ViewPoint
FEBRUARY 18, 2015
'Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed. Well, I hate to break it to them, but without marketing the majority of companies will either fail or fail to reach their full potential.
Buzz Marketing for Technology
FEBRUARY 18, 2015
'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
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ANNUITAS
FEBRUARY 18, 2015
'Day one of Content2Conversion was a big success in Scottsdale yesterday, packed with some excellent sessions all thanks to DemandGen Report. Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.
Direct Response Coach
FEBRUARY 18, 2015
'What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. It’s an uphill battle because no matter how well I do my job, I know that [.]. The post An introduction to the 3 different types of search marketing appeared first on McCarthy and King Marketing.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
FEBRUARY 18, 2015
'Image via BigStockPhoto.com. Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd grade boy Billy, and his crush will be Jill.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
FEBRUARY 18, 2015
'Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed.
Hinge Marketing
FEBRUARY 18, 2015
'Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. With this ability to measure metrics like impressions, clicks, and downloads, there is a clear opportunity to implement a time-tested process for experimenting with new marketing tactics.
SugarCRM
FEBRUARY 18, 2015
'The post How Marketers Can Drive More and Higher Quality Leads to Sales appeared first on Salesfusion.
Hubspot
FEBRUARY 18, 2015
'"Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. Even if you''ve found someone with ideal experience and tremendous potential, a candidate who struggles in the interview can leave too many open questions to accept. So what should candidates do if interviewing isn''t their strength?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
EMagine B2B Blog
FEBRUARY 18, 2015
'It may not seem like it, but banner ads and festival floats have a lot in common and since Mardi Gras season is upon us, let’s learn a few lessons from an organization that has mastered cutting through the noise since medieval times. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs? They constantly compete for attention in spaces where distractions come by the thousands.
Hubspot
FEBRUARY 18, 2015
'Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements.
SnapApp
FEBRUARY 18, 2015
Modern marketers are being challenged every day to come up with exciting and engaging campaigns that deliver results. Coming up with ideas that make sense for your brand and audience can be tough – but not anymore. B2C marketers have long drawn inspiration from the calendar to connect with consumers. But the line between B2C and B2B is now blurring – it’s all about marketing to humans, after all – and B2B marketers are now borrowing B2C tactics to get great results.
Hubspot
FEBRUARY 18, 2015
'In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Genroe
FEBRUARY 18, 2015
How to predict which clients you will lose (or will spend more). Are you confident in your post-sales team’s ability to secure renewal business? If you have a “land and expand” strategy, do know when you can expand your business in a given client? We will explore these questions, example cases studies and provide some practical approaches in this informal breakfast session.
Brandfolder
FEBRUARY 18, 2015
Minimalist design is not a new fad; In fact, the minimalist principle has been a trendsetter in different industries for over a century! With an endless amount of digital tools.
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
Content Standard
FEBRUARY 18, 2015
It’s no coincidence that America’s favorite Super Bowl commercial told the story of an adorable puppy getting separated from his loyal best friend—a Clydesdale horse. These days, brands are flocking to emotional videos to set themselves apart from the competition. Done well, it’s a strategy that resonates with viewers. Budweiser’s one-minute “Lost Puppy” saga earned top nods in a USA Today poll on viewers’ favorite Super Bowl ads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
LEADership
FEBRUARY 18, 2015
'I have just finished writing an e-book, “30-Day Demand Generation Detox Diet” and it’s due to launch very soon. This book is a stepping stone to enter the next phase of my career where I begin to nurture and realize dreams I didn’t make the time to pursue thus far. It is an effort to reach out, and reach deeper into the minds of the audiences that engage with me.
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
i-Scoop
FEBRUARY 18, 2015
'Meeting customer expectations across digital touchpoints and interactions means understanding what your customers want and delivering upon these expectations. In that regard the ‘good old rules’ of digital marketing and customer service (as we also know them from usability, conversion optimization and various digital techniques), remain important. As a matter of fact, research by the […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
The Freeman Company
FEBRUARY 18, 2015
'An insider look at the strategy, experience design, and technology behind Microsoft WPC'
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
Webbiquity
FEBRUARY 18, 2015
'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth , though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability. Image credit: iMedia Connection.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
Crimson Marketing
FEBRUARY 18, 2015
'“B2B buyers in the U.S are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. Click To Tweet. “The Internet has intervened in the traditional B2B purchase process. This has led to business in a digital direction and introduced new online options that have changed how buyers search and spend:” 94% of B2B buyers conduct online research before purchasing a business product.
GreenRope
FEBRUARY 18, 2015
Getting Your Team Onboard with New Technology. By Alessandra Ceresa Agility and adaptability are two critical characteristics of any business that wants to survive in our fast and ever changing business environment. The constant influx of new technologies help businesses run more effectively, however organizations can experience some short-term pain if new systems are not introduced properly into the organization as a whole.
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