Webbiquity
JULY 18, 2023
Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.
Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Benchmark Email
JULY 18, 2023
In the early days of the internet, providers like AOL and Yahoo ruled the world of email. During this time, online messaging with email was like the wild west. Scammers and spammers proliferated like rabbits. Over time, consumers got used to ignoring marketing emails due to the difficulty of sifting gold from the dirt. Today,… The post How to Create an Email Autoresponder (Without Alienating Potential Customers) appeared first on Benchmark Email.
SmartBug Media
JULY 18, 2023
You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 18, 2023
I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many website builds for a successful DC-area web design and development firm for 17 years. Unfortunately, most of those builds started with the question, “What kinds of designs do you like?
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts.
Search Engine Journal
JULY 18, 2023
Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
JULY 18, 2023
With the AI-technology trend well underway, it hasn't taken long for snake-oil salesmen to infiltrate the market. AI washing, with it's similar characteristics to "greenwashing", is a particularly nefarious trend you need to know about. Don't get swindled - learn how to spot and avoid AI washing in our latest post from April Miller, Senior Writer at ReHack.
Search Engine Journal
JULY 18, 2023
Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO appeared first on Search Engine Journal.
Lake One
JULY 18, 2023
In today’s highly competitive business landscape, manufacturers face numerous challenges that require innovative strategies to stay ahead. One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.
Search Engine Journal
JULY 18, 2023
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust appeared first on Search Engine Journal.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Navigate the Channel
JULY 18, 2023
People connect with brands they trust! A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The report revealed several interesting findings: Subscription Preferences 61% of respondents subscribe to e-mails from 10 or fewer brands.
Oktopost
JULY 18, 2023
Many moons ago, business owners could get away with dropping into the crowd and figuring out what their customers wanted through some good, old-fashioned eavesdropping. The owner of the booming department store on Fifth Avenue could gauge what people really wanted to find with a simple stroll across the sales floor. With a minor disguise, they could make a trip across the street to their competitor and figure out what their prospective customers were lacking.
Engagio
JULY 18, 2023
Demandbase’s native integration with Outreach is a game-changer for sellers. Let’s discuss why. Outreach is an incredible tool for tasks like sales execution, task management, and monitoring email sequences. However, to effectively prospect an account or individual, most sellers need to switch between Outreach and other systems, such as their CRM, to get the full picture.
Search Engine Journal
JULY 18, 2023
Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For Commercial Use And Research appeared first on Search Engine Journal.
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
ClearVoice
JULY 18, 2023
Both content marketing and traditional advertising fall under the global umbrella of “marketing.” The point of both is to get the word out about your product or service. But they are very different tools with very other purposes. Let’s take a deep dive into content marketing vs. traditional advertising in finance. Plus, how to decide which is best for your company.
Search Engine Journal
JULY 18, 2023
With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI Detector? appeared first on Search Engine Journal.
Benchmark Email
JULY 18, 2023
During a recession, streamlining sales processes becomes paramount for agencies seeking to weather the storm and maintain profitability. However, as you may expect, sales teams face unique challenges during these times that demand innovative approaches and strategic adaptations By implementing recession-proof sales techniques, agencies can confidently navigate the economic downturn, capitalize on new opportunities, and… The post 8 Ways Agencies Can Streamline Sales During a Recession appea
Salesforce Marketing Cloud
JULY 18, 2023
Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Have a question? Ask it here. Dear Salesblazer: I’ve heard from a lot of other sellers that CFOs are scuttling their deals due to budget cuts, and I’m worried the same thing will happen to my deals.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Valasys
JULY 18, 2023
18th July’23, New Jersey: Since Elon Musk’s acquisition of Twitter for $44 billion last October, the social media platform has experienced a significant decline in advertising revenue, with a staggering drop of nearly 50%. Musk, who took over as CEO in 2022, initiated cost-cutting measures by laying off approximately half of Twitter’s 7,500 employees.
Convert
JULY 18, 2023
2023 has been a year of unprecedented growth and change here at Convert. Right after Google announced its Google Optimize sunset , we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). Convert has always been the best tool at the intersection of pricing-support-features. But with our new Community plans , we brought the advantage of full stack experimentation at the starting price of $199/mo.
Acrolinx
JULY 18, 2023
For this week’s episode we explore how to rebuild a website, the role of generative AI, and what MarTech stack a successful organization needs with Brian Nizinsky, a … Continue reading "How Paychex Rebuilt Their Website" The post How Paychex Rebuilt Their Website appeared first on Acrolinx.
Square 2 Marketing
JULY 18, 2023
In most industries, business can slow down at least a little in the summer. More people take vacations and there are generally more distractions, which can impact new deal flow and revenue. But if you’re running an inbound marketing program , lead generation should be fairly consistent, even through the summer months. The inbound lead generation machine isn’t usually affected by any specific season.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
QuanticMind
JULY 18, 2023
When was the last time you opened a social media app? Caught up on your favorite show on a streaming platform? Scrolled through a website page on your desktop or phone? You’re doing at least one of these activities (if not three all of them) right now, right? Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads.
Salesforce Marketing Cloud
JULY 18, 2023
The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. For government and public sector organizations, there are clear ways that AI can help make you more efficient and serve people in better ways, such as data processing, cyber security, and public planning, to name a few.
Varicent
JULY 18, 2023
In our latest LinkedIn Live Event, we invited cross-functional leader Ryan D’Souza for a lively discussion on how to identify, understand the source and mini mize the impact of revenue volatility and prime your organization for repeatable and predictable revenue growth. Here are four key takeaways from this informative conversation. Want to listen to the full episode?
Expert insights. Personalized for you.
246 
Let's personalize your content