Influitive
NOVEMBER 5, 2015
From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. But asking for referrals can be awkward. Even if you have an awesome product and a stellar customer experience, you may be afraid of coming off as desperate.
Customer Experience Matrix
NOVEMBER 5, 2015
Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement.
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Biznology
NOVEMBER 5, 2015
Every digital marketer worth his salt has identified a buyer’s journey–maybe more than one for different audiences or different personas. If you are doing it right, you are targeting your content to the personas and the steps in the buyer’s journey. By doing so, you are making your content persuasive, with the goal of moving people to the next step.
Customer Experience Matrix
NOVEMBER 5, 2015
As William Shakespeare never wrote, some systems are born with data, some achieve data, and some have data thrust upon them. What the Bard would have meant is that some systems are designed around a marketing database, some add a database later in their development, and some attach to external data. The difference matters because marketers are increasingly required to pick a collection of components that somehow work together to deliver integrated customer experiences.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Convince & Convert
NOVEMBER 5, 2015
The Age of Creativity. Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. Erik has been a published writer for more than 27 years through his work as a blogger, newspaper humor columnist, author, and award-winning playwright. He has written four books relating to branding and marketing success and is currently at work on his fifth.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
6sense
NOVEMBER 5, 2015
Today, companies cannot grow without technologies that streamline, automate and quantify marketing efforts. The B2B Marketing Technology Strategy Survey, conducted by Informatica in partnership with Dun & Bradstreet and Ascend2, slooked at the top tools, objectives and challenges of today’s B2B marketing technology landscape. What caught our attention is that although B2B marketers see martech as an indispensable resource for driving marketing-influenced revenues, a gap still exists in many
Hinge Marketing
NOVEMBER 5, 2015
Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? Brands are the ‘personality’ of a business, whether the business is a consumer good like soda or a professional service like accounting. The emotion, imagery, and associations a person connects with that company have generally been well thought out and planned by a team of people.
Lead Liaison
NOVEMBER 5, 2015
Do you know the right time to follow up with leads? It can be tricky to know the best time. If you follow up too soon, before a lead is actually ready, you run the risk of losing them. Conversely, if you wait too late to follow up, you also run the risk of losing them, albeit to the competition. While it is a bit of a balancing act, lead follow up can be best accomplished when you have the most relevant information available.
Content Standard
NOVEMBER 5, 2015
It’s 2:25 a.m. on a Tuesday in November. You’re sleeping. It’s a good sleep, and you’re dreaming about the chicken parm you used to get from that Italian restaurant in the center of town. In Southern California, there’s a guy that goes by the handle Bronyh8tr who is awake. Displeased with the latest updates to your brand’s product, he’s been messaging with a few of his friends, and they’ve just pointed a couple of hundred bots at your corporate sit
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The ROI Guy
NOVEMBER 5, 2015
Last year, new research from Forrester boldly predicted the Death of the B2B Sales Rep, making some stark forecasts: Much of B2B buying will not need sales reps anymore, and will move to lower cost self-service or inside sales reps. Over 1 million B2B salespeople would go the way of the dodo by 2020. 1 in 5 reps may be looking for a new career within the next 5 years.
Hubspot
NOVEMBER 5, 2015
Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?". When Oreo shipped that timely Super Bowl blackout tweet , you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.
LeanData
NOVEMBER 5, 2015
You’re a marketer who has spent considerable effort in planning, creating and launching a campaign. Now, your focus has turned to tracking its success so you can prepare a report about the campaign’s influence for the sales department, and perhaps even the executive team. But here’s the reality: It would have been much easier – and more productive – if you had thought about the insights you wanted to capture from your campaign before it began, not after it already was under way.
Hubspot
NOVEMBER 5, 2015
Are you prepared for the unknown? Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times -- or worse, an apocalypse. Turns out, more and more people are interested in learning survivalist techniques.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Canadian Marketing Association
NOVEMBER 5, 2015
Get Future Ready: Ted Graham of PwC talks about creating a culture of innovation, must-have skills of the marketer of the future, and his first-hand experience of the sharing economy. Ted Graham, Innovation Leader & Director, Internal Firm Services, PwC helps turn ideas into invoices. He is the founder of the South Core Innovation Hub, a collaborative group of innovation leaders from Toronto's waterfront area.
