Onalytica B2B

MARCH 18, 2015

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and more accessible. Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health.

Branding 220

Branding Brand Identity PageRank Marketing Management 220

Crimson Marketing

MARCH 18, 2015

'93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. The sheer volume of content is just too large to instrument manually, while marketing technology often falls short.

Fulfillment 189

Fulfillment PR Demand Generation Marketing & Strategy 189

Biznology

MARCH 18, 2015

'My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? But if you can’t win on volume, what do you do instead? In this webinar, find out how to identify that unique something that marks your offerings and your audience as different from the competition.

Top of Funnel 153

Top of Funnel Segmentation Content Marketing Webinar Metrics 153

Direct Response Coach

MARCH 18, 2015

'This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three essentials components [.]. The post Are direct mail brochures necessary? appeared first on McCarthy and King Marketing.

Copywriting 131

Copywriting Direct Marketing Planning Campaigns 131

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

MARCH 18, 2015

'Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital.

Social Media 146

Social Media Social Marketing Disintermediation Content Marketing 146

EMagine B2B Blog

MARCH 18, 2015

'Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. The results were so interesting that we just had to share them with you below. #1: A shift in B2B researcher demographic.

B2B Marketing 77

B2B Marketing Planning B2B Search Engine Marketing 77

Hinge Marketing

MARCH 18, 2015

'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80% of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But how do you know when it’s time to update your firms’ website?

Work Management 64

Work Management Marketing Management Industry CMS Marketing Websites 64

Hubspot

MARCH 18, 2015

'Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. However you define "making it," we can always learn from those who''ve done it before.

Paid Search Agency 60

Paid Search Agency Tips Companies Lead Scoring 60

SugarCRM

MARCH 18, 2015

'The post How to increase the reach and relevancy of your digital content appeared first on Salesfusion.

Relevance 65

Relevance Content Marketing Automation Automation 65

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

MARCH 18, 2015

'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your w

Ideal Customer Profiles 60

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 60

i-Scoop

MARCH 18, 2015

'Charlene Li just released her latest book, “The Engaged Leader – A Strategy for your Digital Transformation“ The CEO and Principal Analyst of Altimeter Group was kind enough to take some time despite her busy schedule for an interview. Location: Skype and hotel room. Time: a few hours before opening the AIIM 2015 conference. Topic: […].

Digital Transformation 43

Digital Transformation Skype Conference Business 43

Hubspot

MARCH 18, 2015

'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the number of interactions you’re getting is good?

Social Media 59

Social Media Advertising Benchmark Media eCommerce 59

Content Standard

MARCH 18, 2015

A recent study from Brandwatch provides new insight into the most common emotional trends of Twitter users, giving marketers more data to consider when determining their social media goals. Brandwatch’s Twitter research project took place from 2013 to 2014 and targeted 52 English-speaking countries. The company used the feedback to create “happiness ratios” based on whether users spoke about their days (or lives) in a positive or negative way.

Twitter 40

Twitter Research Correlation Social Media 40

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Hubspot

MARCH 18, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. You didn’t get into this business to spend your days arguing. Conflict resolution was certainly not in your job description when you started out as a designer, account manager, or copywriter. Instead, you daydream about quiet days agonizing over creative -- not being on stage in a courtroom.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Work Management 59

Marketing Insider Group

MARCH 18, 2015

'Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your co

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Differentiation 220

Hubspot

MARCH 18, 2015

'Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication. This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments.

Marketing Analytics Tools 58

Marketing Analytics Tools Content Marketing Advertising Agencies Paid Search Agency 58

Convince & Convert

MARCH 18, 2015

'Image via BigStockPhoto.com As a promotions associate, I spend a fair amount of time crafting pitches. What is the best way to connect with this editor? What are the most interesting points of the data? Should I use bullet points or just a few short paragraphs? And once I’ve finally crafted the perfect pitch, I wonder whether or not the editor will even see it—some editors receive more than 100 pitches a day.

AIDA 143

AIDA Outreach Barriers Stats 143

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Hubspot

MARCH 18, 2015

'If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. In this article, you will learn what stages a parent goes through when selecting a new child care facility and discover fresh marketing techniques proven to help you boost enrollment immediately with inbound marketing.

Inbound Marketing 53

Inbound Marketing Advertising Agencies Paid Search Agency Education 53

Cintell

MARCH 18, 2015

So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can’t recommend them highly enough!

Buyer Personas 199

Buyer Personas Practices Best Practices 199