October, 2010

Trending Sources

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. It’s a good choice for agencies, too. Smart.

It’s The Little Things That Make Inside Sales Teams Perform Better

Sales Prospecting Perspectives

Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Store bought costumes and cliché ideas are frowned upon at AG Salesworks. Today is our Halloween party and the office is buzzing. One of our operations directors is dressed as a male figure skater. How does a figure skating director increase sales for the outside reps? Absolutely!

The New Marketing Accountability

B2B Marketing Insider

The most popular posts on B2B Marketing Insider over the last few weeks have a common theme: accountability and The Role of B2B Marketing. You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009. last year. last year. last year. last year.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. The free 32-page summary provides a detailed analysis and commentary. Or both. You decide.

CMO 46

How To Focus On Your Marketing Plan

B2B Marketing Insider

I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them

Plan 79

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. What value driver represents your best opportunities? Regulatory drivers?

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Congratulations!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Bringing down the Twitter snobs

grow - Practical Marketing Solutions

It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#. Don’t.  Tweet This!

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

With the speed at which everything moves today, keeping up can be a difficult thing to do. Over the past several months, I've contributed to a number social media and content marketing blogs around the web

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business?

Stats 40

Marketing, Death and Taxes

B2B Marketing Insider

So Marketing may not be as unavoidable as death and taxes, but lately it is becoming harder and harder to escape. As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Top-7 Challenges for B2B Marketers

Everything Technology Marketing

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. This situation makes persona-based content marketing more critical than ever. Here are the top-7 B2B marketing challenges: What are your biggest B2B marketing challenges?

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit

B2B Lead Generation Blog

If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. For me, what was most valuable was learning and connecting with fellow attendees and hearing about how they’re driving results for their companies. I’m looking forward to gaining even more insight at the B2B Marketing Summit in Boston, October 25-26. If you haven’t signed up for the B2B Summit, I encourage check it out, since they’re offering a special rate saving you $400.

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

Here are five best practices to keep in mind when beginning your B2B corporate blog

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. simple tool like Google Alerts would pick up most stray citations. No more. rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Social Mention. UberVU. Trackur.

Tools 37

The Most Effective Time to Tweet

Sazbean

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know?

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. We think we are rational, logical, and smart human beings. billion in US alone. Clutter.

What is Social Media’s Next Big Thing?

grow - Practical Marketing Solutions

One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked. Information sharing and education. Crowd-sourced innovation and problem-resolution. Collaboration. Relationship-building through trust and community. Exposure to diverse ideas. Tweet This!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Sales Closing Techniques

B2B Marketing Insider

With all of the discussion on marketing and sales, I thought it made sense to bring in a sales persepctives and guidance to the site. The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein

Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. About the survey. Over 635 companies participated in this year’s survey, up from 550 the previous year. 139 earned revenue between $50M – $500M.

6 Consequences of NOT Using Social Media

Sazbean

I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Lost opportunities to interact — Your customers (or potential customers) are online.

B2B 28

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Are Marketers Measuring Their Success or Someone Else’s?

B2B Lead Generation Blog

Everyone’s getting squeezed for ROI. This is nothing new but the pressure is even higher for marketers who are looking at proving their revenue contribution. We've all heard the stories about the accolade-winning marketing campaigns that didn't move the sales needle. CEOs want far more than just awards and pretty brochures. They want proven results. But should they? Image by: j.towbin.

Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]

B2Bbloggers

The line between marketing and technology are not quite as demarcated as they they were years ago. So when Mitch Joel wrote a blog post on 'Chief Marketing Technologist', and Christopher Penn chimed in, how could #B2BChatters be far

Is social media creating a generation of cowards?

grow - Practical Marketing Solutions

I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Perhaps I am the only blogger around who agrees with Mr. Gladwell.  The toxic childhood.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.