Hubspot
NOVEMBER 5, 2015
Sponsored content has recently come under fire from writers. Why? There’s an idea of sponsored content being lower in quality and integrity. In some cases, this is definitely true: there are companies out there that pump out slimy sales pushes. But there are also companies that provide a platform for independent, thought-provoking articles. These companies are literally paying journalists and media companies to have their own voice.
Leadspace
NOVEMBER 5, 2015
SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. Given the abundance of technology companies in the Bay Area focused on B2B lead generation, marketing and sales, I’d say they’re on to something. In reviewing the agenda, nearly every session looks pretty solid.
Webinato
NOVEMBER 5, 2015
Handling people who show up 15 minutes early to your webinar is a lot easier than handling people who show up 15 minutes early to your house party. For one thing, it doesn’t matter if your hair is still wet. For another, the Webinato platform has lots of tips and tools to keep early-birds entertained: Ask open-ended questions in the chat box. Early birds will answer, and as new audience members sign in they can read the chat thread and get involved.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Brandfolder
NOVEMBER 5, 2015
Indulging in pumpkin-flavored foods has practically become a fall ritual in the United States, and it all began with a sweet, steaming drink: __The Pumpkin Spice Latte.__ Since Starbucks introduced.
E-Spirit
NOVEMBER 5, 2015
"Updating media files online fast enough" seems to be the biggest problem regarding managing digital content. On the basis of this result, Oliver Jaeger substantiates the efficiency of integrated systems such as FirstSpirit and Cumulus.
Brandfolder
NOVEMBER 5, 2015
__Black Friday is the day after Thanksgiving and the retail holiday responsible for generating:__ __- [$1.5 billion dollars digitally]([link] (2014) - 349 million Google results (2015) - [a total of.
LeanData
NOVEMBER 5, 2015
You’re a marketer who has spent considerable effort in planning, creating and launching a campaign. Now, your focus has turned to tracking its success so you can prepare a report about the campaign’s influence for the sales department, and perhaps even the executive team. But here’s the reality: It would have been much easier – and more productive – if you had thought about the insights you wanted to capture from your campaign before it began, not after it already was under way.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
NOVEMBER 5, 2015
Quality, relevant content is the foundation of content marketing success. But unless that content is coupled with a great user experience, it won’t be effective—no matter how life-changing the topic. Slow page load times, poor page design, and too many flashy ads tend to force users (and potential consumers) to bail. Streamlining content by ditching the fluff can help boost readership, especially on mobile.
LeanData
NOVEMBER 5, 2015
You’re a marketer who has spent considerable effort in planning, creating and launching a campaign. Now, your focus has turned to tracking its success so you can prepare a report about the campaign’s influence for the sales department, and perhaps even the executive team. But here’s the reality: It would have been much easier – and more productive – if you had thought about the insights you wanted to capture from your campaign before it began, not after it already was under way.
Content Standard
NOVEMBER 5, 2015
It’s 2:25 a.m. on a Tuesday in November. You’re sleeping. It’s a good sleep, and you’re dreaming about the chicken parm you used to get from that Italian restaurant in the center of town. In Southern California, there’s a guy that goes by the handle Bronyh8tr who is awake. Displeased with the latest updates to your brand’s product, he’s been messaging with a few of his friends, and they’ve just pointed a couple of hundred bots at your corporate sit
KoMarketing Associates
NOVEMBER 5, 2015
Earlier this year, I discussed the possibly of Instagram ads being available to the public sometime in 2015. On September 30th, that day officially arrived. After a year and half of testing with select companies, Instagram, the mobile photo and video sharing social media app, has finally opened up its advertising program to companies around the world.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ANNUITAS
NOVEMBER 5, 2015
A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks. We are learning on the job every second of the day because more than any other industry, marketing is dynamically changing every day. Demand generation, public relations, customer success and uses of channels like social media and even email are much different today than they were a few years ago.
Hubspot
NOVEMBER 5, 2015
Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin. That said, maintaining a healthy social media following on all of your networks is even more challenging. You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources.
Convince & Convert
NOVEMBER 5, 2015
You know your business name is important. I know your business name is important. But just how important? Here’s what Entrepreneur.com had to say about the importance of naming your business: “ Naming a business is a lot like laying the cornerstone of a building. (highlight to tweet) Once it’s in place, the entire foundation and structure is aligned to that original stone.
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