Sat.Jun 20, 2009 - Fri.Jun 26, 2009

Trending Sources

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

Paper 39

Inbound lead nurturing presentation

B2B Lead Generation Blog

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link

Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.  The only problems with the Flip are that you need to be close to get a good video and you need steady hands.  I failed on both accounts. 

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services. We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results. In a competitive process, they stood out."

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Come and get it! World&#.  Zillions of blog posts.

Paper 12

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling. In this final part of the interview, she shares tips for public speaking. Q. These can shut down the body. All of that is psychological noise.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth , this will be an ongoing experiment. Does it work?

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. So let’s go through some of your options when it comes to the tactics of social networking marketing. Be sure to get your employees involved.

CPM 2

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?

Marketing strategy & social media: Some rationality, PLEASE!

grow - Practical Marketing Solutions

I LOVE marketing and tend to think in marketing terms all the time, which is problematic in a romantic relationship. Me (at baseball game): Look at that billboard for hotdogs in right field. If it asked you to Tweet, could we all be tweeting to each other during the ballgame? Could I get a coupon for a hotdog on my cellphone? Could I tweet-redeem it? Wife: Please shut up. Puh - leeeeeze !!!!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean? Comprehensive article on how to communicate your unique value using differentiated messaging. Twitter Experiments: Getting beyond the "now what?"

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming. As with other product reviews on Smashmouth, this will be an ongoing experiment. Does it work?

How do you handle a crowd of followers?

grow - Practical Marketing Solutions

My article on "Why do I need 10,000 followers" seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven't read some of the blog reader comments, please do -- they're great! Is his group more valuable than mine?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. Monitor. Pick an RSS tool. Pick blogs to follow.

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? What do you think?

The REAL math behind your followers, Mr.Twitter Bigshot!

grow - Practical Marketing Solutions

Photo credit: This is an ACTUAL photo of the species Twitterus Poppycockus appearing at a social media forum last week. attended a webcast featuring a famous consultant and blogger (Let's call him Twitter King) who mentioned that he had could exert influence over his 80,000 Twitter followers. REALLY? Let's be generous and say if they found this fellow they're sticking it out more.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are we All on the Same Page?

Phoenix Rising

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story ; their company value, market/customers and offerings. They have intellectual property that truly is game changing. Their vision for the future is simply jaw-dropping, even to a jaded geek like me.  Because their solution IS game changing. Not intentionally. Here's why.

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested). In particular, I was interested in what Frank Eliason, Director of Digital Care for Comcast had to say about how they are using Twitter to enhance customer service. He is on twitter as @ComcastCares.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Now, how aggressively do I go after them? Do I pounce immediately? What do you think?

A Primer on Lead Nurturing

grow - Practical Marketing Solutions

I'm pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer ( [link] ) specializing in creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies. I got to know who her through her contributions to the excellent blog Savvy B2B Marketing. Want to learn more?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

It's Not About You Anymore, Free Positioning eBook

Phoenix Rising

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated. But what about those newsletters we delete without even opening. What are they doing wrong?

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

Why do I need 10,000 followers?

grow - Practical Marketing Solutions

Photo credit: I don't know. Probably some porn site. This is an actual Twitter follower of the guy mentioned in the article. If this is a picture of you and you're not in the porn industry, I apologize. I was just trying to make a point. Now go put on a tee shirt. Is that part of your strategy? Just looked-thought it would be more. At first I felt defensive. Well -- I LIKE my 400 followers. Right??

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.