Marketing Insider Group
DECEMBER 9, 2015
Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group.
KoMarketing Associates
DECEMBER 8, 2015
It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future.
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Lattice
DECEMBER 9, 2015
Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Maybe your grandmother told you stories about how she learned to cook the family recipes, and thus started your lifetime obsession with food? I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog.
ANNUITAS
DECEMBER 8, 2015
Every year around this time, I, along with many others think about how quickly this past year went by. It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers.
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Marketing Insider Group
DECEMBER 8, 2015
Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If your company is still unsure whether they should invest in video […].
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Biznology
DECEMBER 8, 2015
No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. I have been exploring marketing automation and am amazed as to how advanced these software platforms have become.
ANNUITAS
DECEMBER 10, 2015
With the end of 2015 quickly approaching, I am in process of assessing the year’s performance in regards to our ANNUITAS training initiatives and goals. plus looking at opportunities for 2016. I’ve had some candid conversations with my stakeholders about the efficacy of our current programs and what our most pressing training and development needs for the coming year.
Marketing Insider Group
DECEMBER 5, 2015
REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. And a huge inspiration. […]. The post REI’s Brand Story Proves Marketing Should Drive Operations appeared first on Marketing Insider Group.
Crimson Marketing
DECEMBER 7, 2015
Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. Some say this has diminished the importance of creativity—long believed the ‘secret sauce’ to powerful marketing. Mike Linton, CMO of Insurer and Insurance Financial Services provider Farmers Insurance, has a cooler mind on the matter.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
DECEMBER 11, 2015
As we’ve said many times before, likes, follows, and shares are all very nice, but they don’t pay the rent – and they aren’t likely to impress most C-level executives. Their interest is much more bottom-line oriented, which means you’re not going to last long if you’re not bottom-line oriented as well. That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales.
Cintell
DECEMBER 11, 2015
My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I happily took the opportunity to cover the fast-changing world of customer intelligence.
Marketing Insider Group
DECEMBER 6, 2015
When you create shareworthy content, you build more credibility and make an impact for your business. You eventually start to manifest your dreams. But you may look around, shake your head, and wonder how everyone else is doing it. It’s ok. You got this {fistbump}. Here are some tips: 1. Create with context Take pride […]. The post 5 Steps To Create Shareworthy Content appeared first on Marketing Insider Group.
Tony Zambito
DECEMBER 8, 2015
by Johan H. W. Basberg. This has been an eventful year. We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. Each year, since originating the concept of buyer personas in 2001-2002, I have reflected and offered a perspective on the state of buyer personas.
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Biznology
DECEMBER 10, 2015
Last year, the Harvard Innovation Lab produced an interesting video showing the evolution of the desk from 1980 to 2015. That video showed the dramatic transition that happened from atoms to bits over the last 35 years or so, and many argued that, to be more precise, the desk and the laptop themselves should have disappeared at the end, with the mobile device replacing them all.
Convince & Convert
DECEMBER 10, 2015
Want to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Use the seven tips below to keep a firm eye on the competition. 1.
Marketing Insider Group
DECEMBER 7, 2015
Your headline is often the first, and sometimes the only, chance to get your target customer’s attention. No matter how great your content may be, if your headline isn’t compelling enough for your prospects and customers to want to click through, it won’t get read or shared. So what makes a killer title? The most […]. The post How To Create Headlines That Grab Attention And Convert appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
DECEMBER 11, 2015
Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! Many of you have seen those fun quizzes that pop up on your social media feed. They are visual, fun to take, and can be a great lead generation tool. So where do you start? It’s easier than you may think!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
DECEMBER 9, 2015
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its products, no stories that illustrated any benefits, no compelling reasons why I would want to buy from this company. Unfortunately, this isn’t uncommon, especially in the B2B marketplace.
Convince & Convert
DECEMBER 7, 2015
You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 6 billion views (with a b). Let that sink in for a second. That’s massive. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion.
Marketing Insider Group
DECEMBER 11, 2015
Being perceived as an authority boosts sales. Think about it. Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion. Or Oprah Winfrey and her book club (in 2011 it was estimated that 55 million book sales […]. The post What Is Authority And How Can You Build It?
Adobe Experience Cloud Blog
DECEMBER 9, 2015
Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
DECEMBER 8, 2015
According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. Educated and sophisticated buyers now have easy access to research and information through the Internet and other sources. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. ” Professional services are part of this B2B world and also fall prey to these new challenges.
Convince & Convert
DECEMBER 8, 2015
Image via BigStockPhoto.com. It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. From time-to-time I’m asked to provide my own prediction(s) for these roundups, and I’m honored that the producers of such pieces believe my theses have merit for either predictive value, or for eyeball a
Marketing Insider Group
DECEMBER 10, 2015
Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an. The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
DECEMBER 10, 2015
Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. I know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
DECEMBER 9, 2015
Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. So how can you make the most of it? By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers.
Convince & Convert
DECEMBER 7, 2015
What’s the secret to building a thriving community on Instagram? It’s not exactly an easy question to answer. But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. But how did they do it? Do they know something about Instagram marketing that you don’t?
xiQ
DECEMBER 8, 2015
Within the last year, we’ve seen everything from automobiles to robots obtain a greater sense of autonomous function. A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future of automation is not as near as we think. At the moment, three major obstacles stand in the way: What within the workforce actually makes sense to automate? How can these roles be effectively integrated and modernized?
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