March, 2015

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Why You Should Be Building Trust, Not Traffic

Convince & Convert

'I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. They are little more than tourists to your site. When I asked him why he put so much emphasis in this area, he replied, “Where there’s traffic, there is hope.”.

Traffic 168
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What system 1 and 2 thinking mean for B2B marketers

Savanta

'A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome. System 1 works at a sub-conscious level without us knowing it. Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action. In contrast, system 2 works at a conscious level.

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Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

'We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads.

Vendors 194
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4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!

ViewPoint

'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works. Part 2: Tip #2 Commit to It. Part 3: Tip #3 Sharpen Your Story.

Tips 217
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making sense of it all.

More Trending

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4 Ways to Dramatically Improve Your Social Media Photos

Convince & Convert

'Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. It’ll be forgotten soon, so why bother making it good?

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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

'Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year?

Tactics 184
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Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

'One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare.

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4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

ViewPoint

'In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience.

Tips 189
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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12 of the Best Guides and Sources for Free Stock Images

Webbiquity

'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. But a 1000-word blog post with a great picture to go with it?

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A clever way to generate more tweets – and expand your audience

Direct Response Coach

'Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, [.].

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How to Be a Storyteller

Convince & Convert

'Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace.

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Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark Consulting

'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

'When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important.

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

ViewPoint

'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff , I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works.

Tips 231
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Maximizing Event Effectiveness 3 Ways

ANNUITAS

'*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too.

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Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

'Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

CMO 196
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Simple Steps to Improve User Experience

Convince & Convert

'There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different.

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Two more Google Webmaster Tools tips and tricks

Biznology

'Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. I saved the best for last. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 168
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It’s Not the Number Stupid: Net Promoter® is not a Numbers Game

Genroe

by DonkeyHotey. I’m sure you’ve heard of Bill Clinton’s famous, but unofficial, 1992 campaign slogan : “It’s the economy stupid”. His chief of staff wanted to focus everyone on what was most important in the run up to the election. That was a great approach but today I’m championing an anti-version of that slogan: Net Promoter – it’s not the number stupid!

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Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips

Vidyard

As you know, video is the best way to engage with your prospective and current customers. The medium works exceptionally well for interview-style videos, including brand culture shoots and customer case studies. Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadabl

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SnapApp of the Week: HCSS’s Most Interesting Project Bracket

SnapApp

We did it! We survived the brutal winter months (all 108 inches of snow here in Boston) and made it to March, which we all know means one thing: basketball. For marketers, this is an alley-oop to reach out and connect with our audiences. The team of savvy marketers at Heavy Construction Systems Specialists (HCSS) took advantage of this madness by creating its largest, most in-depth marketing campaign to date – The Most Interesting Project.

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#BADMarketing From Corsodyl

Crimson Marketing

'This graphic is a bit much. Corsodyl may want to rethink their ad strategy. #BADMarketing. Source: Elise Dumontet. The post #BADMarketing From Corsodyl appeared first on.

Ads 122
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9 Productivity Tools I Use to Run My Company

Convince & Convert

'Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond.

Tools 167
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5 Brain hacks for more powerful copy

Biznology

'Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you can try today! For years, scientists have studied the best brain hacks that build trust, persuade consumers, and drive sales. You see these copywriting and design hacks everywhere – from skin care marketing and B2B advertising to marketing copy selling airline tickets, software, and watches.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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URGENT!

Industrial Marketing Today

'Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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How to Build a Video Marketing Budget [Free Template!]

Vidyard

The majority of marketers are making, watching, and sharing videos. It’s hard to even be on the web without encountering a video. And lucky for us, it’s becoming more and more financially accessible. Which means the need for giant video marketing budgets is dwindling. Your budget will, of course, vary with the type of video you’re creating and the complexity of production and editing required.

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Why You Should Be Embedding Buyer Personas In Everything You Do

SnapApp

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. It’s a long-term process of ongoing review, refinement, and deepening your knowledge of your target audience. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. From campaign planning to nurture streams to discovery calls, organizations that win are keeping their buyer personas front and center at each stage.