Content4Demand

MAY 1, 2020

Change is nothing new, especially for marketers. But we’re living in especially volatile times, leading to new professional realities that are requiring us to adapt. We recently gathered our expert content strategist for a panel discussion about the ways B2B marketers are adapting their content to adjust to changing circumstances. The conversation included actionable tips and real examples from clients in a range of industries.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales and marketing.

Personalization 87

Personalization Planning Ideal Customer Profiles Work Management 87

Optinmonster

MAY 1, 2020

Do you have an awesome product to sell, but you’re having a hard time getting customers to buy it? If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. And you can create this great marketing tool with OptinMonster.

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

Search Engine Journal

MAY 1, 2020

Got some extra time on your hands during COVID-19 and in need of results? Tackle these SEO quick wins right now. The post 7 SEO Quick Wins During COVID-19 via @Stevenvvessum appeared first on Search Engine Journal.

SEO 145

SEO Content Marketing Content Marketing 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SEMrush

MAY 1, 2020

Explore our list of the best free SEO tools you should be using in 2021, divided into categories to help you with on-page SEO, technical SEO, link building, local SEO, analytics and reporting. You might even find your next favorite tool!

SEO 138

SEO Tools Best Practices Link Building 138

ClickZ

MAY 1, 2020

30-second summary: Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Cardlytics boasts an audience within the US of more than 125M monthly active users. Larger than Snap, Twitter, and Pinterest.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

ClearVoice

MAY 1, 2020

An elevator pitch is a short, succinct introduction of you and your business to a new connection — whether it’s a potential investor, partner, employee or colleague. The term itself doesn’t describe what’s part of the pitch, but rather, the length: 30 seconds to 1 minute. This powerful tool can boost your company, take your career to the next level and lead to better, stronger sales.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Network Marketing 106

SmartBug Media

MAY 1, 2020

Without a crystal ball or time machine, no one could have predicted just how important it would be to have employees who are capable not only of working from home, but also of maintaining productivity while juggling remote schooling schedules, pets, chores, self care, and more. Long before COVID-19 struck, many organizations were warming to and even embracing the remote lifestyle, while others— including the federal government —were reversing work-from-home (WFH) policies altogether.

Work Management 103

Work Management Product Copywriting Paid Search Agency 103

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

MAY 1, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Josh’s latest Heinz Marketing blog post on the 10 Tips to Quarantine with Your Partner inspired me to write a post of my own based on my situation. His tips are so great, don’t get me wrong, but if you have kids like me, you might be thinking “Surrreeeeee, there is SO much time to pick up a new hobby or binge watch 15 seasons of Survivor!”.

Work Management 93

Work Management Tips Marketing Management Planning 93

SendGrid

MAY 1, 2020

Learn about View Time Optimization (VTO) and how the service (provided by Verizon and supported by SendGrid) can help ensure your messages are seen. The post Strategies for Using Verizon Media’s New View Time Optimization appeared first on SendGrid.

Optimization 87

Optimization Service Communities Practices 87

Brightedge

MAY 1, 2020

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation , an uptick in traffic, and more. What's the secret to to producing quality content, reaching your audience, generating high levels of organic traffic, all while managing your time? Check out these guidelines on how to write a blog post and drive these metrics.

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Hubspot

MAY 1, 2020

I know I've talked about this before (if you've read some of my other blog posts , you might know this already), but I love Taco Bell's marketing. The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all. The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.

Marketing Strategy 90

Marketing Strategy Marketing & Strategy Examples Planning 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convert

MAY 1, 2020

Nearly half the world’s population is on lockdown as the Covid-19 pandemic rages on. Most countries on lockdown have restricted movement except for workers providing essential services in food, healthcare, delivery, etc. As lockdowns extend and the fear of contracting the virus keeps more people indoors, grocery and food shopping will be put on hold.

Service 69

Service 69

xiQ

MAY 1, 2020

Abridged and adapted by xiQ (April 28, 2020) from the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. B2B Sellers and Marketers can now adopt a personalized approach to their work based on behavioral science. This adaptation of the original HBR article aims at providing a better understanding of personality marketing — what it is, how it works, and why it matters in the context of B2B sales and marketing.

Personalization 62

Personalization Planning Ideal Customer Profiles Work Management 62

DealSignal

MAY 1, 2020

Helping Resilient Revenue Teams During the COVID-19 Crisis. We’re all in this together. DealSignal has always been committed to providing top-quality customer service, as well as the guaranteed highest-quality data. To best serve our fellow marketing and sales colleagues during these turbulent times, we’re focused on ways we can help teams prioritize and focus their outreach to deliver pipeline, while conserving their restricted resources.

Account Based Marketing 66

Account Based Marketing ABM Demand Generation Budget Programs 66

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data. Infogroup is a leading provider of real-time business intelligence solutions and customers’ data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Cortex

MAY 1, 2020

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers.

Course 59

Course Advertising Channels Marketing & Strategy Marketing 59

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. Let’s try to find, in all this chaos, a time for opportunity. Let’s stay active! Our decisions will have an impact on our entire ecosystem, starting with the people who make it up. From the outset, activate your internal communications with your world and with your community.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Visitor Queue

MAY 1, 2020

I know we have all heard the words “IP Address”, but what do they actually mean? And what do they actually do? First, the “IP” part of IP address stands for “Internet Protocol”, and the “address” refers to a unique number that gets linked to all online activity you do. Think of this as a […]. The post What Is An IP Address? appeared first on Blog Visitor Queue.

Activities 54

Activities 54

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Stevens & Tate

MAY 1, 2020

Lombard, Ill.–Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages. . Stevens & Tate Marketing helped raise awareness of Central Baptist Village ’s locations in the northwest suburbs of Chicago. We educated audiences on the continuum of care living options it offers, drove visitors to its property and website, and created and maintained relationships with prospec

Education 52

Education Planning Ad Building Brand Identity 52

The Customer

MAY 1, 2020

What do you do when you produce one of the most important events in retail and you’re asked (ok – told) to stand down? In our most recent Conversation with TheCustomer , Michael Fisher and I sat down with Devon Wylie, President of CRMC, to talk about that very thing. CRMC & TheCustomer – An Interview with Devon Wylie from TheCustomer on Vimeo.

Video Marketing 52

Video Marketing Conversion Personalization Service 52

Stevens & Tate

MAY 1, 2020

It is important to be informed about what is going on in the marketing industry. Doing so is a great way to stay up to date and tweak your marketing strategies so you can stay ahead of the competition. The following articles are from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Forecasting Paid Search Agency Work Management 52

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. This is part 2 of a series in starting your own online course. Online courses are a good way to share your knowledge with the world and earn income at the same time.

Course 52

Course Distribution Peer-to-peer Education 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

MAY 1, 2020

In the age of COVID-19 leading is a privilege. Leading with compassion under great pressure is a strength that builds confidence among employees and clients and brings people together. Televerde CEO Morag Lucey contributes a guest byline on Chief Learning Officer and shares tips for leading compassionately to effectively navigate these unchartered waters.

Leads 52

Leads Lead Marketing Qualified Leads Tips 52

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . This is part 2 of a series in starting your own online course.

Course 52

Course Distribution Peer-to-peer Education 52

illumin

MAY 1, 2020

Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: COVID-19 EDITION appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Advertisements Advertising 52