Directive Agency

JUNE 10, 2020

“Hit your MQLS.”. “Can you drive more leads at a lower cost?”. “Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

JUNE 8, 2020

We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds. CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. Some industries have certainly been harder hit than others.

Paid Search Agency 295

Paid Search Agency Marketing Agencies 2 Advertising Agencies Marketing Budget 295

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

JUNE 8, 2020

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Personalization is critical for securing new and fair-weather buyers but must be approached with caution.

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

BOP Design

JUNE 9, 2020

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.

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Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 77

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. To succeed in these challenging times, brands must forge a real and meaningful connection with their customers.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

SendX

JUNE 10, 2020

So, what is that one thing that you do after you wake up? Meditation? Make coffee? Let me prick a bubble for you. Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 billion. While this is true that people might open the emails but will hardly click through your content.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Vision Edge Marketing

JUNE 9, 2020

In this episode of What’s Your Edge, we’re going to explore whether your customer service is helping you avoid becoming a commodity. When I was a young girl, no matter what part of town we were in, my mom always went to the same service station for gas. In those days, service stations had service attendants who put gas in your tank, checked your oil and tires, made sure you had antifreeze in the winter and solution for your windshield wipers.

Work Management 165

Work Management Differentiation Marketing Management Paid Search Agency 165

KoMarketing Associates

JUNE 9, 2020

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months. TOPO recently released its “Marketing Technology Report,” and data showed that the majority of marketers (27%) intend to increase their investment in martech by at least 21% within the next 12 months.

Marketing AI 157

Marketing AI Planning Guidelines Privacy 157

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Zoominfo

JUNE 11, 2020

This is a preview of a post published on our Medium page. Read the full article. For many, it’s a familiar experience by now: Thumbnails of a dozen or more people staring back on a computer screen, digitally discussing the matter at hand. But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate?

Zoominfo 162

Zoominfo Video Marketing Advertising Mediums Guidelines 162

Marketing Insider Group

JUNE 10, 2020

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go.

Pricing 269

Pricing Price Planning Marketing & Strategy 269

Tony Zambito

JUNE 8, 2020

June 8, 2020. A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. Introducing Buyer Outlook Insights Study Marketers and sellers have faced an enormous upheaval in how to reach and engage buyers.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Adobe Experience Cloud Blog

JUNE 10, 2020

I have a love-hate relationship with events. Particularly trade shows. Too big, too hot, too much travel, too expensive, not enough food, never enough sleep. If I’m there as an exhibitor, my colleagues who were so keen to attend often disappear halfway through the day. If I’m there as a delegate, beyond the main exhibitors the low level of effort that’s gone into making the place look nice never fails to disappoint.

Trade Show 174

Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. It has been very exciting working with pioneers in early-stage efforts where we are defining new things literally in real-time. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 244

Thought Leadership Content Marketing Work Management Marketing Management 244

Webbiquity

JUNE 8, 2020

Guest post by Aditya Sharma. The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role. Image credit: Van Tay Media on Unsplash.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

SEMrush

JUNE 12, 2020

If you are looking for an SEO checklist that will help you to increase your site‘s organic traffic and rank on Google, you have just found it. We have put together the ultimate checklist that you need to follow to drive SEO success in 2021, covering 41 best practice points and tasks that you need to know about.

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SEO Practices Best Practices Traffic 145

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

JUNE 7, 2020

Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. The post The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Content Search Marketing Marketing 144

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Content Marketing Institute

JUNE 10, 2020

Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.

Content 143

Content SEO Traffic Ad Building 143

The Daily Egg

JUNE 10, 2020

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management. Lead generation, customer relationship building, and driving conversions are three of the top benefits of leveraging automation software for […].

Marketing Automation Services 140

Marketing Automation Services Marketing Management Marketing Automation Software 140

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Search Engine Journal

JUNE 10, 2020

Learn how to save time on your content marketing campaigns by streamlining and optimizing your systems – from content planning to distribution. The post 9 Productivity Tips to Save Time Content Marketing via @thatbberg appeared first on Search Engine Journal.

Product 139

Product Tips Planning Content Marketing 139

Content Marketing Institute

JUNE 9, 2020

Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading → The post Content Can Perpetuate Racism and Inequity. It’s Time to Do Better appeared first on Content Marketing Institute.

Content 139

Content Content Marketing Paid Search Agency Companies 139