Seismic

OCTOBER 2, 2020

When designing, developing and implementing enablement campaigns, you should leverage the power of technology to support an effective roll-out of your campaigns to the field. It can be a game-changer. But when building an enablement tech stack from scratch, the question quickly becomes where to start and how to make the right decision what technology will be most efficient to help drive your objectives or planned campaigns that shape your annual roadmap?

Paid Search Agency 84

Paid Search Agency Work Management Campaigns Vendors 84

InsightSquared

OCTOBER 2, 2020

Why Revenue Intelligence? Why Now? 2020. Quite possibly one of the most interesting years of our careers. Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. You became virtual sellers overnight. And in many cases, the focus of your sales strategy was simply survival.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Go Beyond SEO

OCTOBER 2, 2020

Traffic to a website means nothing if it doesn’t convert into leads. Put a group of marketers in a room and ask them what their lead generation strategy is, and you’ll get many different strategies. Why? There’s isn’t just one way to turn prospects into buyers. Unfortunately, not all lead generation strategies are effective. Most of them are missing a key component to conversion. .

Lead Generation 157

Lead Generation Lead Ranking Lead Scoring Generation 157

Biznology

OCTOBER 2, 2020

We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos. Steve and his wife and partner Cindy, have had front row seats to the communication-coronavirus crisis response through their business, Crescenzo Communications.

Class 118

Class Webinar Metrics Studies Practices 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

OCTOBER 2, 2020

Measuring content velocity can help you glean valuable and actionable insights to inform your strategy. Learn more about the metric here. The post Content Velocity: What It Is, How to Calculate It & Why You Should Care via @askreinhart appeared first on Search Engine Journal.

Content 127

Content Marketing & Strategy Analytics Content Marketing 127

SmartBug Media

OCTOBER 2, 2020

Everyone likes to win, right? Winning bids in the manufacturing industry is a valuable way for businesses to grow revenue and build long-term relationships. The bidding process can be tricky to navigate while handling the large amount of paperwork, numerous bidders, and overall process management. How can your team win bids in manufacturing successfully?

Work Management 105

Work Management Marketing Management Case Studies Case Study 105

Engagio

OCTOBER 2, 2020

If there is one golden rule to ensure success with Account-Based Marketing, it’s that silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when the revenue-generating disciplines of Sales and Marketing are unified. Here’s a worksheet to launch your ABM program and help your Sales and Marketing teams coordinate tactics and strategies to ensure successful account-based plays.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

Roketto

OCTOBER 2, 2020

Hey, software marketers. We’ve seen what you've been doing lately. No, no, not that, don’t get too worried. It’s your software marketing. Those same old ad campaigns and content updates. Getting a bit tired, aren’t they? Not getting the results they used to, right?

Software 83

Software Product Effectiveness Marketing 83

Visitor Queue

OCTOBER 2, 2020

Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […]. The post 10 Tips for Direct Mail Marketing in the 2020s appeared first on Blog Visitor Queue.

Tips 98

Tips Planning Paid Search Agency Marketing & Strategy 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. However, the reality remains that ads that are relevant without feeling invasive are appreciated by a majority of consumers who understand ads help pay for content they enjoy.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Optinmonster

OCTOBER 2, 2020

Are you using Wix to run your website, and you’d like to add a lightbox popup to get new leads and boost sales? If you’re new to creating websites and need a simple solution, Wix is an excellent option. But as you get more serious about growing your leads, you may want to invest in more advanced tools to use with your Wix site. That’s why, in today’s post, we’re excited to show you how to create a Wix lightbox popup that’s easy to make and highly effective.

Trigger Marketing 96

Trigger Marketing Template Rules Display 96

Content Marketing Institute

OCTOBER 2, 2020

This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media. Continue reading → The post Don’t Let a Pause Stop You From Doing More [The Weekly Wrap] appeared first on Content Marketing Institute.

Blogger 90

Blogger Social Media Paid Search Agency Social Marketing 90

SendGrid

OCTOBER 2, 2020

Here's a look into how we write Cypress tests at Twilio SendGrid. We hope this will help inform how you approach and write Cypress tests. The post 1,000 Foot Overview of Writing Cypress Tests #frontend@twiliosendgrid appeared first on SendGrid.

