Avitage

MARCH 14, 2014

'What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. Since the concept “strategy” is challenging in itself, it’s no wonder content strategy seems to mean so many different things to different people. We’re back to the blind men holding the elephant metaphor.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Enterprise Management Marketing Websites 139

Biznology

MARCH 14, 2014

'(Photo credit: Chris Abraham). Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising. Almost 20 million people have viewed it so far online. This type of emotional advertising is pretty new for P&G–as Jim Stengel, former chief marketing officer at P&G pointed out, “there was not a whole lot of recogn

Advertisements 127

Advertisements Advertising Paid Search Agency Brand Identity 127

Crimson Marketing

MARCH 14, 2014

'Wonder who is their target demographic… #BADMarketing Image: Courtesy of imgfave The post #BADMarketing from Dettol appeared first on.

Demographics 127

Demographics 127

Convince & Convert

MARCH 14, 2014

'Becky Carroll, PwC @bcarroll7. Becky Carroll , Director of Social Media Strategy at P wC Consulting , joins the Social Pros Podcast this week to discuss the impact of trust (or lack of trust) on consumer behavior, how social can improve a customer’s experience of a brand, and social media’s newest maturity level. Please Support Our Sponsors.

Social Media 127

Social Media Media Consulting Brand Identity 127

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Webinar Metrics

B2B Marketing Traction

MARCH 14, 2014

'Photo on Flickr by MonomoyTheatre, Some Rights Reserved. This week I got a call from a sales man with a direct solicitation to bring him into a business situation I’m working on. The call got me thinking about how the sales function – as we knew it – is dead. The sales man called and said something like, “You mentioned your client, and I have some ideas for them.” I was silent, waiting for the ideas.

Cold Calling 104

Cold Calling Internet Marketing Social Media Inbound Marketing 104

Hinge Marketing

MARCH 14, 2014

'LinkedIn’s active user base grew to over 250 million by the end of 2013. But are these users getting the most out of this social network? Many of us joined LinkedIn when it wasn’t much more than an online business card. We began using it as an online contact database – and many users have not progressed past that point. The next step is taking advantage of LinkedIn as an awareness too l and business development resource.

Linkedin 69

Linkedin Peer-to-peer Cold Calling Sales Qualified Leads 69

SugarCRM

MARCH 14, 2014

'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 76

Advertising Agencies Gartner Forrester Paid Search Agency 76

Hubspot

MARCH 14, 2014

'Since the early 90s, we marketers have held the power of email open and click tracking. We''ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built for salespeople. But every time our Signals team gets on the phone with marketers, we hear objections like. "I don''t want this notification noise distracting our sales team.".

Email Marketing 54

Email Marketing Analytics Marketing & Strategy CAN-SPAM 54

LeadSquared

MARCH 14, 2014

The webinar “11 Marketing Offers for Lead Generation ” emphasized not only on the what the offers are, but also on the best practices and suitable channels for each of them. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording. The post Webinar Recording: 11 Marketing Offers for Lead Generation appeared first on LeadSquared.

Lead Generation 52

Lead Generation Webinar Metrics Generation Leads 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MARCH 14, 2014

'The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. They are also more willing to support specific initiatives with grants that the organization is able to report on in detail to show the impact of the co

eCommerce 53

eCommerce Budget Programs Communities Advertising Mediums 53

Vidyard

MARCH 14, 2014

Let me guess. You’d get into the video marketing game if only you had a terrific idea. The only hitch is that you and your team haven’t been able to think of one yet. All of the popular brand videos out there started with an idea but – more than that – they developed into a story. Stories are the bones of video marketing, and y’need a sturdy set of them if you’re going to fly (okay, that metaphor took a weird turn there, but stay with me folks).

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

SnapApp

MARCH 14, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Buzz 48

Buzz User-Generated Content Youtube Twitter 48

Hubspot

MARCH 14, 2014

'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. so I guess I better make it quick. His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement.

Spending 61

Spending Banner Ads Banners Ad Exchange 61

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Social Media

Adobe Experience Cloud Blog

MARCH 14, 2014

'Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Marketers identified their top three content challenges as limited staff , limited budget, and creating enough content.

ROI 105

ROI Content Marketing Thought Leadership Curation 105

Hubspot

MARCH 14, 2014

'This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track. Where do you begin? (And better, how do you ultimately improve your metrics once you understand them?). In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile.

Clickthrough 56

Clickthrough Paid Search Agency Planning Landing Pages 56

LEADership

MARCH 14, 2014

'As you know, B2B leaders must reassess their marketing campaigns to include social media. But do you really understand the impact social media has on your bottom line? In this infographic by somemto , research has been compiled to reveal the power social media has over your B2B business. For example, did you know over 50% of marketers believe social media is responsible for boosting their sales?

Social Media 67

Social Media Media Social Networks Trade Show 67