March, 2016

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4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)

ViewPoint

This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account. They have too much confidence in inbound-only strategies.

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Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

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How important is contextual content in the B2B sales process?

Sales Engine

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach.

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3 Notable Women CIOs Transforming their IT Departments

DiscoverOrg

With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today. They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. The three women that we’ve chosen to highlight are working on major projects and technology transformations as well as overseeing a budget of close to half a billion dollar

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of selling to self-educating, digital era buyers has made having the right content an essential tool for sales professionals.

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More Trending

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4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)

ViewPoint

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic and lacks critically important metrics.

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Why Customer Experience Should be the Focal Point of a Content Strategy

Tomorrow People

4 reasons customer experience is key to content strategy.

Content 174
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Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time throu

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3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Often we are immersed in our own internal jargon and may have a tendency to view training as a chore versus what it really is, an opportunity to connect in a creative way.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Small Businesses Prove It’s Possible to Create Great Content on a Budget

Marketing Insider Group

One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks. I can completely understand that when we have brands like Nestle reportedly spending $127,500 a […]. The post 10 Small Businesses Prove It’s Possible to Create Great Content on a Budget appeared first on Marketing Insider Group.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign?

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Kumar’s BIG release = Cricket Match

Ambal's Amusings

This post is dedicated to all sports-loving-halves and sports-hating-halves-in-any-relationship. Kumar has been telling me that there is a “BIG” release at work this last weekend. After all these years with me, he fails to realizes how much I know (with my extensive reading and limited training) about psychology and reading both digital and body language … Continue reading Kumar’s BIG release = Cricket Match.

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How to Make Friends who Influence People [SlideShare]

Tomorrow People

Enhancing your content marketing strategy with influencer engagement.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark Consulting

Heading out to trade shows and conferences are one of the best ways to generate leads. In fact, research has proven this to be true. Most industries have at least one key event that your prospects attend. Your competitors will likely be there, and you need to be too. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects.

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What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers.

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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

Marketing Insider Group

Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are […].

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The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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He Brings me Rocks

Ambal's Amusings

I think it has something to do with a man’s instinct… trying always his very best to please his girl. It is not diamonds. Just plain rocks. Small rocks. Big Rocks. Shiny rocks. Coarse rocks. All sort of rocks. Just plain rocks. He brings them to me almost every week. Today the rock was from a … Continue reading He Brings me Rocks. Related posts: Ari’s Birth Story.

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Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue.

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ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. Marketing Software Provider Recognizes ANNUITAS’ Industry Leadership. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers.

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What “test and learn” looks like in practice

Biznology

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your marketing activities, learning from those tests, then doubling down on the areas that work; in other words, fish where the fishin’s good.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Anyone Using Social Sharing Buttons On Mobile?

Marketing Insider Group

Visit a lot of mobile websites and you’ll see precious screen space dedicated to social sharing buttons, imploring users to share the content on Facebook, Twitter, Pinterest or other social networks. At first this seems like a good design choice: social media usage on mobile is huge. Pinterest relies on mobile browsers for 64% of […]. The post Is Anyone Using Social Sharing Buttons On Mobile?

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10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” Despite that, companies today still scorn his advice (often to their

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The Future of Email Marketing [Video]

Litmus

Think of the innovations that have impacted email marketing professionals in the past 5 years—things like mobile devices becoming the dominant email-reading platform, the debut of the Apple Watch, the firm establishment of engagement-based email filtering by ISPs, the cross-channel integration of email marketing, and the emergence of interactive email functionality like email carrousels and hamburger menus.

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How Do Your Buyers Prefer to Receive Business Communications?

B2B Marketing Directions

Last month, MarketingSherpa republished a chart that showed how people of various ages prefer to receive business communications. The chart was based on a survey of U.S. adults that was fielded last year and produced 2,057 responses. In this survey, MarketingSherpa asked participants: "In which of the following ways, if any, would you prefer companies to communicate with you?

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)

SnapApp

The Value of One-on-One Conversations. Imagine this: you decide to launch a new nurture campaign. Of course, you map out your strategy – warming up your audience with content, testing interest levels. It’s 90 days before you can move leads into a more specific, personalized branch of messaging. You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a

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Yes, keyphrase research is still important

Biznology

Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — and it worked. If you wanted to position for the phrase [blue widgets,] you’d repeat the keyphrase as many times as you could.

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5 Ways To Engage Customers Using Personalized Marketing

Marketing Insider Group

These days in the business world, it’s really not enough to simply reach customers with your marketing message, because more often than not, your message will bounce off the customer just like raindrops on a freshly waxed sports car – or something like that. It’s far better to try to engage customers via marketing that’s […]. The post 5 Ways To Engage Customers Using Personalized Marketing appeared first on Marketing Insider Group.