Crimson Marketing
MARCH 12, 2014
'Marketing has historically been about a big idea and about creativity, but we’re seeing that shift drastically to accountability in marketing. Marketers are increasingly looking for ways to prove that the dollars. The post Cory Treffiletti, BlueKai’s Marketing SVP: How To Think About Big Data For Marketing [Podcast] appeared first on.
Marketing Insider Group
MARCH 12, 2014
'In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. And I’ve covered how engaged employees are critical to driving new customers and higher revenue and profits.
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Digital B2B Marketing
MARCH 12, 2014
'You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn. Your SEO program didn’t make then read it. A content promotion program didn’t make it suddenly appealing. Triggered emails gave them a link but didn’t make them click or spend their time with it.
Biznology
MARCH 12, 2014
'Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?
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Avitage
MARCH 12, 2014
'Before you dismiss this question out of hand, please consider my main point: Most people think of content more as type or format rather than as the information in those containers. This is a major cause of poor content and business outcomes from content dependent marketing and selling initiatives. Consider the universally recommended prescription to define content requirements at each stage of the buying process.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Smashmouth Marketing
MARCH 12, 2014
'This Thursday, starting at 11ET, InsideSales.com his hosting the Sales Acceleration Summit. There will be 80 speakers with topics ranging from Inside Sales and Enterprise Sales to Marketing, Management and Motivation. Join us tomorrow for as many sessions as you can squeeze in. You can register for free. Featured speakers include: Matt Dixon, Author of The Challenger Sale.
SugarCRM
MARCH 12, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
LEADership
MARCH 12, 2014
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SugarCRM
MARCH 12, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 12, 2014
'When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I''m an SEO genius now, right? Not so much. There''s a lot that I didn''t know I didn''t know -- and as I learned more, it bred more and more questions.
Hinge Marketing
MARCH 12, 2014
'What comes to mind when you hear the word “brand?” How about if something is “brand new?” Or a “brand reputation?” The term embodies many contexts, so the potential exists for firms to benefit if brand is used correctly, and to pay dearly if it’s not. So what is a brand? It’s much more than a name and logo.
Hubspot
MARCH 12, 2014
'South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies.
Vidyard
MARCH 12, 2014
Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. Although marketing automation is great for segmenting and nurturing, it’s also amazing for bringing together data from a bunch of different sources.
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Hubspot
MARCH 12, 2014
'This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here. Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Walmart, there are actually many different ways that an ecommerce website can make money online.
Brandfolder
MARCH 12, 2014
There is a need to standardize how we share and distribute timely marketing collateral. Think about the last time you wrote a blog post and mentioned another company, business, or.
Hubspot
MARCH 12, 2014
'Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came in.
Writing on the Web
MARCH 12, 2014
'If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? What titles are selling well? Where are the gaps in what’s already been published and what hasn’t yet been covered? What do readers seek out the most? What prices, what lengths, what covers are best?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
MARCH 12, 2014
'Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. In keeping with our theme, “Innovation in the Nation”, we thought we’d ask our brilliant readers to take a creative approach to agenda planning.
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