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Good news for business — costs of B2B video production content is at an all time low!

Biznology

This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost. Even though you will be investing in your services from a corporate video production company today, that investment can be amortized across many years and many channels.

Cost 145
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RIP, Fleets

Biznology

Hashtags are now prevalent on most social media platforms, but they started on Twitter as an organic movement by users to categorize and tag conversations. Reels are popular on Instagram, so now we see other platforms adding Reels-esque editing features. Hashtags are a great example of true social media innovation.

Twitter 104
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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

Performance Breakdown: Evaluate the effectiveness of advocacy posts by categorizing them through tags or topics to gain insights into how particular content themes or types resonate with your advocates’ audiences. Advocate Edit Ratio: Assess the percentage of captions that your advocates are editing.

ROI 62
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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

Here are a few ways to leverage UGC for Instagram success: Create and promote a branded hashtag: Come up with a branded hashtag that users can tag their Instagram posts with. Search regularly for other hashtags associated with your brand, and browse through recent posts tagged with your company location.

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Top 5 UK Digital Health Trends for 2022

Conductor

Using the Conductor platform, we learned that “mindfulness at work” (MSV 320) is an ideal keyword to target for health tech companies offering meditation solutions that include corporate packages. A deeper dive showed us that Calm’s corporate meditation landing page ranks for just five keywords, while Headspace’s ranks for 30.

Trends 64
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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. It’s well-suited for longer-form content edited to shorter clips. Engage with comments, share your videos in relevant groups, and tag industry influencers or partners to expand your reach.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Allowing your employees to view, edit, and manage this sort of information on a self-service basis can be quite beneficial, but security is critical. Look for self-service software that lets you tag or label similar cases, so you know when multiple employees are hunting for the same information.