KoMarketing Associates

JANUARY 24, 2019

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” That being said, they still face barriers when it comes to achieving this primary goal. Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” wit

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

Marketing Insider Group

JANUARY 24, 2019

Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].

Trends 224

Trends Buzz Paid Search Agency Marketing 224

Webbiquity

JANUARY 24, 2019

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Influitive

JANUARY 24, 2019

If you love something—be it a Netflix series or a great new tapas bar—what’s the first thing you do? You tell everyone, especially the people most likely to find it interesting. B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? Forrester’s new report explores. The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive.

Marketing Report 186

Marketing Report Brand Identity Branding B2B Sales 186

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vision Edge Marketing

JANUARY 24, 2019

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the category of unstructured data, or Big Data.

Paid Search Agency 185

Paid Search Agency Work Management Lead Ranking Marketing Management 185

SnapApp

JANUARY 24, 2019

Finding quality leads is often easier said than done. Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. Both sales and marketing want their pipelines to be overflowing with leads at all times, and more importantly, they want the right leads that are most likely to convert into revenue-generating customers.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Conversica

JANUARY 24, 2019

A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. Their mission is to find prospects, nurture leads, close deals, and satisfy customers, to enable businesses to reach their goals. The length of a sales cycle, though it varies greatly by industry and whether your business is B2C or B2B, is a great indicator of the efficiency of your sales team.

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Content Marketing Institute

JANUARY 24, 2019

? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media.

Social Media 101

Social Media Tools Media Buyer Personas 101

Hubspot

JANUARY 24, 2019

Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. In fact, data entry wastes over 10 hours per week for certain sales teams. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters -- workflow automation.

Enterprise Management 94

Enterprise Management Marketing Automation Services Budget Programs Work Management 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Emplifi

JANUARY 24, 2019

Instagram's IGTV is game-changing for the platform. The fairly new addition to the app has transformed the platform from a photo-sharing space to video-sharing one. With such a huge transition, marketers are still learning. Read on to get 19 tips that will help you take your IGTV to new heights.

Tips 81

Tips Marketing & Strategy Video Marketing Marketing 81

Outreach

JANUARY 24, 2019

In outbound sales, it takes brain more than brawn to engage prospects and close deals. The spray-and-pray strategy may get some replies, but it is a waste of valuable time and resources. You can, in theory, build pipeline by spamming every email on an event list or every executive on LinkedIn, but 99% of those leads won’t convert to customers. As we learned recently , aggressive sales emails may get more total replies, but a targeted, helpful, consultative approach will get more positive replies

Top of Funnel 80

Top of Funnel CAN-SPAM Consulting Linkedin 80

BenchmarkONE

JANUARY 24, 2019

Do you feel like you’re always fighting an uphill battle to make the sale? You’re not alone. “Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. And even when your client list is full, you have to keep your sales pipeline full for upcoming months – or risk running into some serious cash flow problems later.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

ClearVoice

JANUARY 24, 2019

We’ve talked a lot about the gig economy, and the outlook is always uncertain for creatives. Netflix is buying ideas for tens of millions of dollars, while Fiverr is brokering them for the cost of a cup of coffee. No wonder a lot of creatives have trouble knowing their worth and/or planning their future. However, Alan Philips , one of the most successful Chief Branding Officers and blue-sky brand marketers of this generation, believes that the future-looking economy is defined by different

Creativity 75

Creativity Brand Identity Branding Ad brokers 75

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Social Media

Only B2B

JANUARY 24, 2019

The post appeared first on ONLY B2B.

B2B 133

B2B 133

Choozle

JANUARY 24, 2019

Choozle donates $2,772.33 to two Denver nonprofits. Our Third Annual Playing It Forward has come and gone and it was our best year yet. Our team hosted a charity Ping-Pong Tournament with the Denver technology community on Tuesday, January 15, 2019, from 5:00 PM–8:00 PM MST at Ace Eat Serve in Denver. Sponsored by Choozle, LiveRamp, The Trade Desk, Booyah Advertising, and SpotX, this year’s lumberjack-themed tournament benefited two local charities, Harvesting Hope 5K and The Gathering Pla

Co-Registration 73

Co-Registration Communities Education Advertisements 73

Hinge Marketing

JANUARY 24, 2019

?. As a professional services provider, you sell expertise. And there are people behind that expertise which means that one of your top priorities is attracting top talent. How do you do that? It’s all about developing your employer brand, which is really your reputation as a place to work. TRANSCRIPTION: As a professional services provider, you sell expertise.

