illumin

OCTOBER 23, 2023

Ad agencies are working in a competitive market. Not only is it difficult to earn customer trust, it’s difficult to secure client’s in a market with so much choice. Brands look for several key indicators when selecting an agency partner, but one of the most important deciding factors is the creative potential of an agency. An article by Sara Lebow for eMarketer describes creative execution as “the No. 2 most important factor for US brand-side marketers when selecting an agency.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Creativity Ad Agencies 98

Navigate the Channel

OCTOBER 23, 2023

Out with the old and in with the new. It is a common saying that applies to seemingly everything, and marketing is no exception. The new king of the castle is inbound marketing. He is here to supplant the previously dominant outbound marketing. There is a good reason for this dramatic power shift: the seemingly ubiquitous nature of the world wide web.

Inbound Marketing 65

Inbound Marketing Paid Search Agency Demographics Marketing & Strategy 65

Vision Edge Marketing

OCTOBER 23, 2023

In today’s highly competitive business landscape, standing out from the crowd is essential for success. A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no co

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.

Planning 127

Planning Paid Search Agency Work Management Advertising Agencies 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

OCTOBER 23, 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations.

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Ahrefs

OCTOBER 23, 2023

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.

Optimization 115

Optimization Google SEO 115

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

The Daily Egg

OCTOBER 23, 2023

Are you struggling to make sense of SEO analytics for your website? Senuto attempts to help decipher the numbers, giving you a. The post Senuto Review appeared first on The Daily Egg.

SEO 106

SEO Analytics Marketing Websites 106

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results. Incorporating social insights into every aspect of a company is critical for trendspotting, competitor analysis, and achieving proactive crisis management.

Social Media 115

Social Media Work Management Marketing Management Media 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Walker Sands

OCTOBER 23, 2023

As the cybersecurity threat landscape expands and evolves, with threat actors employing increasingly sophisticated attack tactics, attending major cybersecurity conferences is becoming essential. In the past year, I’ve had the privilege to attend three of the top cybersecurity conferences: RSA in the spring , followed by Black Hat and DEF CON in the summer.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 81

Google Lead Ranking Lead Scoring Paid Search Agency 81

Hubspot

OCTOBER 23, 2023

Welcome to “The Pipeline” — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Top salespeople are successful because they sweat the details. They probe for pain, help their prospects, and run effective sales calls. They listen closely to what their prospects say, effectively determine the right solution, and ask for help when they need it.

Hubspot 74

Hubspot Cable Impressions Consulting 74

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? Positional’s Optimize toolset is a novel solution to content optimization. 🔍 What You Get: Data-Driven Recommendations: Craft the perfect article backed by analytics. Term Frequency Optimization: Boost your keyword game effortlessly.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Albert

OCTOBER 23, 2023

By integrating IRI based past sales and marketing performance data as the benchmark, Albert AI enables marketers to identify the increase in sales generated in physical stores by digital marketing Digital marketing started its tremendous growth in the 1990s on the promise that marketers would finally know which ad to serve which user and when […] The post True marketing attribution is enabled by Albert, which allows offline sales to be tied to online marketing appeared first on Albert.

Marketing Attribution 52

Marketing Attribution Online Marketing Advertising Benchmark User-Generated Content 52

Benchmark Email

OCTOBER 23, 2023

Looking for some tips on how to develop a newsletter content strategy that works? You’re in luck. This article explores ten of the best ways to make sure your content generates the kind of engagement you’re hoping to achieve. It covers best practices for creating the content, as well as for how best to present… The post 10 Tips for Creating a Newsletter Content Strategy appeared first on Benchmark Email.

Newsletter 52

Newsletter Tips Marketing & Strategy Advertising Benchmark 52

US Data Corporation

OCTOBER 23, 2023

Omni-channel marketing is a powerful tool that fosters brand loyalty and drives revenue. Learning how to overcome common obstacles is imperative to omni-channel success. This article explores those challenges and provides insights on how to overcome them. The post Omni-Channel Marketing Challenges and 5 Ways to Overcome Them appeared first on US Data Corporation.

Advertising Channels 52

Advertising Channels Loyalty Marketing Tools 52

ClearVoice

OCTOBER 23, 2023

Google’s Search Generative Experience (SGE) is an aggressive foray into AI-assisted search by the company that’s become synonymous with internet searching. While SGE is sure to please millions of users, a more important question looms: How will it impact SEO for business owners and content marketers? TL;DR? SGE is awesome for SEO. For content marketers, it feels like the pendulum is finally swinging in the right direction.

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannerflow

OCTOBER 23, 2023

In today's competitive advertising world, brands are always looking for fresh ways to stand out and connect with their audience. Enter Retail Media. It might be a new term for some, but its promise is straightforward: offering brands a unique way to engage consumers and make a lasting impression.

Advertisements 52

Advertisements Advertising Media Impressions 52

Valasys

OCTOBER 23, 2023

The banking industry is crowded with imposters who take shortcuts to profit quickly. That’s why the majority of clients now prefer digital channels. Hence, organizations should use different verification methods to restrict the rise of online crimes and digital fraud. Document theft transpires as scammers use similar tools to make security systems. Hence, they use these services for their own benefit by reverse engineering them.

Ideal Customer Profiles 40

Ideal Customer Profiles Rules Startups Validation 40

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. Marketers across industries seem well aware that inbound marketing performs, as 88% of marketers already doing SEO work plan to increase or maintain their investment moving forward, and nine out of 10 marketers plan to increase their investment or continue using short-f

Inbound Marketing 120

Inbound Marketing B2B Marketing Planning Work Management 120

Single Grain

OCTOBER 23, 2023

Updated October 2023. Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels!

Social Media 98

Social Media Media eCommerce Verticals 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

OCTOBER 23, 2023

Lead generation is the lifeblood of any marketing team. The quest for quality leads has become daunting in a dynamic landscape where competition is fierce and budgets are tighter than ever. Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. In this article, we’ll delve into the intricacies of SalesIntel’s PredictiveIntent and ZoomInfo’s Intent Signals, helping you understand their features, benefits, and use cases, empower

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Trade Press Services

OCTOBER 23, 2023

Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Yet, when statistics and buzz around video marketing tout a high return on investment (ROI) and valuable lead generation, it’s clear there’s a positive impact on customer and p

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. But when it comes to gauging the effectiveness of HCP event engagement, the benchmarks are less clear-cut. Given that events often represent the most significant investment in your omnichannel portfolio, relying on guesswork may not be a good idea.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convert

OCTOBER 23, 2023

Interview with David Stepien David Stepien is the co-founder of Conversion Stash, “the most comprehensive resource directory for CRO practitioners” and he’s also the Site Experience Manager over at pens.com. Throughout his career, he’s meshed the rigorous approach of the scientific method with adventurous exploration, or what he likes to call “playful tinkering.” A standout among David’s many clever insights is his nuanced perspective on “best prac

Work Management 59

Work Management PPC Landing Pages Optimization 59

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore. You also need to make sure it’s landing in front of the right set of eyes.

Paid Search Agency 229

Paid Search Agency Cost Per Click Ads Lead Scoring 229

Sprout Social

OCTOBER 23, 2023

When our brand new Samsung TV started acting up, I didn’t even think to call or email the customer support team. Instead, I went straight to social media to air out my frustration. Within minutes, Samsung responded and helped me slide into their DMs to investigate my case further. The agent (Nick) was kind, knowledgeable and connected me with the right team to solve my technical issues.

Work Management 102

Work Management Marketing Management Paid Search Agency Act-On 102