Schubert B2B
JULY 28, 2023
Marketing for a business can be, well, tricky business. Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. But it doesn’t have to be that way, because there is a better solution – inbound content marketing.
The Daily Egg
JULY 28, 2023
You know how frustrating it can be to find the right software for your business. The process of going through free trial. The post TestBox Review appeared first on The Daily Egg.
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SmartBug Media
JULY 28, 2023
In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.
Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JULY 28, 2023
Email isn’t going anywhere anytime soon. Cold outreach via email can be the key to bringing in new sales, developing your business. The post QuickMail Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Visitor Queue
JULY 28, 2023
As a salesperson, you’re always on a time crunch. Whether you’re trying to remember to follow up with clients, generate more leads, or come up with the perfect email response, you’re constantly running low on time. Because of this, AI-powered sales tools have been hitting the market with the promise of making our lives easier. […] The post 10 AI-Powered Sales Tools You Need to be Using appeared first on Visitor Queue Blog | Identify Website Traffic.
Content Marketing Institute
JULY 28, 2023
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.
Navigate the Channel
JULY 28, 2023
In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter.
Only B2B
JULY 28, 2023
Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects. According to a study by Altera Group , 97% of marketers have stated that ABM has a higher ROI than other marketing initiatives, making it a top choice for businesses looking to drive revenue growt
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SalesIntel
JULY 28, 2023
Consumers nowadays are more tech-savvy and digitally driven than ever before. While this has created opportunities for companies to reach their clients at nearly every touch point, it’s also driven them to put the customer at the center of sales, bringing on board new channels, tech, and incentives to drive business. Yet, through the change, and diversification of the sales funnel, many seemed to have lost track of what is important to their business, and more so, how to garner engagement with
Bannersnack
JULY 28, 2023
12 minutes read Digital marketing automation is the process by which artificial intelligence (AI) and other tools are used alongside digital advertising tactics to enhance the overall digital marketing process. While some folks may be apprehensive of the digital world, automation is important to consider, for it can assist with several things. One of the many benefits of implementing automation in your current digital marketing strategy is that it can help streamline content ideation and improv
Valasys
JULY 28, 2023
Meta CEO Mark Zuckerberg addresses retention issues with Threads, Metaverse investment, and financial performance. “If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” Mark Zuckerberg said, acknowledging the loss of his followers. In a call with employees on July 6, 2023, with employees, Facebook founder Mark Zuckerberg, now part of Meta, addressed various topics related to the com
Alaniz
JULY 28, 2023
In the realm of effective marketing, transparency stands as a pivotal element. It goes beyond surface-level brand representation and instead focuses on staying true to your core values, showcasing the essence of your brand, and aligning your actions with authenticity. By embracing transparency, you can foster deep connections, build trust. The post Embracing Transparency: Cultivating Trust and Meaningful Relationships appeared first on Alaniz Marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Forrester B2B
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
Huptech Web
JULY 28, 2023
Imagine having an incredible technology that could immediately identify the clients most interested in you and then direct them to your digital doorstep. Well, that’s not just a fantasy anymore! Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. Think about how often you’ve browsed the internet and come across personalized recommendations that seem to know what you need or want.
Drew Neisser
JULY 28, 2023
Once you go ABM, there’s no going back. That’s the sentiment that our CMO guests shared in this episode of Renegade Marketers Unite, and for good reason. Tune in to learn how ABM can transform the revenue engine at B2B organizations, setting marketing up as a key strategic player and enabling personalization at scale. CMOs Kevin Sellers of Ping Identity , Laura Beaulieu of LeanLaw , and Ali McCarthy share their experiences standing up and evolving ABM at their firms.
SpotMe Blog
JULY 28, 2023
Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
QuanticMind
JULY 28, 2023
Over the past several years, the B2B advertising landscape has evolved dramatically. Perhaps the most notable shift is the rapid increase in digital ad spend, from just 29% of total B2B ad spend in 2019 to 47% in 2023. That’s a growth of more than 62% over just a few years! This digital transformation is due to a variety of factors, including the lasting impacts of the COVID pandemic, a new demographic of younger B2B buyers , prolonged economic uncertainty, and the explosion of both time and adv
Conversica
JULY 28, 2023
The post Bring Generative AI to the Front Office: Go Beyond GPT for Content Creation appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
NuSpark Consulting
JULY 28, 2023
Comprehending the Concept of Lookalike Audiences In the digital marketing landscape, Lookalike Audiences have become a very powerful tool for reaching new prospects who are likely to be interested in your product or service because they resemble your existing customers. They are a key component of many B2B lead generation and B2C media buying strategies.
ClearVoice
JULY 28, 2023
It seems like artificial intelligence has completely transformed the content marketing world overnight. But like any powerful new tool, it has challenges, limitations, and potential pitfalls. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. Because it is so new, the best practices for using AI in the content development process are still being written as marketers tinker and experiment.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Single Grain
JULY 28, 2023
If you’re looking to improve your website’s search engine rankings and drive more organic traffic, hiring an SEO freelancer can be an cost-effective alternative to hiring a full-time role. However, finding the right freelancer for your specific SEO needs can be challenging. You don’t have time to hire a one-trick pony; you need someone who can hold their own and drive results.
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
Single Grain
JULY 28, 2023
Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? In this post, we’ll delve into the potential for success with newsletters, exploring the revenue possibilities and benefits and challenges of charging for subscription services.
Oktopost
JULY 28, 2023
Using social media for lead generation – and, as a result, getting better quality leads into your funnel – will represent a major string to your bow. That is, provided you can make it efficient, consistent, and worth the added investment of time and resources. If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Top Rank Marketing
JULY 28, 2023
AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight of forthcoming generative AI large machine-learning models, members of the group recently announced.
Single Grain
JULY 28, 2023
If you’re running paid advertising campaigns, you know that managing costs while maximizing results is crucial for your business’s success. Luckily, we have a few quick tips that you can apply to your paid ad campaigns in an effort to maximize your profit while sparing you any added expenses. Without further ado, let’s get started! Work With Us 5 Simple Strategies to Lower Your Paid Ad Costs In this section, we’ll explore practical and simple techniques that can help you optimi
Schubert B2B
JULY 28, 2023
Marketing for a business can be, well, tricky business. Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. But it doesn’t have to be that way, because there is a better solution – inbound content marketing. The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around.
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