Process 66

Process Video Marketing Brand Identity Branding 66

Engagio

JANUARY 24, 2019

Over the last few years, the term “revenue operations” (often referred to ask RevOps) has come up more and more in conversations. RevOps is how Marketing, Sales, and Customer Success operate across the full funnel to drive growth. It’s the strategic integration of those departments to provide operational efficiency. But what role does RevOps play in ABM?

Account Based Marketing 66

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kapost

JANUARY 24, 2019

It’s easy to look at the year ahead with competition goggles, putting dollars and focus on what’s next to stay ahead of trends, be first to market, or maintain influencer. The post 5 Resolutions to Make Your Content Efforts More Impactful in 2019 appeared first on Kapost Blog.

Content 66

Content Trends Marketing 66

Circle Studio

JANUARY 24, 2019

To win the war for talent, developing an employer branding strategy focused on attracting and retaining top talent is more important than ever. Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. Today, it’s more often a firm’s people and the experiences they deliver to clients that provide a winning edge.

Brand Identity 60

Brand Identity Branding Tips Thought Leadership 60

Litmus

JANUARY 24, 2019

Staying on top of the ever-changing email world can feel like an impossible task. Email clients, platforms, and industry standards continue to evolve. New laws mean finding new ways to reach and speak to subscribers. Customer expectations have soared, as have their options for reading and acting on your emails. That’s why, every year, we round up the must-know data, trends, and innovations from the past 12 months into a one-stop resource: Litmus’ State of Email Report.

Trends 68

Trends Privacy Act-On Marketing Report 68

SendGrid

JANUARY 24, 2019

Try these 3 email marketing trends to stand out in that crowded inbox in 2019! The post 3 Email Marketing Trends to use in 2019 appeared first on SendGrid.

Email Marketing 71

Email Marketing Trends Marketing 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannerflow

JANUARY 24, 2019

In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many European brands. Moreover, according to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that in-housing is now the new normal. Yet, the question is: why? Why are brands electing to take their marketing in-house? Well, here are 7 reasons… [link]. 1.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Work Management Planning 63

Hubspot

JANUARY 24, 2019

According to Glassdoor , the average company in the U.S. spends about $4,000 to hire a new employee, and takes up to 52 days to fill a position. Undoubtedly, recruiting and hiring candidates is an expensive and time-consuming process. Additionally, it can be tricky to figure out which candidates are most qualified to succeed at your company for the long haul.

Process 66

Process Effectiveness Sales Qualified Leads Hubspot 66

Velocity Partners

JANUARY 24, 2019

In football, there are times when you want your opponent to slide in and try and take your legs out. You want them to commit to a tackle. In fact, you want to seduce them into it. The idea is to make yourself just open enough to seem like they can take the ball off your feet – and then skip past them in the last possible microsecond. Only the world’s best players can actually pull it off repeatedly.

Advertising Agencies 54

Advertising Agencies Positioning Brand Identity Branding 54

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

PPC 53

PPC Keywords Top of Funnel Research 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The CSI Group

JANUARY 24, 2019

Customer data is abundant these days. Some even say it’s over abundant. There is no shortage of ways to find, collect, analyze, and utilize it as part of one’s marketing strategy. In a way, brands no longer have an excuse to not use it.

Marketing & Strategy 53

Marketing & Strategy Video Marketing Marketing Strategy Brand Identity 53

Valasys

JANUARY 24, 2019

2018, a year filled with Red Hat milestones, compelling customer results, new collaborations, exciting product innovations, engagements with the community and a continued endeavor to spread open source throughout the technological industries. So for the second time in a row, Red Hat has been named by Fortune as one of the Most Admired Companies within the computer software category.

Enterprise Management 53

Enterprise Management Companies Digital Transformation Communities 53

Marsden Marketing

JANUARY 24, 2019

Organizational growth is top of mind for any B2B company. This is especially true for those whose sales productivity is declining. But positioning your company to thrive and not just survive in this increasingly changing landscape can be challenging. It requires having a comprehensive growth plan. Most companies find this fact to be vexing, either due to a lack of resources or the necessary talent to bring their company goals to fruition.

Paid Search Agency 48

Paid Search Agency Companies B2B B2B Sales 48