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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

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4 Ecommerce trends you need to know for 2022

Sprout Social

The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for.

eCommerce 141
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101
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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. Artists upload their music, send all the metadata required for proper tracking and payment, and the rest happens on the CD Baby portal. .” Eye-catching CTA? But then I closed my eyes and accepted it.

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The Top 5 SEO Trends in B2B Marketing Strategy

Marketri

Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on. GA4 can even track things like outbound clicks, internal site searches, and eCommerce transactions.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. You can do this with either, the Google tag or Google Tag Manager setups.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Tracking user behavior, your online store’s content can be specifically geared to each customer. This growth hack works by tracking who visits your online store and then displaying ads of your products on other sites they visit.

eCommerce 201