sagefrog

JANUARY 24, 2024

Today, businesses find themselves navigating a more interconnected and intricate digital ecosystem than ever before. The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. It’s a landscape where staying ahead requires more than just keeping pace; it demands a proactive approach to understand and leverage emerging trends.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? If so, you’re in good company. In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Of them, nearly a quarter reported a “significant increase” in pressure. The good news is that we marketers have more tools than ever to measure our success.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

SendX

JANUARY 23, 2024

Ever felt like your inbox had a mind of its own, serving you just what you needed at the right time? That's no coincidence - it's the power of email drip campaigns. These are not just any emails; they're well-timed messages, strategically released to nurture leads and maintain engagement.

Campaigns 221

Campaigns Leads Lead Marketing Qualified Leads 221

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Envy

JANUARY 22, 2024

2024 promises an exciting ride and we’ve already got our seatbelts on. You might want to buckle up yours, as we’ve curated a list of 15 B2B marketing events taking place all over the globe that you won’t want to miss. If you work in B2B, especially in MarTech, then here are your chances to fuel your strategies, connect with like-minded folks and stay on top of the latest trends in B2B marketing.

B2B Marketing 71

B2B Marketing B2B Curation Marketing & Strategy 71

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Imagine the images, tech art, blogs, stories, and pages of important information like FAQs, definitions, product specification or pricing tables, one could create in a fraction of

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

Forrester B2B

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 70

B2B B2B Sales B2B Marketing Course 70

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sal

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Data Cleaning/CRM Appending

JANUARY 25, 2024

The world has seen massive changes since the coming of digitization and modernization. Every sector that human beings deal with, including B2B marketing, is undergoing a continuous change. Moreover, the coming of the Covid-19 pandemic changed the B2B marketing scenario, with physical interactions and face-to-face meetings taking a massive setback. Companies now need […] The post Future of B2B Marketing: Insights and Statistics appeared first on BizProspex.

Statistics 52

Statistics B2B Marketing B2B Paid Search Agency 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Forward Observer

JANUARY 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

Webbiquity

JANUARY 25, 2024

Guest post. Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Image credit: Pixabay on Pexels Innovation is built into our way of life.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 132

Trends Content Marketing Content Marketing & Strategy 132

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PureB2B

JANUARY 25, 2024

Any old blog content is and could still be king. Here’s how repurposing old content can bring in the gold with content syndication.

Content 143

Content Content Marketing Marketing 143

Webbiquity

JANUARY 23, 2024

Guest post by Mehdi Hussen. Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

Link Building 122

Link Building Ad Building 122

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

Intent 120

Intent Brand Identity Branding Paid Search Agency 120

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

CMSWire

JANUARY 26, 2024

Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list. Continue reading.

Digital Asset Management 122

Digital Asset Management Enterprise Management Gartner 122

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster.

SEO 113

SEO Examples 113

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

CMSWire

JANUARY 22, 2024

2024 marketing strategy: "Lazy girl" approach, focusing on impactful actions, strategic tool use and eliminating ineffective tactics. Continue reading.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Tactics Marketing 118

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. Great! Seems easy enough. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. It will be available in the first half of 2024. The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using sel

Enterprise Management 110

Enterprise Management Marketing Management Vendors Knowledge Base 110

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannersnack

JANUARY 26, 2024

8 minutes read In an era where users routinely disclose personal information online, and cookies meticulously trace every click (not for long, though), marketers have gained unparalleled insights into consumer behavior. This abundance of insights allows them to craft tailored solutions to meet individual needs. The use of behavioral targeting can significantly enhance the response to ads, and when marketers’ access to consumer data diminishes, there can be a noticeable decline in ad perfor

Ads 109

Ads Campaigns Product User-Generated Content 109

Ahrefs

JANUARY 22, 2024

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.

SEO 109

SEO Practices Best Practices Rules 109

CMSWire

JANUARY 23, 2024

How generative AI is reshaping digital customer experience in 2024 and other key trends and strategies from the CMSWire report. Continue reading.

Trends 119

Trends Generation 119