article thumbnail

How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience.

SEO 239
article thumbnail

Domain Authority is dead: Focus on SEO content that ranks

Martech

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? Register today for “Domain Authority is Dead: Focus on SEO Content That Ranks,” presented by DemandJump.

Domain 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 320
article thumbnail

Best Practices for International SEO

Brightedge

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. in the United Kingdom.

Practices 141
article thumbnail

Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. SEO #contentmarketing Click To Tweet. #SEO

article thumbnail

SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million.

SEO 161
article thumbnail

How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. The assessment also shows you gaps in your content and can present fresh ideas. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 283