August, 2012

Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Maybe not. Ours didn’t.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Which U.S.

Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Here are 5 of the biggest infographic mistakes marketers make with an example of each. 1. Source: [link] 2.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. Postal Service.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? by MarketingProfs. Get a dog.

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Isn’t that the kind of person you need on your team? 1.

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A Guide to Using Pinterest for Business [INFOGRAPHIC]

Synecore

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B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. Focus on metrics beyond “likes” and “fans”. Not that those are unimportant,” Baggott counters. From there, look at: How many people engaged. How many people converted.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Top 9 Social Networks For Businesses

B2B Marketing Insider

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? In their research, Ignite documents the growth rates, demographics and top countries of 59 social media networks. Maybe.

Data and Content: the Two Biggest Issues for Any Marketing Professional [INFOGRAPHIC]

Tomorrow People

If you're using content marketing as a method to generate new business leads, there's every chance your strategy needs rethinking! Ever wondered why, despite your best efforts, the sales aren't materialising? Skip back a few years and head to that murky refuge of the digital chancer and cyber fly-by-nighter, the SEO forum. But wait there one damn minute," I hear you cry. Not exactly. Focus.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  For each category, metrics should be weighted by importance.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Marketing ROI Is a Broken Metric

Digital B2B Marketing

Your marketing makes me dislike you. In fact, it makes me, once a potential customer, reconsider if I should even do business with you. However, your marketing performance measurement doesn’t capture my disdain. I am simply one more individual that did not buy. I am just part of your standard drop-off rate. How many more people like me are out there? More than you realize.

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Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late

B2B Lead Generation Blog

Tweet The precursor of change is always pain. For most of us over the past four years, our marketplace has inflicted varying levels of it as we have slogged through the most challenging economic climate since the Great Depression. This tells me they either. have an impressively high pain tolerance, or. have been blessed with an unusually beneficent marketplace. What is a ULD? How do I create one?

How the physics of social media could kill your marketing strategy

grow - Practical Marketing Solutions

There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Now, don’t freak out. It’s not complicated or boring, and it makes no mention of black holes or the Higgs Boson.  It’s a pretty simple but important idea about the increasing demands on your content and marketing messages. flood.

Journalism is Dead: Welcome to the Era of Content Marketing

Tomorrow People

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Mainstream journalism has always skirted at the seamier edges of life. The tide has turned though. Journalism is dead! Welcome to the era of content marketing. You're doing it right now. It's about taking control. Really?

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Simple Ways to Take Your Lead Nurturing Program to the Next Level

The Point

We need to talk. You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? You can do a lot better. There was a time when lead nurturing was synonymous with simply staying in front of prospects. Campaigns based on selling stage.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. Seeing is learning. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. 1. Cisco. Boeing.

Why SEO is Really Dead This Time and What to Do About It.

Biznology

Photo credit: Wikipedia. SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. But let’s take a look at some signs that SEO is really dead. There are four key reasons why it just might be true.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

Today I’ll present the third and (mercifully?) final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. They have one to fifteen marketing automation users.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogs!  Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

Inbound marketing is all about your content, right? If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach. Utility Do you offer something useful for free? Sign up here.

15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. Answer and Ask : Twitter is a network of asking and receiving. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days?  Which media channel is really driving the sale, they ask.  What touch sequence is most productive?  Where should we assign credit?  There is much confusion and gnashing of teeth on this subject, but I say that in B2B, these are the junior questions, and just a building block to the bigger issues. 

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created. Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic.  If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions.  So I decided to do a blog post on blogs!  Here are the 10 key reasons you need a blog, and why you need it updated frequently with quality content.

What Social Media Can’t Do…

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. We exchanged business cards, offered the obligatory “love your card” compliments, and sat down at the wobbly coffee shop table. week earlier, the business owner sent a friendly email asking for a “pick my brain” session. Reluctantly I agreed to dispense advice in exchange for a $3.00 cup of coffee. He would “do some social media.”. Tough Assessment.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.