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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. If you are ready to get more traffic to your site with authentic, personalized content published consistently, check out our Content Builder Service. Get started today–and generate more traffic and leads for your business.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. But what exactly qualifies as video content? But why such a rise in popularity?

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. Net Promoter Score (NPS) This benchmark helps measure how likely your customers will be to recommend your products or services to a friend.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

The channel encompasses a variety of digital formats, including digital billboards, transit displays, and screens in high-traffic areas like malls, doctor’s offices, or office buildings. The typical approach includes calculating potential impressions based on the location’s traffic or footfall.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

The channel encompasses a variety of digital formats, including digital billboards, transit displays, and screens in high-traffic areas like malls, doctor’s offices, or office buildings. The typical approach includes calculating potential impressions based on the location’s traffic or footfall.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

The channel encompasses a variety of digital formats, including digital billboards, transit displays, and screens in high-traffic areas like malls, doctor’s offices, or office buildings. The typical approach includes calculating potential impressions based on the location’s traffic or footfall.

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E-Commerce: Build the Perfect Category Page

Brightedge

Promotions and relevant offers with hero image – while not strictly necessary, this real estate is often used to ratchet up interest from shoppers and help keep them on the site – especially for commodity categories and products – by giving them a reason to try to find what they’re looking for and purchase on the site.