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Social Media

ClickZ

OCTOBER 2, 2020

3o-second summary: Over the past few years, the rise of platforms and tracking along with new laws and regulations like CCPA and GDPR have increased the complexity and chaos within organizational data. As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts.

Tagging 78

Tagging Enterprise Management Work Management Validation 78

Stevens & Tate

OCTOBER 2, 2020

The final article in this series, focuses on the final stage of the buyer’s journey: the decision making stage. Previously our view of inbound marketing was from a marketing heavy stance. Here, we’ll shift to sales and how to use personal selling during the decision making stage. Your prospective buyers have finally made it to the bottom of the funnel.

Top of Funnel 72

Top of Funnel Personalization Deliverability Inbound Marketing 72

PureB2B

OCTOBER 2, 2020

The end of the year from a demand generation perspective can feel like an absolute madhouse, and this year is only going to be more difficult. The last three months are typically filled with next year planning, holidays, vacations, and an over-whelming amount of work to be finished. Cutting through the noise as a marketer, and generating leads that will convert can feel near impossible.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Really B2B

OCTOBER 2, 2020

In January 2020, B2B Marketing's Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market.

Paid Search Agency 53

Paid Search Agency Advertising Agencies Marketing Automation Ad Agencies 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

OCTOBER 2, 2020

The end of the year from a demand generation perspective can feel like an absolute madhouse, and this year is only going to be more difficult. The last three months are typically filled with next year planning, holidays, vacations, and an over-whelming amount of work to be finished. Cutting through the noise as a marketer, and generating leads that will convert can feel near impossible.

Demand Generation 62

Demand Generation Demand Top of Funnel Generation 62

Walker Sands

OCTOBER 2, 2020

Integrated marketing is one of the most effective approaches you can take to generate ROI for your business. As the number of marketing channels to connect with our audiences continues to rise, integrating your efforts is an effective way to efficiently move prospects through the buyer journey and fuel your sales pipeline. However, while marketers may try to take advantage of numerous brand, demand and event channels to increase touchpoints with their audiences, without a strong integrated strat

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Multi-Channel Buyer's Journey 52

Bionic

OCTOBER 2, 2020

This video demonstrates the simple, yet powerful integration between Ad-ID and Bionic media planning software. Lots of problems happen when advertising creative teams are disconnected from media teams, including late creative, rushed creative, format errors, and missed ad calls. Bionic solves these problems by enabling you to track ad creative placements in your media plans and pull Ad-ID metadata into your media plans.

Paid Search Agency 52

Paid Search Agency Ads Media Plans Creativity 52

nDash

OCTOBER 2, 2020

Referrals and recommendations will always reign supreme as the best sources of new freelance writing work. But not every content writer is lucky enough to have a steady stream of referral work month to month. In that case, you need your freelance writer portfolio to win over potential clients. And while there are plenty of important elements, the writing samples are your chance to really shine.

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Visitor Queue

OCTOBER 2, 2020

In the second episode of What The Growth!?, Visitor Queue’s chief executive and Co-founder, Nick Hollinger, goes over launching your product on Product Hunt and what the benefits are for doing so. Product Hunt is a community of product-loving enthusiasts that are always on the hunt for the latest and greatest technology and products. Anyone […].

Product 52

Product Communities Marketing Strategy Marketing & Strategy 52

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Instead of just sharing each of these, I thought I would summarize them here in a quick post. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? By Stephanie Stahl. For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Walker Sands

OCTOBER 2, 2020

Marketing & Strategy 52

Marketing & Strategy Marketing Advertising Channels Brand Identity 52

Litmus

OCTOBER 2, 2020

In this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Kevin joined our VP of Marketing, Cynthia Price, for an hour-long fireside chat on the importance of inclusion in marketing, email and beyond.

Paid Search Agency 81

Paid Search Agency Planning Advertising Agencies Pricing 81

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? At its most basic level, “good ROI” means that for every dollar put toward marketing, the business gets more than a dollar back.

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Convert

OCTOBER 2, 2020

A/B testing is a MUST for any growth-driven organization. It doesn’t matter what industry you are in. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort. A/B testing allows you to do this. A/B testing is part of a larger conversion rate optimization (CRO) strategy, where you collect qualitative and quantitative data to improve actions taken by your vis

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93