Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.
Oktopost
JANUARY 8, 2024
If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you
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Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen.
Navigate the Channel
JANUARY 8, 2024
The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? What are the reliable tactics that deliver? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
JANUARY 8, 2024
Salespeople have a reputation for overpromising in their pitch. You’ve heard the adage about salespeople telling a customer “Of course we can do that!” to close a sale. But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client aft
CMSWire
JANUARY 8, 2024
The reason that CX audits exist is due to the difficulty in determining the effectiveness of a customer experience campaign. Continue reading.
Martech
JANUARY 8, 2024
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.
HG Data
JANUARY 8, 2024
Built In’s Best Places to Work award recognizes top employers across the USA. As a winner, HG Insights has joined the ranks among some of the biggest names in tech. Built In today announced that HG Insights has been honored in its 2024 Best Places To Work Awards. The annual awards program includes companies of […] The post Built In Honors HG Insights with 2024 Best Places To Work Award appeared first on HG Insights.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
CMSWire
JANUARY 8, 2024
What held organizations back in delivering exceptional customer experience in 2023 and what is most critical to start in 2024. Continue reading.
ClearVoice
JANUARY 8, 2024
Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy. It delves into techniques for defining impactful goals that serve as a roadmap for a smooth journey toward growth.
Visitor Queue
JANUARY 8, 2024
Lead generation best practices change every day. With compliance regulations and emerging technologies, it’s not easy to stay on top of trends. Not to mention ensuring you’re generating enough leads. Effective lead generation not only enhances sales but also contributes to brand awareness, customer engagement, and positioning. If your company is not continuously implementing new […] The post Emerging Trends in Lead Generation Technology for 2024 appeared first on Visitor Queue Blog | Ident
Salesforce Marketing Cloud
JANUARY 8, 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Here are some of the biggest trends that will affect your business over the coming year.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JANUARY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
CMSWire
JANUARY 8, 2024
No matter what a brand is selling, it always benefits from putting the customer center stage. Continue reading.
Champion Communications
JANUARY 8, 2024
My parents ran a business importing oriental arts and crafts when I was a kid. They would often take my sister, our three dogs, and me to art fairs to sell wares to collectors and dealers across the country. On one occasion a woman bought a lacquer stone paperweight inlaid with mother of pearl. She returned it at the next event saying she had changed her mind and wanted a full refund.
ClearVoice
JANUARY 8, 2024
In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling. As businesses acclimate to the digital age, the quest for the most effective approach to captivate audiences and drive growth intensifies.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
JANUARY 8, 2024
UCaaS and CCaaS sound so similar that people often confuse them for the same thing. And while they’re closely related, they aren’t. The post UCaaS vs. CCaaS Is (Mostly) a Marketing Difference appeared first on The Daily Egg.
FunnelEnvy
JANUARY 8, 2024
Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now. The sales process, in particular, is undergoing a transformative shift.
LeanData
JANUARY 8, 2024
Companies are inundated with data, but few know how to make use of it. Make your data records workable with a solid Data Governance plan. The post Create & Implement a Data Governance Plan From Start to Finish appeared first on LeanData.
ClearVoice
JANUARY 8, 2024
When asked, “How are your New Year’s resolutions coming?” the cynic in us would say, “Give it a month or two, then watch them fizzle into oblivion.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SalesIntel
JANUARY 8, 2024
New regulations from Gmail and Yahoo aim to simplify the process of avoiding unwanted emails. These guidelines mandate bulk email senders to incorporate an unsubscribe feature in all their messages. The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes.
ClearVoice
JANUARY 8, 2024
A brand-new year is here. For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.
Valasys
JANUARY 8, 2024
The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. Incorporating Artificial Intelligence into advertising campaigns has been one of the most innovative breakthroughs in recent years. Artificial intelligence is changing the way firms approach advertising, making campaigns more successful, tailored, and efficient.
ClearVoice
JANUARY 8, 2024
Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy. It delves into techniques for defining impactful goals that serve as a roadmap for a smooth journey toward growth.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bannerflow
JANUARY 8, 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the digital marketing landscape. In this blog, we will go through some of the updates to digital advertising platforms that marketers need to consider for the new year.
ClearVoice
JANUARY 8, 2024
What are keywords? Simply put, keywords are the backbone of search engine optimization (SEO). They are the specific words or phrases you incorporate into your content to help your audience find you when conducting an internet search. Keywords are how you tell your audience that your content (and, by extension, your product or service) is the answer to their problem.
Bluetext
JANUARY 8, 2024
2023, wow, what a year! From Hollywood strikes to a new king of England, 2023 brought a treasure trove of pop culture moments and social movements that captured the world’s attention. But even amidst billion-dollar Taylor Swift tours and the cult of Pedro Pascal, one topic of discussion has dominated nearly every narrative. AI. Unless you’ve lived under a rock for the past year, you’ve probably used or at least heard of generative AI tools.
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