Envy

JANUARY 3, 2024

You’ve spent so much time building your inbound marketing strategy and generating tons of content, but the organic visits and conversions to contact are just not what they used to be? Let's face it, so much has changed on the inbound and digital marketing front since ~15 years ago when the term was at its infancy. The way your prospects (re)search, buy and use products and services has evolved and your inbound strategy had better evolve at that pace, or faster!

Inbound Marketing 71

Inbound Marketing B2B Marketing Marketing & Strategy B2B 71

Launch Marketing

JANUARY 3, 2024

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. Often, these challenges end up leaving marketers frustrated and marketing automation platforms underutilized or underperforming.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Visitor Queue

JANUARY 1, 2024

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile. That’s exactly why we made this list of effective marketing strategies for B2B companies to boost […] The post Boosting ROI: Strategies for Effective B2B Online Marketing Campaigns appeared first on Visitor Queue Blog | I

Online Marketing 89

Online Marketing ROI B2B Marketing Marketing Strategy 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

B2B Marketing Directions

DECEMBER 31, 2023

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. In the 2023 list, only one of my top ten posts was published after April 1st. Several posts that I published later in the year have attracted a significant number of readers, but not enough to crack the top ten list.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Convince & Convert

JANUARY 3, 2024

As B2B marketing advances with technology that enables more sophisticated audience targeting, automation, and personalization, the unsung hero is influencer marketing, which can cut through the clutter, build trust, and impact growth. New research by TopRank Marketing and Ascend2 finds some significant trends and predictions for B2B influencer marketing in 2024.

Research 140

Research B2B Marketing Enterprise Management B2B 140

Square 2 Marketing

JANUARY 2, 2024

It’s shocking to me that in 2024 companies still have misaligned sales and marketing teams. Even more shocking is that we still have situations where marketing hates sales because they don’t follow up on marketing-generated leads and sales hates marketing because they think the leads generated are bad. While this might sound like a dramatic representation, some salespeople don’t follow the prescribed story and prospect experience that marketing has designed.

Marketing Qualified Leads 86

Marketing Qualified Leads Lead Generation Paid Search Agency Marketing Prospects 86

B2B Marketing Exchange

JANUARY 3, 2024

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. The past few years have been marked by unprecedented changes, and as we step into what appears to be a more stable phase of the 2020s, it’s crucial to reevaluate and refresh our goals. Embracing the lessons learned during the unpredictable times, let’s explore innovative approaches to achieve success in both our pursuits.

B2B Marketing 52

B2B Marketing Personalization Ideal Customer Profiles Planning 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. This isn’t just a blip on the radar. It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

SendX

JANUARY 4, 2024

Google made a significant announcement introducing substantial changes set to impact email senders dispatching over 5,000 emails daily to Gmail inboxes.

Google 195

Google Deliverability 195

The Forward Observer

JANUARY 5, 2024

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right?

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Martech

JANUARY 4, 2024

Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context.

Optimization 127

Optimization Analysis Comparison Opt-in 127

Salesforce Marketing Cloud

JANUARY 4, 2024

Influencing an audience to take action is tough business. Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Ahrefs

JANUARY 4, 2024

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.

SEO 120

SEO Tools Google Marketing Websites 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? [Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.

Digital Asset Management 111

Digital Asset Management Marketing AI Work Management Marketing Management 111

Salesforce Marketing Cloud

JANUARY 2, 2024

For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance. What Is A/B Testing? A/B testing, also called split testing or bucket testing, is a type of experimental testing in which you divide your audience into two groups and present them with

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

sagefrog

JANUARY 3, 2024

Well, it’s that time again! The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. From welcoming talented new team members to witnessing the growth of inspiring clients, 2023 gave us many moments of marketing bliss—and we’re ready for more!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. It’s so important and also constantly changing. New channels, new platforms, new customer expectations, how do you keep on top of them all? Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

chiefmartech

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Salesforce Marketing Cloud

JANUARY 3, 2024

We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. As a sales professional, you don’t have to coerce or pressure.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Content Marketing Institute

JANUARY 5, 2024

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

Paid Search Agency 108

Paid Search Agency Features Marketing Companies 108

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q

Ideal Customer Profiles 110

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 110

The Daily Egg

JANUARY 2, 2024

Whether you’re looking to enter new markets or simply offer your existing customers a better experience, communication is key. Unfortunately, many businesses. The post KrispCall Review appeared first on The Daily Egg.

Business 106

Business Marketing 106