Marketing Insider Group
NOVEMBER 10, 2021
Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.
Webbiquity
NOVEMBER 9, 2021
Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Image credit: Noah Näf on Unsplash.
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B2B Marketing Zone Submitted Articles
NOVEMBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.
Sana Commerce
NOVEMBER 11, 2021
The B2B e-commerce struggle continues to center on how to gracefully transition customers to a new way of working. By this we mean getting your B2B customers online. While it’s still a challenge today, businesses can now capitalize on the fact that B2B buyers actively and overwhelmingly want to buy online.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
NOVEMBER 1, 2021
The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. Recently, Lucidpress took an in-depth look at those shifts in its 2021 Content Effectiveness Report , which surveyed 452 professionals from leading industries to gauge the state of current content. They found that most effective content is personalized, relevant, timely, and informative, while making an impact across the customer journey.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 30, 2021
Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.
Webbiquity
NOVEMBER 21, 2021
The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox.
Convince & Convert
NOVEMBER 4, 2021
Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . It feels like it could be a doozy. . Global supply chain challenges are causing significant inventory gaps for some. . A tight labor market causes other delays, shortages, or increased prices. .
Brandpoint
NOVEMBER 15, 2021
We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? And over the last two years, our agility has been tested, as well as our ability to change course when situations arise.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
NOVEMBER 10, 2021
Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Oktopost
NOVEMBER 8, 2021
“What about paid social?”, we occasionally get asked by our customers. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.
Marketing Insider Group
NOVEMBER 8, 2021
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I do understand though. This type of content analysis isn’t easy. It’s not something you learn in college or read in a book. And YouTube videos can only take you so far.
Webbiquity
NOVEMBER 2, 2021
Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 27, 2021
Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
Unbounce
NOVEMBER 23, 2021
If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.
Contently
NOVEMBER 3, 2021
This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear.
Content Marketing Institute
NOVEMBER 23, 2021
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
NOVEMBER 1, 2021
A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy.
SEMrush
NOVEMBER 8, 2021
Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Search Engine Journal
NOVEMBER 30, 2021
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal.
Unbounce
NOVEMBER 16, 2021
After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You can’t just slap some keywords on your ad and call it a day. Imagine you’re scrolling through your search results and social feed, and you come across an ad that says: Tropical vacation Best Island vacation Tropical vacation packages. You’re not gonna click on that ad, right?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
NOVEMBER 30, 2021
Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and conveniene. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving.
Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.
Porch Group Media
NOVEMBER 17, 2021
Data-Driven Strategies to Reach Today’s Omnichannel Shoppers. According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. omnichannel shopping last year. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. However, not every online experience led to a digital purchase. while approximately 50% ended in an ecommerce purchase according to the research, consumers used other channels to contin
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
NOVEMBER 17, 2021
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
Unbounce
NOVEMBER 18, 2021
“We just don’t have the time or the resources to do X, Y, and Z!”. Sounds familiar? Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog
Sprout Social
NOVEMBER 29, 2021
Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.
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