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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. Content tailored for B2B audiences.

SEO 243
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. Verify search volume Start by entering your topic or keyword idea into a SEO research tool such as BrightEdge or SEMRush.

Keywords 105
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. Advanced tips don’t just help you research. You can also discover linking opportunities and exclude unnecessary information. Note that this feature often won’t work on smaller domains.) Image Source: Zyppy 5.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Google favors sites with regularly updated content, meaning you always need fresh material.

Trends 274
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How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

These keywords are easier to rank for because they have lower search volumes, fewer websites targeting them, or the top search results are occupied by websites with low domain authority. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush. ” — Smart Bug Media.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Let’s chat about long-tail keywords. Click that “Compare” button, and voila!