People say “Yes!”

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Best Branded Content of the Week: December 22, 2012


Congratulations. If you are reading this blog it means that the world has not come to an end. Either that or you have survived the apocalypse and are choosing to spend your first day as the last person on earth reading a marketing blog. In either case, I am glad you have decided to celebrate your survival by reading this list of the best-branded content of the week. Jell-O - Mayan Apocalypse.

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5 Reasons to Hire a Content Marketing Writer for Your Business

Writing on the Web

“ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. No pressure, of course. Could the answer be to outsource the writing to a freelancer? At first.

How to Optimize Your Landing Pages for Long-Term Lead Generation


One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. That’s a pretty good spot to be in, eh? What?).

Rural Wisconsin and the Passion of Impact

Your Sales Management Guru

Holiday Reflections and the Passion of Impact. woke up in rural Wisconsin on Christmas morning, when I peeked out the window of my mother in-law’s home it was -7 degrees on the thermometer.  I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. What do I mean by rural? Amazing…. It is where I come from. The top people always do what I expected… and then some …. link].

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Happy New Year, Twitter-style. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Haha, yes we are! This is hilariously sad, but true! Like or. Finally, we have an answer. A {growtoon}. Nutrimus Posticus. A {growtoon}.

How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data. During the course of their conversation, Dave and David touched on two important questions: “ Should we buy third-party data ?” Use a U.S.

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The 5 Questions You Should Ask to Nail Your Product Messaging


In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. It was called Coors Water. And it totally belly flopped. It’s not that there wasn’t a need. At the time, bottled water was the fastest growing beverage category in America. And it’s not that Coors water wasn’t any good. Sooo weird.

Twas' the Night Before Christmas (Digital Marketer Edition)


Here is my digital marketer's take on the classic poem, "T'was the Night Before Christmas." Happy holidays! hope you enjoy. T'was the night before Christmas, when all through the Cloud, Not a blogger was posting, not even Matthew Dowd. The data was stored on the network with care, In hopes that St Sergei soon would be there. Now Zuckerberg! Now, Cook! Now Silbermann, Bezos and Page! On, Ellison!

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

Check out the new social apps launched in 2012 that the industry is toasting! One thing I love about our fast-moving world is that there’s new innovation at every turn.  As a founder of a web application myself, I know how difficult it is to think of a new idea and then go from concept to launch. RebelMouse Pinterest-style display for your social stories. and succeeding.

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