Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

ClearVoice

SEPTEMBER 1, 2023

Emotions play a crucial role in marketing. As humans, we rely heavily on our feelings to make decisions. If product A and product B are completely identical, emotion could be what sways a customer to choose one or the other. Emotions can: Differentiate one brand from another in a competitive market. Build trust and foster long-term loyalty. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Sana Commerce

SEPTEMBER 1, 2023

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. Can you build loyalty while tapping into the “FOMO” that is so effective in driving conversions in B2C?

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized experiences you need to follow these ABM experts. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. MediaPost Attention metrics are the next frontier of digital ad measurement 36 percent of U.S. advertising buyers have said that they plan to increase their focus on attention m

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Bannersnack

SEPTEMBER 1, 2023

Are you tired of creating dull, forgettable ads that get lost in the sea of noise? ?Look no further than animated ads! In this video, we'll show you how to.

Ads 98

Ads Advertisements Advertising Video Marketing 98

Content Marketing Institute

SEPTEMBER 1, 2023

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

Paid Search Agency 86

Paid Search Agency Spending Ads Leads 86

Bannersnack

SEPTEMBER 1, 2023

Looking to streamline your advertising workflow and save time while still creating high-quality designs? Look no further than Creatopy!

Ads 98

Ads Generation High Quality Lead Advertisements 98

Martech

SEPTEMBER 1, 2023

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Why we care. This functionality could save you time on keyword research, letting AI take on the heavy-duty work. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. What is Keyword Suggestions.

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Keywords Research Tools Advertisements 77

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

HG Data

SEPTEMBER 1, 2023

HG Insights Wins Award at the 20th Annual International Business Awards® A panel of 250 professionals reviewed over 3,700 nominations — from organizations of all sizes in 61 nations — to select HG Insights’ Platform 2.0 as a Bronze Stevie Winner in the B2B Products category. The award-winning Platform 2.0 has been recognized for its … The post HG Insights Platform Awarded in the 20th Annual International Business Awards® appeared first on HG Insights.

Business 67

Business B2B Organization Product 67

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. But how do you do that ethically? There’s a lot to consider, including bias, data management, permissions, and more. Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation.

Ethics 66

Ethics Marketing AI Training Work Management 66

MKT1

SEPTEMBER 1, 2023

You have a huge opportunity right now to update your tech stack and use generative AI, no code, and automation tools to make your processes more efficient. If you don’t seize the day, you’ll get left behind as a marketer and hinder your startup’s growth. So earlier this summer, I threw in a rallying crying of sorts at the end of my “Modern Marketing looks a lot like product ” Newsletter.

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Curation Resources Tools Startups 52

Drew Neisser

SEPTEMBER 1, 2023

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business. In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfo , Amanda Malko of G2 , and Sangram Vajre of GTM Partners.

Marketing Analytics Tools 52

Marketing Analytics Tools Zoominfo B2B Advertising Agencies 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Fount Media

SEPTEMBER 1, 2023

Numerous companies need efficient marketing tactics to differentiate themselves in the modern healthcare industry and reach out to their intended buyers. There are many options out there, but one method that has been shown to work over and over again is using a target-driven doctors mailing list. Using this potent The post How to Transform Medical Marketing with a Doctors Mailing List appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Differentiation Paid Search Agency Efficiency Tactics 52

Terminus

SEPTEMBER 1, 2023

In a recent LinkedIn Live session, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with newly appointed CEO of Terminus , Andy Frawley to discuss the evolving landscape of B2B marketing, Terminus’ role, and how we plan to drive further innovation and customer success. Keep reading for a recap of the key themes: Driving Outcomes and Customer Value Andy emphasized the importance of driving outcomes for customers.

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Top of Funnel Account Based Marketing B2B Marketing Planning 26

Huptech Web

SEPTEMBER 1, 2023

Table Of Contents Introduction Understanding Customer Data With Shopify With the help of Customer Behaviour Analysis! Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? Predictive Analytics and Automation For Better Marketing Some Practical Applications of AI in E-commerce Best Ethical Practices to consider while implementing these strategies Wrapping Up FAQs – Frequently Asked Questions Introduction A fundament

Marketing AI 52

Marketing AI Marketing Automation Services Ethics Work Management 52

SmartBug Media

SEPTEMBER 1, 2023

Creating and perfecting ad copy is an art, a science, and a strategic game. When winning that game comes down to single words or mere minutes, ad copy optimization with AI can give you a valuable assist. Our ad copy experts recently jumped into the world of ad copy optimization with AI. The takeaway? We’ve found AI can save 30-50 percent of the time it takes to write decent ads—but human strategy and creativity are what will take your ads across the finish line, every time.

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Marketing AI Paid Search Agency Optimization Ads 64

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Single Grain

SEPTEMBER 1, 2023

In the dynamic realm of digital marketing, it’s all too easy to become ensnared in the whirlwind of tasks, strategies and the allure of outsourcing. Sometimes, the linchpin to marketing content management is focusing on what you’re developing. It requires that your whole content team be on the same page about the caliber of content that your brand is outputting.

Work Management 52

Work Management Content Marketing & Strategy Guidelines 52

Bannersnack

SEPTEMBER 1, 2023

Looking to streamline your advertising workflow and save time while still creating high-quality designs? Look no further than Creatopy!

Design 98

Design Distribution Ads High Quality Lead 98

Single Grain

SEPTEMBER 1, 2023

A lot of companies like to claim they have a data-driven marketing strategy, because it makes them appear more sophisticated. But half the time, businesses don’t even know what it means to be truly data-driven. In this post, we dive into the ways you can inform your marketing strategy with, you guessed it, data. As a quick precursor, if you don’t yet have Google Analytics on your brand’s website or some equivalent data collection tool, we strongly urge you to set that up!

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Marketing Strategy Marketing & Strategy Marketing Analytics Tools Analytics 52