Strategic-IC

APRIL 14, 2023

What can you take away from 25 years in Agency life? Judging by our most recent Let's talk ABM interview, a lot! Since its inception some 25 years ago, the Founder and CEO of strategicabm, Alex Embling , has evolved and transformed the Agency to focus on pure-play Account-based Marketing. And in that time, we have established ourselves as one of the foremost ABM consultancies, helping clients to win, grow and retain their most important accounts.

Account Based Marketing 62

Account Based Marketing ABM Advertising Agencies Paid Search Agency 62

B2B Marketing Analytics

APRIL 12, 2023

Modern Lead scoring is an essential aspect of modern data-driven B2B marketing, which helps sales and marketing teams to actively prioritize their leads based on their likelihood to convert those qualified leads into revenue-generating opportunities. With the right lead-scoring strategy , marketers can identify the most promising leads, rank their likelihood to convert based on an exhaustive group of data points and optimize their efforts to maximize conversions and revenue.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Management 52

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

ANNUITAS

APRIL 13, 2023

ANNUITAS has in recent posts talked a lot about the role of the Chief Growth Officer (CGO) – and how/why this concept is growing in importance. As part of this dialogue, we created an ‘open source’ position description to help those searching internally or externally for their next CGO. Developing a Converged Growth B2B go-to-market organization goes beyond naming a CGO, though, and it’s worth taking a step back to look at how organizational design must also evolve when you take a Converged Gro

Lead Ranking 130

Lead Ranking Top of Funnel Enterprise Management Work Management 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0” report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

Marketing Insider Group

APRIL 11, 2023

Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

PathFactory

APRIL 13, 2023

Is a webinar more your style? This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

ANNUITAS

APRIL 10, 2023

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. You need a solid foundation, strong walls, and a roof that keeps everything inside safe and dry. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Webbiquity

APRIL 11, 2023

Guest post by Lisa Sicard. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

APRIL 10, 2023

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths.

PPC 281

PPC Paid Content eCommerce Allocation 281

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai to understand how they could help me produce better content. As I did, I kept hearing about the amazing productivity gains people have been seeing. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two.

Generation 150

Generation API Webinar Metrics FAQ 150

CopyBlogger

APRIL 13, 2023

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

Content Marketing 145

Content Marketing Content Marketing & Strategy Marketing 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

APRIL 11, 2023

ChatGPT is not the only kid on the block. Find the AI chatbot that best suits your needs among these 11 alternatives. The post 11 ChatGPT Alternatives You Can Try In 2023 appeared first on Search Engine Journal.

Best Practices 142

Best Practices Tools SEO 142

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 80% of all videos create

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.

Resources 118

Resources Work Management Tactics Marketing Management 118

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

APRIL 14, 2023

New technologies continue to become part of the content marketing landscape. Discover the seven biggest trends you should keep an eye on. The post 7 Content Writing Trends For 2023 appeared first on Search Engine Journal.

Trends 140

Trends Content Search Marketing Content Marketing 140

Envy

APRIL 10, 2023

The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack your way to success in 2023!

Conference 117

Conference B2B Marketing B2B Marketing 117

Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Personalization 117

Personalization Content Tips Companies 117

The Daily Egg

APRIL 8, 2023

Visure Requirements is a robust and highly collaborative requirements management tool and ALM solution designed for teams building complex products and systems. The post Visure Requirements Review appeared first on The Daily Egg.

Design 114

Design Tools Ad Building Product 114

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Search Engine Journal

APRIL 11, 2023

Stay informed about Bard's latest features with Google's new experiment updates page. The post Google Has A New Page For Bard Chatbot Updates appeared first on Search Engine Journal.

Google 128

Google Features Tools 128

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. Below, we will introduce the basic concepts around attribution modeling and ways to get the most out of it.

Marketing Attribution 110

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 110

BOP Design

APRIL 13, 2023

Why is a website page that most people get to by “error” and don’t see very often, so important for a B2B website? It is an opportunity to create a personalized experience and engage directly with a potential customer. A unique, informative, and creative 404 page will transform an “error” into a positive moment. What is a 404 page? A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

Kevin Indig

APRIL 11, 2023

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Sales Cycle 107

Sales Cycle Marketing Attribution Multi-Touch Attribution Cost per Acquisition 107

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Search Engine Journal

APRIL 11, 2023

Check out these five enterprise SEO trends and areas of opportunity to watch for in 2023. The post 5 Enterprise SEO Trends To Watch In 2023 appeared first on Search Engine Journal.

Trends 125

Trends SEO 125

Ahrefs

APRIL 10, 2023

If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will be hard.

Tools 106

Tools SEO Keywords Google 106

ClearVoice

APRIL 14, 2023

The importance of data-driven decisions has reached an all-time high. Today’s competitive landscape makes it critical to understand which metrics matter. Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103