Optinmonster
JUNE 13, 2023
Have you ever found yourself struggling to generate leads, despite getting traffic on your website? Looking at the data, and seeing high bounce rates, and barely any conversions. Why would people visit your website if they don’t take any action? What is it that you’re missing, that’s stopping you from converting these visitors into leads?
Webbiquity
JUNE 13, 2023
Guest post by Mehdi Hussen. Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.
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SendX
JUNE 13, 2023
A lot of marketers do understand the need to create visual assets and dedicate a few hours a week for that. And quite a few marketers treat it as high priority. This demonstrates the huge role aesthetics play in all marketing materials, and emails aren’t any different.
Marketing Insider Group
JUNE 13, 2023
It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JUNE 13, 2023
If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
JUNE 13, 2023
What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about. Trailblazer Community Conferences , also known as Dreamin’ Events, are community-led learning conferences that happen globally throughout the year.
SmartBug Media
JUNE 13, 2023
Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop.
CopyBlogger
JUNE 13, 2023
Marketing agencies are excellent cash-flowing businesses that don’t require any capital to start and can scale from comfortable lifestyle businesses. Continue Reading The post How to Start a Marketing Agency: Go From Freelancer to CEO appeared first on Copyblogger.
Martech
JUNE 13, 2023
QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
JUNE 13, 2023
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.
RDW Group
JUNE 13, 2023
RDW represents our clients and brings home three 2023 Bell Ringer awards during 55 th annual event. One of our … The post 2023 Bell Ringer Awards: Driving Positive Change with Our Client Partners appeared first on RDW Group.
Hubspot
JUNE 13, 2023
85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. AI for Sales Prospecting Salespeople that responded to our recent AI survey said they use AI/automation in prospecting for: Lead scoring and qualifying leads Writing prospec
BOP Design
JUNE 13, 2023
Lately, there has been significant momentum towards Digital Accessibility for websites. This can be attributed to several factors, including the growing emphasis on DEI (Diversity, Equity, and Inclusion), and the COVID-19 pandemic—which sped-up the timeline for content making the digital leap. Together, these factors have propelled the importance of Digital Accessibility for B2B websites to new heights.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
RDIGS
JUNE 13, 2023
Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Recent artificial intelligence (AI) developments have flooded the internet with a tsunami of new content — its calibre is questionable. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre.
Digilant
JUNE 13, 2023
While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. To find and secure the best deals for school supplies, many shoppers often plan ahead, purchasing items all through the summer leading into the fall. Savvy brands and advertisers know that there’s no better time to plan their back-to-school media strategy than during the late spring and early summer, ensuring they reach their target audiences with the m
Square 2 Marketing
JUNE 13, 2023
When you look at the most successful B2B marketing campaigns over the past few years as measured by leads generated and revenue growth, there is a very noticeable trend. None of them focused on generating sales-qualified leads. Instead, they focused on creating a community – a resource for like-minded people packed with educational information designed to help the members rather than generate sales opportunities.
SalesIntel
JUNE 13, 2023
Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined. While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fount Media
JUNE 13, 2023
Today, LinkedIn is one of the most effective digital mediums for healthcare marketing. LinkedIn’s huge user base of working professionals makes it a great place to find new clients and expand existing ones. However, a reliable healthcare lead database is essential for making the most of this service. In this The post 5 Ways to Skyrocket your Healthcare Marketing Initiatives through LinkedIn!
PathFactory
JUNE 13, 2023
By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” This year, I returned for my eighth Summit experience. But for the first time ever, I did not attend as a SiriusDecisions or Forrester research analyst, but instead as a delegate and sponsor.
Digilant
JUNE 13, 2023
While the 2023 school year may be wrapping up for many, the 2024 back-to-school season is just around the corner — blink, and you might miss it. To find and secure the best deals for school supplies, many shoppers often plan ahead, purchasing items all through the summer leading into the fall. Savvy brands and advertisers know that there’s no better time to plan their back-to-school media strategy than during the late spring and early summer, ensuring they reach their target audiences with the m
SpotMe Blog
JUNE 13, 2023
With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events. But if you are looking for additional support and don’t know where to start, we can help you save a lot of time and effort.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outgrow
JUNE 13, 2023
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Hazel Savage for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Hazel and here’s what we discussed about – 1. The Role of AI in Music: Exploring Possibilities and paradigm shifts 2. Challenges of building a music search engine: Scale, efficiency, and algorithms 3.
Acrolinx
JUNE 13, 2023
Everyone has business goals tied to enterprise content. So how do you get a handle on your content marketing success? Yes, you can track social shares, conversion rates, … Continue reading "How Okta Measures Content Success and Why Okta Uses TikTok" The post How Okta Measures Content Success and Why Okta Uses TikTok appeared first on Acrolinx.
Seismic
JUNE 13, 2023
Over the course of the past few years, we’ve highlighted the evolution in buyer engagement. Modern buyers are more informed and, on average, they’ve had 27 information-gathering sessions before they ever speak to a sales rep. Selling in this landscape has its challenges. Personalization pays off for sellers who have the right tools to tailor buyer engagement to each unique opportunity.
Conversica
JUNE 13, 2023
The post How Conversica Changed Our Own Sales Game with Revenue Digital Assistants appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ahrefs
JUNE 13, 2023
CLS is calculated during the five-second window where the most shifting occurs.
Martech
JUNE 13, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends.
Single Grain
JUNE 13, 2023
Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. This knowledge also helps you better understand the success of a digital promotion campaign. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth.
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