Marketing Insider Group

SEPTEMBER 13, 2017

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group.

Acquisitions 223

Acquisitions Cost Brand Identity Branding 223

Kaon

SEPTEMBER 13, 2017

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn. It’s still on the homepage today, if you want to go take a look! With the recent release of Apple iOS 11, we’re seeing a new era of mixed reality interactive features for a wide variety of enterprise and consumer applications that will, yet a

Trade Show 0

Trade Show Business Tagging B2B Sales 0

Marketing Insider Group

SEPTEMBER 13, 2017

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

Content 195

Content Tactics Studies Relevance 195

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. However, 40 percent said they prefer marketing emails to be less promotional and more informational.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sales Engine

SEPTEMBER 13, 2017

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads. In addition to providing typical reporting that legacy email and web analytics products provide, demand generation solutions automate the progression of leads through the pipeline so that sales can focus on only the most qualified leads.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

Vidyard

SEPTEMBER 13, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Matt Wesson, Director of Content and Creative at SalesLoft, to discuss leveraging content throughout the buyer’s journey to engage customers, convert leads, and grow to scale.

Top of Funnel 91

Top of Funnel Sales Cycle Content Marketing Funnels 91

Envy

SEPTEMBER 13, 2017

The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines. The General Data Protection Regulation will come into force in May 2018, applies to practically everyone, but digital marketers whose bread and butter is collecting and storing digital data should really pay attention.

B2B Marketing 91

B2B Marketing B2B Advertising Agencies Work Management 91

Kapost

SEPTEMBER 13, 2017

Being a sales rep for a B2B organization is far from an easy job. This is a role that requires constant switching between mental modes: from planning prospective strategies to writing. The post Overcome B2B Sales Friction with this Simple, 3-Part Enterprise Content Strategy appeared first on Kapost Content Marketing Blog.

B2B Sales 91

B2B Sales Marketing & Strategy B2B Content 91

Hinge Marketing

SEPTEMBER 13, 2017

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? We address this question directly in another post, that I encourage you to read if you are currently weighing the pros and cons associated with this decision. Today, I want to tackle five common myths about outsourcing.

Advertising Agencies 69

Advertising Agencies Work Management Planning Marketing Management 69

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Social Media

Golden Spiral

SEPTEMBER 13, 2017

B2B decision-makers don’t wait (or even want) to hear from a salesperson any more. Instead, they are researching purchase decisions — and vetting your specific company — online. When a prospect lands on your website, what do they see?

Marketing Websites 67

Marketing Websites Effectiveness B2B Purchase 67

Forrester B2B

SEPTEMBER 13, 2017

For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. “How will I know my ABM program is working?” I was after the end-all be-all answer, […].

Account Based Marketing 71

Account Based Marketing ABM Research Marketing & Strategy 71

Hubspot

SEPTEMBER 13, 2017

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement. "This," we thought, "is going to be completely bonkers.". For the most part, our expectations were accurate.

Lead Ranking 73

Lead Ranking Display Pricing Price 73

Content Standard

SEPTEMBER 13, 2017

Have you heard about this change of brand story? There’s a man who travels through time and space in a box—except when he’s not traveling through time or space, and except when he’s not a man. But he’s been doing it for 54 years—except when he wasn’t on air. But then, when he wasn’t on air, he was still doing it through books and sometimes radio plays, and also there was one very ill-informed TV film reboot and. and you’re confused, right?

Branding 54

Branding Brand Identity Storytelling Paid Search Agency 54

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Televerde

SEPTEMBER 13, 2017

Strategic social metrics help develop scalable value for a seller’s social footprint. Based on our experience, a successful social media strategy involves using 20% of your content to promote your brand and 80% to non-branded content that intrigues your target audience and engages them in business-oriented conversations. Brand Balance. The key to an online brand strategy is balance in your social marketing strategy.

Thought Leadership 53

Thought Leadership Case Study Case Studies Press 53

SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. . How does a smart marketer bridge the gap while also finding time to sleep at night? By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . .

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

Crafted Agency

SEPTEMBER 13, 2017

Tips for how to start a lead nurturing campaign at your organization today.

Lead Nurturing 63

Lead Nurturing Organic Leads Organization Lead 63

SnapApp

SEPTEMBER 13, 2017

Hi there. My name is Zach , and I work in sales. . This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. . Over the past several years the Sales and Marketing relationship has been scrutinized by authors, speakers, and business theorists alike, all hoping to isolate the silver bullet – genuine alignment. .

Top of Funnel 48

Top of Funnel Content Marketing Sales Cycle FAQ 48

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads).

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

markempa

SEPTEMBER 13, 2017

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Adobe Experience Cloud Blog

SEPTEMBER 13, 2017

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment. As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in marketing and sales misalignment.

Top of Funnel 134

Top of Funnel Marketing Qualified Leads Lead Ranking MQL 134

Contently

SEPTEMBER 13, 2017

The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient. (Although I did score some Tastykakes waiting in line.

Work Management 109

Work Management Lead Scoring Lead Ranking Marketing Management 109

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We've identified keywords we want to rank for in search, written a blog post about it, and moved onto the next one. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs).

Long Tail Marketing 75

Long Tail Marketing SERP Keywords Content 75

DivvyHQ

SEPTEMBER 13, 2017

The physical health and incredible athletic capabilities of human beings rely on one thing; that seemingly simple line of flexible collagen, vertebrae, and disks that run through the center column of our bodies which we call, “the backbone.”. The more scientists study the human spine, the more they come to realize how complex and integral our spinal nerves, fluids, and bones are to the basic functioning of every bit of our anatomy.

Work Management 43

Work Management Marketing Management Software CMS Development 43

QuanticMind

SEPTEMBER 13, 2017

What are the top paid search advertising strategies that industry experts are using today? And what PPC advertising strategies will they use tomorrow? Join us at SMX East 2017 in NYC on October 24-26 at Booth #319 to discuss the latest best practices for search engine marketing and get 10% off registration with our promo code below. SMX East 2017 will be in NYC on October 24-26.

Paid Search Agency 40

Paid Search Agency PPC Advertisements Advertising 40

Integrated B2B

SEPTEMBER 13, 2017

Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. .

Differentiation 40

Differentiation PR Loyalty Template 40

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Integrated B2B

SEPTEMBER 13, 2017

Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. .

Differentiation 40

Differentiation PR Loyalty Template 40