Biznology
DECEMBER 4, 2018
While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site search is on the list because of the hidden value in this capability.
Webbiquity
DECEMBER 4, 2018
Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Even though it’s been around for a while, sales enablement has undergone several improvements, with dozens of tools for sales professionals , solutions, and software platforms to make it easier and faster for reps to do their job.
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Marketing Insider Group
DECEMBER 4, 2018
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […].
DiscoverOrg
DECEMBER 4, 2018
A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. And we’ve got an insider’s look at how capture their attention and win them over. If you sell services or technologies to the legal department, you’ll want to catch this: We’re partnering with author and sales speaker Jill Konrath to interview the Director of Legal Operati
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
DECEMBER 4, 2018
Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]. The post Do You Need an Agile Marketing Certification?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
DECEMBER 4, 2018
As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization.
Adobe Experience Cloud Blog
DECEMBER 4, 2018
Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone. Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. It’s not a simple answer, and that’s likely what has led to the confusion.
Engagio
DECEMBER 4, 2018
Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove their contribution, attaching their reputations to goals centered around increasing efficiency and generating leads. But these early measurements of success—individual leads, specifically—have created their fair share of problems.
SEMrush
DECEMBER 4, 2018
Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask. Here we will go in depth on 9 areas within Google Analytics that can provide actionable insights into your website, your customers and your business.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
DECEMBER 4, 2018
Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch.
Ontraport
DECEMBER 4, 2018
The customer lifecycle places all of your business’s essential marketing functions within one of five phases of the customer relationship. The post Nurture Relationships Through the Customer Lifecycle appeared first on The ONTRAPORT Blog.
Content Marketing Institute
DECEMBER 4, 2018
Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content.
Hubspot
DECEMBER 4, 2018
It's easy to sell to prospects who are already interested in your product. They've done some preliminary research and decided you're a potential solution. Now all you need to do is answer some questions, get in front of the right people, and make sure they opt for you over the competition. But the best salespeople are distinguished from the average ones when it comes to uninterested prospects.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
DECEMBER 4, 2018
It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy?
Hubspot
DECEMBER 4, 2018
There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too. I can't sit still for long periods of time, so I regularly do laps around the office.
Emplifi
DECEMBER 4, 2018
Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed? Discover how to always pair up with the right influencers and generate incredible results from your influencer marketing campaigns.
JotForm
DECEMBER 4, 2018
Back in 1996 when HIPAA was created, social media consisted of chat rooms. No one at the time could have imagined social media’s future impact. Although the HITECH Act of 2009 updated some of HIPAA's sections to better handle technology, it still didn't address social media. The lack of clear gui.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
DECEMBER 4, 2018
Last week I began a series of posts highlighting my “ ten lessons from ten years in business.” So far I’ve written about putting Values First , putting Yourself First , as well as two types of focus areas critical to success. Today I want to highlight a critical, simple strategy – the importance and power of Thank You. I have separated saying thank you from the broader concept of gratitude on purpose (I’ll address gratitude later in this series specifically).
Content Standard
DECEMBER 4, 2018
It’s the information age, and marketers are flooded with data. There are so many great reporting options to wade through in our ever-increasing sea of analytics that we can’t always tell where we should dive deep. This is why well-chosen content marketing KPIs are more essential than ever. Knowing the right KPIs to track can help sort out the most important performance information from the noise.
Valasys
DECEMBER 4, 2018
Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. You are left with a feeling of loss and sadness that in spite of your best efforts, you ended up offending or boring a subscriber’s sensibilities.
Hubspot
DECEMBER 4, 2018
Slide decks are ubiquitous in the business world. To present new findings or strategies, train new employees, and even sell your product, you’ll often use a deck to easily convey information and visually engage an audience. One of the best tools for creating slide decks is Google Slides, which is included with your free Gmail account and connected to the cloud, so you can access all your presentations from any computer.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Albacross
DECEMBER 4, 2018
The success of any business can be boiled down to the most important task: making the sale. However, for many companies, that’s a challenge – closing a customer requires understanding his needs and desires on a deep level and offering the unique value that your products or services can provide. This is even more difficult in the B2B world, where the customers are more sophisticated and not easily sold on an emotional pitch.
EveryoneSocial
DECEMBER 4, 2018
Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.”. Plan, test, measure, repeat – that’s the marketer’s mindset. Start with a small campaign, and see how it performs. Amplify what’s working, and put the duds to rest.
Inbox Insight
DECEMBER 4, 2018
By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly.
Emplifi
DECEMBER 4, 2018
If you’re an avid reader of The Next Web, you’ve likely heard of Matt Navarra. Formerly the Director of Social Media for the global tech news publisher, Matt has now gone on to fulfill his dreams of digital consultancy to work with some of the world’s biggest brands.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
MarketMuse
DECEMBER 4, 2018
You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along. But are you sure your marketing strategy covers all your bases? Are you finding it hard to come up with new topics? Maybe Google is ranking your competitor ahead of you? It’s […]. The post Content Gap Analysis: What Most People Miss appeared first on MarketMuse.
Bannerflow
DECEMBER 4, 2018
Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Whether it’s removing the mystery of digital advertising, or taking back control over budget and seeking a more transparent return on investment (ROI), in-house is opening the door for new strategies.
JotForm
DECEMBER 4, 2018
When you offer your customers more methods to make payments, you increase the likelihood you’ll get paid. It’s simple logic. That’s why we’re excited to announce a new PayPal Checkout integration, which allows form respondents to pay you through your forms via PayPal, credit card, and even V.
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