Avitage
APRIL 1, 2016
Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations.
Biznology
APRIL 1, 2016
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team as part of marketing, and this company is a prime candidate to do the same.) My client rattled off all sorts of evidence for why social media was becoming the new force in providing customer support.
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Convince & Convert
APRIL 1, 2016
It is time for us to redefine the word bots. A quick poll around the office gathered the following words associated with “bots”: spam. Transformers. Skynet. that robot that the dude pushed down in that video in Boston (their words for this video ). automated. bad. annoying. Not a lot of positive sentiment there. Odds are you are already interacting with bots even if you don’t know it.
Adobe Experience Cloud Blog
APRIL 1, 2016
Author: Ellen Gomes Great marketers are filled with all kinds of marketing wisdom: keep your database clean, be personal and relevant to engage your audience, adopt the right technology to scale and optimize your efforts, measure your campaigns, and that’s just to name a few. Some are lessons we’ve learned the hard way through trial and error; others are legendary, passed on from one marketer to another over time.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
APRIL 1, 2016
Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely. Framing your message concisely means saying everything you need to say in as few words as possible.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
APRIL 1, 2016
A few weeks ago, Instagram made headlines when it announced that users’ timelines would be affected by its new algorithm. On its blog, Instagram stated : “You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share.
LEADership
APRIL 1, 2016
Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Once you figure out those basics, you still need to figure out your theme, format, and length! A miscalculation can be the difference between a shareable nugget that spreads widely or a dud that goes nowhere.
Content Standard
APRIL 1, 2016
A few weeks ago, Instagram made headlines when it announced that users’ timelines would be affected by its new algorithm. On its blog, Instagram stated : “You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share.
Hubspot
APRIL 1, 2016
While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some of the largest brick-and-mortar retail organizations have led the charge toward store pick-up options for online shoppers. Macy’s, Best Buy, Target, and even Kroger now make it possible for customers to make purchases on an ecommerce site, complete the payment process, and then pick up the p
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
APRIL 1, 2016
Fans = Users = Customers. Being the largest importer of anime in North America comes with a huge fan base and a daunting host of responsibilities. Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the real
Hinge Marketing
APRIL 1, 2016
By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com ]. Add to that, the fact that most emails are now opened on mobile devices—anywhere between 45 and 75%, depending on the statistic you look at.
Marketing Insider Group
APRIL 1, 2016
In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest … Continue reading → The post How Link Building Got These Major Brands Penalized – Part 1 appeared first on Marketing Insider Group.
chiefmartech
APRIL 1, 2016
I know I’ve sworn off of making predictions in the dynamic marketing technology space , but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing technology landscape — despite the empirical evidence to the contrary that has consistently foiled that claim for the past 5 years.
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SnapApp
APRIL 1, 2016
The third annual MarTech conference took place this week in San Francisco, CA and the SnapApp team was there in full force! For those of you who are unfamiliar, MarTech brings together over 1,500 marketing & IT professionals to change the way we look at our marketing technology stacks. This includes getting all our various technologies to talk to each other in a simple way that amplifies our existing marketing activities.
Hubspot
APRIL 1, 2016
Some meetings are a total waste of time. There's nothing more frustrating than stopping your actual work to attend a meeting where everyone ends up staring at their laptops and nothing actually gets done. It's crazy how many hours we waste in meetings like these. In fact, the average employee spends 31 hours in unproductive meetings every single month.
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