Visitor Queue
JULY 21, 2023
I’m sure by now you’ve heard of the new social media platform taking the industry by storm. Threads was introduced on July 5th by Meta, Facebook’s parent company. Threads is described as a text-based conversation app, that rivals Twitter. With the launch of Threads, B2B companies across the world are wondering if they should be […] The post Should Your B2B Company Use Threads?
Only B2B
JULY 21, 2023
In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. To effectively gauge the effectiveness of B2B syndication campaigns, it is crucial to measure the right metrics. This blog explores the significance of content syndication metrics in measuring success.
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Optinmonster
JULY 21, 2023
Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape.
Martech
JULY 21, 2023
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Bannersnack
JULY 21, 2023
7 minutes read 2.6 billion people log in to YouTube every month to watch entertainment or educational videos. With such a vast user base, YouTube is the world’s second most-used social media network after Facebook. People access the platform multiple times every day. On average, users spend 45.6 minutes a day watching videos on YouTube. With such a massive and active audience, YouTube is the perfect platform for businesses of all sizes to advertise their brands and convert potential customers
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
JULY 21, 2023
#1. Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. ( Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations.
Fount Media
JULY 21, 2023
Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign. Even in the world of The post 5 Steps to Find an Email List for Healthcare Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.
Heinz Marketing
JULY 21, 2023
By Mina Guirguis , Marketing Consultant at Heinz Marketing In today’s fast-paced, highly competitive business landscape, B2B marketers are constantly under pressure to deliver outstanding results. The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. While striving for excellence is a commendable goal, one aspect that is often overlooked is mental health.
BOP Design
JULY 21, 2023
Typography is not just about fonts. It’s about how the written content in a B2B website design is structured and how it impacts the user experience on the website. In this post, we’ll take a closer look at why typography matters, steps to take to get improve your website’s typography, as well as trends and considerations for any B2B web design project.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
JULY 21, 2023
With tons of options on the market for building a website, it’s hard for any company to stand out. They all have. The post Duda Review appeared first on The Daily Egg.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Search Engine Journal
JULY 21, 2023
Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. The post Google’s On Domain Name Selection: Branding Over Keywords appeared first on Search Engine Journal.
Content Marketing Institute
JULY 21, 2023
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandwatch Marketing
JULY 21, 2023
Crushing your company's social media performance begins with a complete social media audit. Discover what goes into a successful one with our checklist.
Navigate the Channel
JULY 21, 2023
Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.
Top Rank Marketing
JULY 21, 2023
B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data.
The Mx Group
JULY 21, 2023
We asked one of our e-commerce experts, Eric Von Zee, VP of application development, to answer some of the most common questions about developing an e-commerce platform.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PureB2B
JULY 21, 2023
In this article, we share examples of how reliable data insights allow for a more efficient, more effective lead generation campaign.
SalesIntel
JULY 21, 2023
Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website. B2B SEO is important, and there are statistics to back it up.
Drew Neisser
JULY 21, 2023
Thinking of adopting (or ramping up) ABM? Welcome to part 1 of two episodes dedicated to implementing Account-Based Marketing (ABM) programs. In this episode, Huddlers Charles Groome of Biz2Credit , Chip Rodgers of WorkSpan , and Grant Johnson of Billtrust lead the charge, sharing how they’ve brought ABM into their organizations and the difference it has made.
SalesIntel
JULY 21, 2023
Effective prospecting often relies on having direct dial phone numbers to reach prospects. While purchasing phone number lists can provide a convenient solution, weighing the pros and cons before buying is essential. This blog discusses the advantages and disadvantages of choosing whether or not to buy a phone number list for cold calling and prospecting, helping you navigate the potential benefits and challenges.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpotMe Blog
JULY 21, 2023
Event registration software. One of the key ingredients to a successful event. Why? With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event.
Conversica
JULY 21, 2023
The post Guiding Generative AI for the Enterprise: Why AI Governance Matters appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Versium
JULY 21, 2023
Personally Identifiable Information (PII) is information that when combined with other data or just used alone, can be used to identify an individual. PII can contain quasi-identifiers (e.g., age) that when combined with other quasi-identifiers (e.g., race) can be used to successfully identify an individual. There are also direct identifiers within PII, (e.g., social security number) that can be.
Valasys
JULY 21, 2023
Introduction Imagine being able to describe an image in words and watch as the AI brings it to life before your very eyes. That’s the magic Midjourney AI brings to the table. At the heart of this revolutionary platform is David Holz , a visionary artist who has harnessed the power of AI to unlock a whole new realm of artistic expression. With Midjourney AI, the possibilities are endless.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Versium
JULY 21, 2023
A touchpoint refers to any time a consumer interacts with your brand. This can be through an employee, an app, an advertisement or a website. Touchpoints and the unique customer experience can shape how your brand is viewed upon.
Huptech Web
JULY 21, 2023
Content Overview: Introduction What is Performance Optimization? How Does Performance Optimization Impact User Experience and Increase Conversions? Impact of Load Time, Site Responsiveness, and Intuitive Navigation on User Experience Conversion rates and positive user experiences How to find conversion rates for your Shopify Store? Impact of Performance on SEO How site performance affects search engine rankings How improved rankings can benefit your D2C business Shopify Performance Optimization:
Versium
JULY 21, 2023
An Application Programming Interface (API) is a type of software that acts as an intermediary between two different applications. It allows those two applications to talk to each other, thus allowing for data extraction and exchange within and across organizations.
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