KoMarketing Associates

DECEMBER 12, 2013

'Out with the old, in with the new! We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. I know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). So, to help facilitate a smooth and stress-free transition, we’ve put together the following SEO checklist to help web owners better prepare for a new website launch:

SEO 185

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 185

ViewPoint

DECEMBER 12, 2013

'Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about someone or some company. I’ll tell you – the reason is to show you that without context, information is nothing more than noise. Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of

Lead Ranking 184

Lead Ranking Lead Scoring Top of Funnel Cable 184

Digital B2B Marketing

DECEMBER 12, 2013

'Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers.

Advertisements 158

Advertisements Advertising Google Work Management 158

ANNUITAS

DECEMBER 12, 2013

'“I am honored to be named to the SLMA 50 again this year and appreciate the recognition from my peers and colleagues,” stated Hidalgo.

Lead Management 142

Lead Management Sales Leads Peer-to-peer Leads 142

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Biznology

DECEMBER 12, 2013

'John Krasinski(Photo credit: Wikipedia). John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next time we both attend the same dinner party. (Kidding, again!). The Office actor and his business partner are producing a series of humorous videos for Bud Light called “Hold My Beer.

Brand Identity 112

Brand Identity Branding Advertising Agencies Wikipedia 112

Paul Gillin

DECEMBER 12, 2013

'I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). (Photo credit: Scott Beale). What could possibly unseat Google as the king of the Web?

BtoB 83

BtoB Social Networks B2B Sales Network Marketing 83

SugarCRM

DECEMBER 12, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 72

Advertising Agencies Gartner Forrester Paid Search Agency 72

Hubspot

DECEMBER 12, 2013

'The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term.

Paid Search Agency 58

Paid Search Agency Planning Content Marketing Marketing Budget Creation 58

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

DECEMBER 12, 2013

'Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who''ve already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do.

Paid Content 54

Paid Content Paid Search Agency Allocation Adwords 54

Vidyard

DECEMBER 12, 2013

The post Ann Handley: appeared first on Vidyard.

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Hubspot

DECEMBER 12, 2013

'If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. Even worse, what if there''s stuff other people are doing that you didn''t even know about? But it doesn''t have to be that complicated! If you''re still struggling to get that lovin'' feelin'' from your friends at Google, consider this post a good 101 class.

SEO 54

SEO Planning Allocation Long Tail Marketing 54

readwrite

DECEMBER 12, 2013

Google’s latest Gmail tweak makes viewing photos in Gmail easier for you—and the process of tracking you via emailed images much more difficult for marketers and advertisers. Google on Thursday updated its Gmail service so that you’ll never have to click that pesky “Display images below” link again. Gmail will now automatically display images in email, the catch being that Google will host those images on its own servers.

Marketing Management 40

Marketing Management Display Google Advertisements 40

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Vidyard

DECEMBER 12, 2013

The post Ann Handley: appeared first on Vidyard.

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Webbiquity

DECEMBER 12, 2013

'While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing. There’s no question that attention-grabbing headlines are vital to standing out in a sea of content, but what are the best techniques for crafting them?

Copywriting 198

Copywriting Tips Content Marketing Content 198

Adobe Experience Cloud Blog

DECEMBER 12, 2013

'Author: Beth Toeniskoetter Webinars can be a major investment, in terms of both time and money. But they can also be a powerful part of your content marketing strategy. After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement.

Webinar Metrics 105

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 105

Marketing Insider Group

DECEMBER 12, 2013

'Well hopefully by now you have figured out which marketing conferences you will be attending in 2014. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is “How To Create Content That Converts.” But I’m gonna share the secret with all of you right here: You have to earn conversions!

Content 178

Content Conference Statistics Trust Marketing 178

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

DECEMBER 12, 2013

'There are few feelings worse than knowing you''re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it''s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.

Landing Pages 57

Landing Pages Lead Ranking Lead Scoring Leads 57

SnapApp

DECEMBER 12, 2013

Building a SnapApp faster is nice. Building a SnapApp faster and more easily is twice as nice. Building a SnapApp faster, more easily and with greater content creation possibilities, well, that just sounds too good to be true. But, it’s not. We are constantly striving to make your content creation process as uninhibited and effective as possible.

Lead Gen 48

Lead Gen Content Paper Order 48

Hubspot

DECEMBER 12, 2013

'Imagine this: You run a small- to mid-sized nonprofit, and you''re about to close out your year. It''s well into the middle of the month of December, and things have gone really well. You''re in the midst of your most successful campaign ever, and this year you''ve grown your constituency by twofold. Engagement on your website and social media is at an all-time high, and amazingly you''ve managed to keep your operating budget relatively flat in the process.

Paid Search Agency 56

Paid Search Agency Budget Programs Hubspot Inbound Marketing 56

Hubspot

DECEMBER 12, 2013

'One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. We like quantifiable data and metrics and benchmarks and statistics. We like concrete evidence to support our conclusions. Well, we''ve got a number of stats that inbound marketers simply can''t ignore. For instance: 48% of emails are opened on mobile devices. 69% of mobile users delete emails that aren''t optimized for mobile. 89% of email marketers are losing leads and opportunities because they''re not

Optimization 57

Optimization Mobile Advertising Template Mobile Marketing 57

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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