markempa
NOVEMBER 3, 2014
'Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.
Savanta
NOVEMBER 3, 2014
'There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies ’ recently published Klout 50 study is testament to this.
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ViewPoint
NOVEMBER 3, 2014
'Available Free for a limited time! I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of ViewPoint for a limited time.
Marketing Insider Group
NOVEMBER 3, 2014
'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
NOVEMBER 3, 2014
'OK, well to be honest, it isn’t that I learned it when I was in kindergarten. But my son taught it to me when he was in kindergarten. He’s 16 now and wants to major in business in college, but he knew a lot about business when he was five. I will always like the way he explained it: “The gooder it is, the spendier it is.” You can figure out what he was saying, in his Yogi-esque way.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
NOVEMBER 3, 2014
'Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things.
Adobe Experience Cloud Blog
NOVEMBER 3, 2014
'Author: Mike Moeller Just what is a season ticket holder? Does it mean that I am holding a season ticket? Of course it does. But is that the best way to describe a team’s most loyal fan? I think not. And neither does the Detroit Pistons. A couple months ago, I had the pleasure of meeting the CMO for Palace Sports and Entertainment (owners of the Detroit Pistons) at an event we hosted during AdWeek.
Industrial Marketing Today
NOVEMBER 3, 2014
'Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.
EMagine B2B Blog
NOVEMBER 3, 2014
'A successful website redesign isn’t just about design. It’s actually about giving your content a great place to live so it can engage your audience and grow your business. It’s not difficult to understand, but takes a lot of effort to deliver. When you imagine a redesign project team, you probably picture your web and marketing staff, and possibly a design agency.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SugarCRM
NOVEMBER 3, 2014
'The post Spice Up Marketing Automation with a Recipe for Success appeared first on Salesfusion.
Vidyard
NOVEMBER 3, 2014
Once your marketing team gets initial buy-in for content marketing – more specifically, video , your first thought might be, “Yes! we’re going to be so cool!”, but then you start thinking about your budget. On one hand, if your marketing department looks like this, you might feel like you’re in the clear: But if this feels more accurate, you could feel doomed before you even start: Today we’re going to bust the myth that video is crazy expensive.
Hubspot
NOVEMBER 3, 2014
'It pretty much goes without saying that most business interested in growing are interested in more press coverage. That desire itself does not present an issue -- but the tactics that follow often do. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it. This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of covera
E-Spirit
NOVEMBER 3, 2014
It’s scary to think that the holiday season is just around the corner. Where has the year gone? Suffice it to say that e-commerce vendors are gearing up for another season of incredible deals, shipping upgrades and new product launches. That means it’s time to start hearing from all of the experts on the importance of knowing your customer and ways to improve customer loyalty.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeanData
NOVEMBER 3, 2014
DemandGen Report: LeanData, Inc., a provider of lead management software, unveiled its Account Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account based marketing and target account selling initiatives.
Content Standard
NOVEMBER 3, 2014
It’s been a long time coming, but quality mobile content and improved user experience may now be stronger factors in how Google ranks mobile search results. This speculation comes on the heels of recent additions and extensions to the way Google approaches search and advertising on mobile. SearchEngineLand.com recently reported that Google is testing a new “non-mobile-friendly” icon in mobile search results.
LeanData
NOVEMBER 3, 2014
DemandGen Report: LeanData, Inc., a provider of lead management software, unveiled its Account Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account based marketing and target account selling initiatives.
Webbiquity
NOVEMBER 3, 2014
'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
NOVEMBER 3, 2014
DemandGen Report: LeanData, Inc., a provider of lead management software, unveiled its Account Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account based marketing and target account selling initiatives.
Content Standard
NOVEMBER 3, 2014
I’m one of 80 million Millennials who make up the consumer marketplace today. By the books, I contribute to more than a trillion dollars worth of buying power (though my wallet would beg to differ). While I spend my time at work figuring out creative ways to refine Skyword’s content strategy, after hours I use common tools to entertain and educate myself about the world around me.
Hubspot
NOVEMBER 3, 2014
'Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". Vincent: "No man, they got the metric system. They wouldn''t know what the [heck] a Quarter Pounder is.". Jules: "Then what do they call it?". Vincent: "They call it a Royale with cheese.". While the cinephiles in the room will be quick to point out that I''m quoting from Quentin Tarantino''s Pulp Fiction , I''m also highlighting an example of a business (M
KoMarketing Associates
NOVEMBER 3, 2014
'When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
NOVEMBER 3, 2014
'Pumpkin granola. Pumpkin ice cream. Pumpkin Spice Lattes. Pumpkin Spice bagels. Pumpkin Spice Oreos. (Pumpkin Spice Blog Posts? It''s never too late.). Every year, as soon as September hits, America''s affinity for all things pumpkin roars from its summer slumber. Suddenly, seemingly out of nowhere, people are throwing around PSL acronyms, grocery stores boast elaborate, pumpkin-themed displays, and every popular food brand seems to jump on the pumpkin spice bandwagon.
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