PureB2B

DECEMBER 14, 2023

Discover how AI transforms B2B lead generation & lead scoring. Harness the power of AI for precision targeting, personalization, and automation.

Lead Scoring 129

Lead Scoring Lead Ranking Leads Lead 129

SendX

DECEMBER 14, 2023

Email marketing for bloggers. Yep, we need to talk about it because it’s so important, and yet so many bloggers are either not doing it or are doing it the wrong way.

Blogger 389

Blogger Email Marketing Marketing & Strategy Marketing Strategy 389

33Across

DECEMBER 14, 2023

33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had. The post 33Across Hackathon – Unlocking Innovation for 2024 appeared first on 33Across.

Communities 127

Communities Companies 127

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.

Features 127

Features Google Privacy Eye-Tracking 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CopyBlogger

DECEMBER 14, 2023

AI writing tools can create basic content, like how-to style SEO blog posts, and many clients are using them instead. Continue Reading The post Freelance Writing Niches That Pay Well In 2024 appeared first on Copyblogger.

SEO 122

SEO Tools Content 122

Square 2 Marketing

DECEMBER 14, 2023

Big changes are coming to Gmail and Yahoo Mail. The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns. To learn more about how to ensure your emails aren’t getting flagged as spam and that your company doesn’t run into email marketing issues, you MUST read this article.

Guidelines 108

Guidelines Email Marketing Google Paid Search Agency 108

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.

Marketing AI 107

Marketing AI Business Paid Search Agency Marketing Management 107

LeanData

DECEMBER 14, 2023

Meeting automation has the power to streamline every step of the buyer journey. Learn how to create a friction-free experience from first contact to close and beyond. The post How Booking Software Reduces Friction in the Buying Journey appeared first on LeanData.

Buy 102

Buy Software Buyer's Journey Automation 102

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. “Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.

Digital Asset Management 106

Digital Asset Management Work Management Customer Surveys Conference 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

DECEMBER 14, 2023

Creating a customer for life isn’t done through promotional activities or pricing strategies. It’s done by activating and evoking emotions. Continue reading.

Pricing 108

Pricing Price Marketing & Strategy Promotion 108

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America. They want to donate 50,000 meals this month, so go here to contribute. ( At right, my sweater made of egg nog, mom’s homemade cookies, plum pudding and fruit cake. ) Now, here are this week’s releases, upgr

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency API 98

CMSWire

DECEMBER 14, 2023

Understanding the role and impact of the machine customer becomes crucial for businesses aiming to thrive in a rapidly changing digital ecosystem. Continue reading.

Business 100

Business CRM Personalization 100

Content Marketing Institute

DECEMBER 14, 2023

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

Paid Search Agency 96

Paid Search Agency Marketing Campaigns Companies 96

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.  Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Today, it’s crucial to the enterprise’s overall growth strategy.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

CMSWire

DECEMBER 14, 2023

Is your organization in need of a new CMS? Read this case study to learn how F&M Bank partnered with SilverTech for a major CMS upgrade. Continue reading.

Industry CMS 94

Industry CMS Case Study Case Studies Studies 94

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Instead, these resources go to rot in digital archives. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy.

Digital Experience Platform 112

Digital Experience Platform Marketing & Strategy Business CMO 112

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Goodish Agency

DECEMBER 14, 2023

Why is this important? When people know you're looking after their data, they're more likely to keep using your site. So what you need to know is.

Privacy 81

Privacy Google Analytics 81

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 83

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 83

DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized. Check out our latest blog post from guest contributor Ryan Robinson to learn how to plan and prepare client campaigns and content programs in six simple steps.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

CMSWire

DECEMBER 14, 2023

Digital technology is a hidden underlying cause and key accelerant of overconsumption. Continue reading.

Facebook 98

Facebook Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

DECEMBER 14, 2023

Another year, another World Tour New York! It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Why Social Media Marketing Matters 1.

Social Media 65

Social Media Allocation Social Marketing Media 65

The Daily Egg

DECEMBER 14, 2023

SEO seems to be getting increasingly complicated each year. There’s no shortage of small technical details that can go wrong and end. The post Netpeak Software Review appeared first on The Daily Egg.

Software 60

Software SEO Marketing Websites 60

Salesforce Marketing Cloud

DECEMBER 14, 2023

Sales route planning is critical to a sound sales strategy. If you do it right, you’ll reap the rewards of connecting your sales reps to high-value opportunities at the right time. This can be a complex process. But with planning and the right technology, sales teams can get the most out of every day in the field. Here’s everything you need to know to get started.

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

protocol 80

DECEMBER 14, 2023

With content writing for inbound marketing, it’s common to find yourself challenged by writing technical content without having prior experience in the field. It can be daunting to tackle complex topics and present them in a coherent and engaging manner. However, through our careful work and collaboration with other writers and resources, we’ve developed a protocol to overcome this.

Tips 52

Tips Content Inbound Marketing Resources 52