| |
WEBBIQUITY OCTOBER 5, 2010  50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business? | GROW - PRACTICAL MARKETING SOLUTIONS OCTOBER 25, 2010  Bringing down the Twitter snobs It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don’t do it.&#. Don’t. Veteran. | SAZBEAN OCTOBER 18, 2010  13 Twitter Tips for Increasing Engagement A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. | MARKETING INTERACTIONS OCTOBER 25, 2010 Sending an Email Is NOT Nurturing I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving. Lead nurturing is based upon content that educates the prospect about the problem, provides expertise about how to solve it and then proves via evidence that the expertise pays off with results the prospect wants/needs. Blogs are a great delivery vehicle for nurturing content. | | | | | | | |
| -
ANYTHING GOES MARKETING | MONDAY, OCTOBER 18, 2010 5 Corporate B2B Blogs That You Should Copy
The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a. MORE >> -
CHRIS KOCH | FRIDAY, OCTOBER 1, 2010 13 questions about social media and thought leadership
Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. If you’re in B2B marketing, you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. can’t wait. So they are all here for your enjoyment.) Please add your thoughts! Let’s get back to the basics. link]. link]. MORE >> -
WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. simple tool like Google Alerts would pick up most stray citations. No more. rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Social Mention. UberVU. Trackur. MORE >> -
 Is social media creating a generation of cowards?
I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Mr. Gladwell is a master storyteller, but usually starts with the history of fire to make his point so I will summarize his premise: Social media will not be the agent of social change that many say it will be because it is built on a network of weakly-connected links and lacks a central leadership structure. MORE >> -
PR MEETS MARKETING | FRIDAY, OCTOBER 15, 2010 PRMM Interview – Ken Molay of Webinar Success
Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can MORE >>
- NetProspex Product Review: Powerhouse for Lead Lists SMASHMOUTH MARKETING | SUNDAY, OCTOBER 3, 2010
- Social Media Use by Job Function Stats – Indicates Need to Change. FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
- When B2B Buyer's Needs Don't Create Demand MARKETING INTERACTIONS | THURSDAY, OCTOBER 14, 2010
- 100+ Blog Directories and RSS Sites for Promoting Your Blog WEBBIQUITY | MONDAY, OCTOBER 25, 2010
- Twitter success stories: Explaining the ROI of Twitter GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 11, 2010
- B2B Market Segmentation – Part 2: How to Approach Segmentation EVERYTHING TECHNOLOGY MARKETING | SUNDAY, OCTOBER 10, 2010
- WiseStamp Adds Dynamic Content to Your Gmail Signature SAZBEAN | THURSDAY, OCTOBER 7, 2010
- The 9 Worst Ways to Use Facebook for Business HUBSPOT | THURSDAY, OCTOBER 21, 2010
- Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up MARKETING GENIUS BLOG | MONDAY, OCTOBER 25, 2010
- Top 15 Ways to Kill an Online Community -- Again LEADER NETWORKS | FRIDAY, OCTOBER 1, 2010
- What is Social Media’s Next Big Thing? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 17, 2010
- Demand Gen Cloud: Funnels and Pipelines are Old School SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 20, 2010
- WordStream Helps Advertisers Generate More Qualified Traffic with New Tools SAZBEAN | TUESDAY, OCTOBER 12, 2010
- Win a ticket to see some of the greatest minds in management MI6 MARKETING AGENCY | THURSDAY, OCTOBER 21, 2010
- Understanding today’s B2B Buyer INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 14, 2010
- Marketing Automation vs. Inbound Marketing INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 21, 2010
- Why Is Search…So…Darn…Hard! B2B MARKETING INSIDER | THURSDAY, OCTOBER 14, 2010
- #mptech Guy Kawasaki Keynote and 6 Twitter Tips PR MEETS MARKETING | WEDNESDAY, OCTOBER 27, 2010
- B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate B2B LEAD GENERATION BLOG | THURSDAY, OCTOBER 21, 2010
- Decrementing a Lead Score: They’re just not that into you FUNNEL FOCUS | WEDNESDAY, OCTOBER 20, 2010
- Eloqua Experience 2010 LEADSLOTH | WEDNESDAY, OCTOBER 20, 2010
- 5 Great Reasons to Retweet Others on Twitter WEBBIQUITY | WEDNESDAY, OCTOBER 20, 2010
- CMO Council: CMOs and CIOs Are Not Aligned CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 21, 2010
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- Closing the loop: Why don't sales people update the CRM and what can be done about it? B2B LEAD GENERATION BLOG | FRIDAY, OCTOBER 29, 2010
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- 21 Tips & Other Impressions from the Marketo User Summit THE POINT | THURSDAY, OCTOBER 14, 2010
- 9.5 Ways Your B2B Marketing Can Be More Creative B2B IDEAS @ WORK | WEDNESDAY, OCTOBER 20, 2010
- Savvy Speaks: The B2B Blog – To B2B or not to B2B? SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 20, 2010
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- Walk Before You Run With Lead Nurturing MARKETING GENIUS BLOG | TUESDAY, OCTOBER 5, 2010
- Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 18, 2010
- B2B Lead Definitions vs. Personas - There is a Difference MARKETING INTERACTIONS | WEDNESDAY, OCTOBER 27, 2010
- Six killer ways to boost blog traffic and revenue via social media CONVERSIONATION | WEDNESDAY, OCTOBER 6, 2010
- Sales & Marketing Alignment: Key to Connecting with Prospects SAVVY B2B MARKETING | TUESDAY, OCTOBER 12, 2010
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- Marketing Dashboard: Passive Discovery DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
- Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010
- Process Turns Marketing Automation Into Revenue LEADSLOTH | MONDAY, OCTOBER 18, 2010
- Are Marketers Measuring Their Success or Someone Else’s? B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 11, 2010
- Finding B2B Social Media Tools That Add Value – not Just Time DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
| |
